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Triathlon coaching for all abilities from sprint triathlon to Ironman. Whether you need tri swim coaching in Oxford, cycle training in London or running coaching in Glasgow we've got you covered. Find the best local tri coaches fast with Bark
In The Running profile image

In The Running

If you’re looking for a coach who structures your training around your life, work, and family life, as well as keeping it relevant and specific to your personal goals, progress and athletic development then you’ve come to the right place. Reach out via my contact details below, or visit www.intherunningcoaching.com to find out more. I’m George, head coach and founder of ITR. Over the last 15years I’ve transformed myself from overweight couch potato, to a multiple marathon, ultra and Ironman athlete and now I help similar athletes to reach their goals too. I’m not an elite athlete. I have always balanced my training with a full-time job, active social life and a young family, so I can relate to recreational athletes who want to get the most out of their sport without compromising their personal commitments. At ITR, we have only one “rule”: Training must be fun. If it’s not, we’re doing something wrong! If you enjoy the training, you’ll do it, you’ll do it well, and you’ll keep on doing it! How it works: 1) 30min consultation to discuss your goals, training background, any injury/medical history, your availability to train and any key dates. 2) I write you a totally customised training plan in either 7 or 28 day blocks 3) We catch up either every week or 28days to review your progress, shape the next training block, goals or milestones, or anything you need to discuss 4) You share the journey with fellow ITR-coached athletes via WhatsApp and weekly ZOOM calls; celebrating results, sharing best-practice and advice Check out the two coaching options in “Services” or at www.intherunningcoaching.com

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What do you love most about your job?

Seeing my clients experience the “light bulb” moment with their running. I love nothing more than when I get the call from a client telling me that “they get it” or that they’ve signed up for another race/event that’s even bigger than the last one.

What inspired you to start your own business?

I had previously been involved in range of coaching or training roles and absolutely loved them, so decided to combine my coaching experience with my love for running and triathlon, and started with the occasional client during evening and weekends in 2020.

During the depths of the lockdown in 2021, I was unable to work my day job properly and so made the leap to make the run/Tri coaching a full-time gig - and I’m LOVING it!!

Why should our clients choose you?

I recognise that every athlete is different, and take pride in delivering a totally bespoke service to everyone who joins. We not only train your body, but your mind too by setting goals and milestones with rewards along the journey to keep you focussed and on track.

I have 10+ years of competing in and completing a range of endurance events and challenges including and not limited to; 24hr cycle race, multiple marathons, ultra marathon and Ironman Triathlons, LEJOG + 3-Peaks.

Whilst never a PRO athlete, I have a wealth of knowledge and experience, in particular of how to balance a demanding training regimen with a full-time job, a young family and an active social life - something a pro or former pro athlete may not have had to deal with.

I’m personable, realistic and understand that life throws stuff at us from all angles. Don’t take my word for it, check out my reviews!

Can you provide your services online or remotely? If so, please add details.

All training plans are delivered remotely. Depending on which coaching package you sign up for, training plans will be sent weekly/monthly either via TrainingPeaks or email.

All ITR TROOP/TRIBE/KICKSTARTER programs give you access to the ITR Accountability Group. This is a way of connecting all of our athletes together which helps accountability with training, as well as offering encouragement, support and a sense of being part of a mini-community. We have a group WhatsApp chat and a weekly group Zoom call.

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The average price of Triathlon Coaches is £150 per month

Region Great Value
East Midlands
Yorkshire and the Humber



based on 8,641 reviews

I am so pleased that I found Jon and that he agreed to coach me even though I live in Germany and am not actually planning to compete. Jon is a real expert in the field but also super flexible and adapts his coaching style and plan to my needs. II thought I was condemned to just getting by, and being on a never ending plateau: I had been diagnosed with multiple sclerosis, which for me means that my energy is limited and there’s always a risk of days or weeks of fatigue if I overdo it. But Jon found a way to push me without pushing me, if that makes sense, and I can see improvements in my technique, speed, and even joy I feel while exercising! I don’t run anymore, so Jon is looking at my swimming and cycling technique and sets, helping me understand the science behind it as well as making sure I am doing sets that improve my metrics, with positive results through the bank! I would never have thought that non-competitive exercise can be that much fun!

28 Feb 2024

A really useful and enjoyable one-off session. The feedback afterwards with example videos really helped me visualise what my stroke looks like (over rotation and over extension) and where I am trying to get to. Having Alan pick out a couple of main areas for improvement, provide some dry and wet drills and then coach the final stroke helped at the time but I am perhaps not so good at implementing verbal instructions in once in the pool. The video examples really worked for me to help me visualise both what I am doing and what I should be aiming for. Now for some practice! Thank you Alan

15 Feb 2024

Alan took time to explain the swimming basics and the overall aim to reduce drag and increase propulsion before we entered the water. He worked with each athlete individually and wasn't seeking to 'fix faults' but rather make us as efficient as we could be given our particular body type and flexibility. Drills were carefully scaffolded to ensure we understood and were able to self-evaluate. Use of video helped us critique our own performance. We ended with two key points to take away and work on. A well paced session that was individually tailored to our needs and challenged us accordingly. Highly recommend for anyone looking to increase their swimming efficiency.

15 Feb 2024

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