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Qwerry is a full-service, research-first brand consultancy that helps organizations build business strategies based on an outside-in view, using market data and analysis. We help clients of all sizes define and answer the right questions so they can decide what actions to take to defend and improve their brands’ performance. By using a research-driven branding approach you will be able to make decisions based on data. Here are just a few benefits to this approach. You’ll be better able to: • Understand where your brand stands today and what your strengths and opportunities are • Learn the areas you can own in the minds of buyers vs. your competitors • Learn different behaviors of buyers in your category, so you can tailor your strategies to match them • Learn more about the buyers that don’t already know you or use you - and these are your #1 path to growth • Learn optimal use cases for your new product idea • Learn optimal pricing strategies and optimal product features (or bundles of features) to capture the most buyers There are many more! Get in touch and we can discuss a discovery approach for your specific needs.
I love digging into research information to find out things that customers (or members, or buyers, etc.) may not even know about themselves. These are derived insights. For example, you think you care most about fuel efficiency when you go shopping for a car, but then you see the beautiful sunroof.... and it actually turns out that the weight of the car door is what really influences your buying decision. I like helping people figure the equivalent of this example out for their own audiences so they can achieve their goals more effectively.
I starting running Qwerry in addition to my full-time job because I love this work and I don't get to do enough of it in my "day-job." I want to help organizations with less budget (small businesses, non-profits, etc.) use the same techniques that the other guys with big budgets may or may not use so they can excel. I have since made a full time gig of Hot Iron Brands (and also consult with a firm called The Brand Consultancy that has more creative capabilities as well) and I am really excited to do this as an outlet for my skills and creativity.
First and foremost, the value I can add is telling you things about your target audience you won't uncover if you were to use DIY tools alone (Survey Monkey, etc.). You'll work directly with me, there's no bait and switch. I only take on a couple projects at a time so that I can give all my focus to each one. You'll get my full attention. And, lastly, I want to help make your life easier. I keep this process super simple so it's not a burden on you and the results of our work will really help you do your mission better - the aspects that relate to your customers, that is.
Absolutely, I run market research projects remotely, meeting with clients and executing workshops via video conferences. I make workshops interactive to keep everyone engaged, even on video.
Since I meet with my clients remotely, this has not been an issue.
4.93/5.00
based on 2,169 reviews
Inbar and her team have truly been a game-changer for my business. Ever since we began collaborating, they've pinpointed over $15,000 in expenses that I can trim down, fine-tuned my standard operating procedures and systems, and brought a new level of efficiency to my operations. Initially, I engaged them for a business audit with hopes of improvement, but now I get their monthly support to consistently steer my business in the right direction and get their expertise and insights. I wholeheartedly recommend their services.
16 Apr 2024
I’m happy to finally locate a marketing company that I think will give my business the professional technical support & quality that it deserves to thrive at a reasonable cost.
25 Mar 2024
There are so many business consultants and coaches who opened their own businesses, made 7 figures, and now they think they can teach others how to do the same. Trust me, I paid for different coaches thousands of dollars throughout the years, and they brought me zero success. Inbar is the first consultant I have ever worked with who brings a wealth of knowledge and experience. More than that, she's intelligent, compassionate, and passionate about her work and clients. I started working with Inbar as a one-time project to audit my business materials, and I'm still working with her today - 2 years later. She brings value to every conversation we have and is a true unicorn in this industry.
18 Jan 2024
