How do you help your clients achieve their fitness goals?
First things first. Clients often come to me and say something like: "I want to lose weight." A short discussion with them often reveals this to be an oversimplification of a number of things they want as part of a health and fitness overhaul.
Losing weight might be their focus, but they haven't necessarily articulated things like: they want to drop a dress size, they want less fat on their bottom, they want a slimmer waist, they want some muscle definition in their arms, they want to feel less hungry all the time, they want to look better, they want to feel better and they want to be able to run for a bus, or run after their kids, if need be.
So, the first thing I do is meet the client for a complimentary consultation where we discuss in depth what they REALLY want and need. This may require a little digging. I do, however, believe the true identification of goals is crucial before embarking on any sort of health and fitness programme.
I then take a personal, medical, fitness and nutritional history to find out what sort of plan is likely to work for that person.
I then find out their likes and dislikes , abilities and weaknesses with regards exercise and use all the information to come up with a short, medium and long term programme.
What’s the secret to getting the body of your dreams?
There's no secret, but I would suggest you don't every think in terms of the 'body of your dreams.' Dreams aren't real and it's likely your dream body doesn't actually exist. Carry on aspiring to something unrealistic and you're setting yourself up for failure. Everyone can, however, improve their body and I don't think you need to be a personal trainer to know the way to get it is hard work and commitment.
The longer more analytical answer is: Identify SMART goals (that's to say Specific goals, Measureable goals, Achievable goals, Relevant goals and Timely goals) and put into action a short, medium and long term plan to achieve them.
If you can do this on your own - fantastic. If you can't, then your best bet is to employ the services of a personal trainer who will do it for you.
The massive advantage of this is that it takes the guesswork out of what you're doing; the plan WILL work if you follow it, you won't injure yourself and you will be helped and supported all the way. At each session you will be motivated to work as hard as you can (and then a little harder) and if the trainer is good, then the workouts will be interesting and varied. And when things go wrong (as they will) the trainer will ensure you have the tools to get you back on track.
What do you love most about your job?
Seeing people change for the better as they fulfill their potential. And sharing their joy when they achieve goals.
What inspired you to start your own business?
I was a journalist for nearly 20 years working for other people - which was great - but when I turned a lifelong personal passion for health and fitness into a career by going back to college as a (very!) mature student, I decided I would be at my best working for myself. I firmly believe I made the right decision and I have never looked back.
Why should our clients choose you?
Being a personal trainer does not feel like a job to me. I say this because I genuinely love being able to help other people feel better about themselves whether it's though exercise, diet or something else. Clients have told me that my passion for health and fitness is infectious. I am pleased to say I have converted some fitness non-believers and if you happen to be such a person, I challenge you to come to my church!
I always give 100 per cent - and then some more. I do nice things that I know other trainers don't do - like give little treats for outstanding work or do research on a subject of interest to a client and then write a document specially for them about it.
And, I'm a little different to your average personal trainer in that I'm a little bit older and I've had a previous career as a journalist on TV, national newspapers and I was once an Editor of a local paper. I think this has equipped me with a certain type of life experience that has taught me how to deal with a variety of people and get the best out of them.
As a personal trainer now, I honestly believe a good rapport between trainer and client is important in terms of the client's chances of success.
Oh, and I'm friendly, approachable, reliable, trustworthy and professional, I do, however, like to inject a little humour into sessions because exercise can be tough, and, at times, a little too intense and serious.