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Black Book Business Consulting profile image
B

Black Book Business Consulting

Essex

Black Book Business Consulting Ltd is a group of digital marketing specialists who have been working in the professional services sector for over 20 years. We have each garnered the best business provider rates in the area over the last 2 decades so will be open to compete and/or match any like for like rate. We have been involved in working across the full marketing mix – traditional and digital, gained in international healthcare, security, education recruitment, FMCG, SaaS, Cleantech, construction, education, retail and mental health sectors, to name but a few. Based in Essex, we offer our services to businesses in London, throughout the UK and internationally. We combine our real-world business experience with intellectual insight and deep understanding of a broad variety of industry sectors. Our research, analytics, and reporting enable us to tailor advice and create strategies to assist businesses in gaining a greater market share and return on marketing investment. HOW WE DO IT Business research We always begin with research, conversations, and visits. When you make an enquiry or arrange a meeting, we research: Review how you are listed on Google Review your website Review your social media platforms Review your brand reputation This provides an overview of your existing digital footprint, as we see what your customers see, and have an idea of the customer journey or User Experience (UX). We listen No one knows your story, your products or your services better than you do which is why we love to meet you on site. If possible, please feel free to invite key members of staff and give us a guided tour. We are interested in what you are looking to achieve, change and improve. We analyse An analysis is essential to help develop your Key Performance Indicators (KPIs). We use KPIs at multiple levels to track performance measures, progress, set targets (the desired level of performance) and systems to track progress against that target. Marketing Strategy We create a draft strategy - Once we have identified your requirements, we create SMART goals. A SMART goal is a short statement which leads your business in the direction of your KPIs. Having goals written in a SMART format ensures that we are clear on what your business is trying to accomplish, when and how. This allows us to provide a tailored proposal and quote for your consideration. All this work does not cost you a penny, we see it as an opportunity for us to demonstrate our capabilities and start something which will hopefully turn into a very fruitful long-term partnership. Specific Measurable Achievable Relevant Timing

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What do you love most about your job?

I love the variety of industry sector, project scope & staying abreast of technology changes, algorithm updates and digital channels.

What inspired you to start your own business?

Passionate about using my corporate consulting experience to make myself available to small businesses who are in desperate need of professional, affordable support.

Why should our clients choose you?

Unlike most digital marketing agencies, we work from a strategy first perspective. Before we commence any work on behalf of clients and prior to the implementation of any solution for your company, we will discuss and help identify both your specific and broad business needs. We believe it is important to understand the operational and strategic direction for your firm, before formulating a sensible implementation strategy, suitable to your timeline and budget. This process can involve an in-depth examination of your current processes, identification of any process issues or bottlenecks, and your overall goals and objectives to devise a best-practice based approach to rolling out your new business and marketing strategy.

As specialist consultants, we learn a lot, fast. We always hit the ground running as it is essential to our career success and survival. We have been exposed to many types of industries and business challenges through the variety of our projects. These lessons enhance our overall business judgment.
We also invest in knowledge management and training programs and often work alongside some of the smartest people in business, so we pick up lots of tips, tricks, and thought processes from some of the best business thinkers available. We have an enviable network of colleagues, media contacts and suppliers who offer us better rates than you would be able to negotiate directly.
A strategy is the blueprint for how you want to build, shape, and share your brand. Whether you’re a tiny start-up or a legacy brand that’s been around a hundred years, a strong business and marketing strategy is the only way to ensure healthy growth.

Without a documented business or marketing strategy or cohesive vision, you can end up with:
Execution challenges
Ineffective marketing
Inefficient use of resources
Messaging inconsistency
Poor brand perception
Siloed communication

Why you need a strategy
If you want to build a healthy company, cultivate a strong culture, and make the people who buy your product or service more loyal to your brand, you need a well-articulated strategy with a practical plan of execution that improves your business, top to bottom. A strategy is your best defence against stagnation.

We report monthly
We insist on meeting once a month to review and discuss our monthly report. We explain the analytics and refine the strategy if necessary. We don’t blind you with science or hide behind statistics and charts. If you are interested in working with a professional consultancy who specialise in strategy, please contact us today for a competitive quotation. Please complete the enquiry form and a member of our team will get back to you as soon as possible.

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