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Firefly Design + Communications Inc. profile image

Firefly Design + Communications Inc.


‘19 Certificate of Excellence

Firefly Design + Communications Inc. is committed to creative services for over 20 + years. We are passionate about the work we do and the people we serve. We strive to make beautiful, memorable solutions on time and within budget. No project is too big or small. We love design, print and digital - all things creative. Its important to have a balance between style, concept and function. We are here to help on all levels of design and production including digital and print solutions.

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Describe your creative process.

phase 1: project assessment
This phase is concerned with understanding as completely as possible your vision for what needs to be accomplished and the reasons underlying for the branding materials. Relevant to this understanding is our need to know such things as: who is the intended audience, end use, quantities of the various marketing materials, life expectancy of the deliverables, etc. We expect that as we begin our design process, more questions will emerge. This intensive gathering of information is what serves us as we begin developing a cohesive theme and correct brand message. It forms the basis for our exploration of visual solutions.
phase 2: concept and design development
This work results in a design presentation showing several design directions that are appropriate and convey the desired message and image for you. Solutions will show accurate representation of typefaces and type treatments and be presented in full color printouts and PDFs as back up. Usage of your existing photography and stock photography will be shown in our comp layouts to represent suggested styles, coloring and tone we are seeking to achieve.
phase 3: layout and implementation
After we reach agreement on the branded design approach and direction, we will flush out the various components including the messaging, logo refinement, investor’s pitch, capabilities brochure, invitation suite, and video. Once we finalize the client-approved copy, we will complete layouts for each listed project. We will supply you with pdf proofs for your review. We will make up to 3 rounds of revisions in regards to copy or layout up to release for print production for any of the prices to need to be printed. Upon your final approval of all copy and imagery, electronic mechanicals will be prepared for print production. Any changes made by you after the job has been released to the printer are billable as AA’s.
phase 4: print production and video production
Prior to entering the printing phase, we will obtain print estimates and submit these to you for your review and approval. We will coordinate all aspects of the print production process including review of color proofs, and on-press supervision as the job is being printed. All proofs, color corrections and revisions will be submitted to you for your review and approval before the job actually prints. We will arrange for delivery as per your instructions to
whatever locations you need on the date you specify.

What information do you need from a client before you can start work?

I prefer to speak to the client over the phone to learn more about their needs, budget and timeline. Is there printing involved, how many rounds of edits, are there color guidelines and brand guides lines we need to follow etc. Usually I am able to determine a budget over the phone and offer a consultative solution on the same call.

What do you love most about your job?

Every business needs to communicate and everyone needs their visual communication to look the best it can. We take great pride in helping clients and their companies no matter what size. We get to work many different people from all different kinds of businesses. We learning about our clients needs and then we get to create and design the best possible solution for that need which is very fulfilling. We get to use our brain muscles, every day is different, we never stop learning, every day we gain a new perspective on the world, we get to surround ourselves with inspiring images all the time, we can design from anywhere in the world, we get to be a part of the global community, we get to make a difference and life is too short so why do what what we love to do - create!

What inspired you to start your own business?

I have always been creative since I was a child. My team and I are passionate about design, color, typography, photography and illustration. I like art directing and directing others to help problem solve for my clients. My greatest reward is a happy client and beautiful product or solution.

Why should our clients choose you?

I am personable, honest, committed to getting the job done. We are constantly pushing to make things better. We care a great deal about what we do and we're willing to go the extra mile to make things work. Its the hard stuff that defines Firefly just as much as any one moment of creative excellence from any of our time.

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Graphic Design FAQs

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Having fantastic visual design can really change how your audience (or customers) view you. In fact, great graphic design goes way past just making things look good. As well as a strong visual impression, brilliant graphic design enables you to amplify your efforts and get your message across in a way that will make people take notice.

Making the correct first impression is vital. With great design principles, you can create an image of your company that stays in the mind of your audiences. Add to this a consistency across all of your materials, and you will quickly be able to build trust in your brand. As well as communicating with your audience visually, you’ll be able to convey your values. Things like having a well-defined logo can be the first step towards perfect brand recognition.

It is well known that we are very visual creatures. Having the right content, designed in the right way, can really encourage your audience to learn more about your business. Being able to express ideas visually can also help to break down complex content that can be difficult to get across with words alone. This combination of benefits allows you to build a great relationship with your audience over time. This can transform into growth for your brand or increased revenue (depending on your goals).

When it comes to choosing your graphic designer, make sure you are clear as possible about what you expect from them. It’s best to write a detailed brief with background, details and timelines on your project. Giving them the relevant background information will attract the best talent possible for your brief.

Make sure to share details about your company, what you wish to achieve and any qualifications you think are necessary for the role. Explain any deadlines and things they may have to work around to make sure their understanding of the job is as comprehensive as possible.

It can also help if you understand a little bit about design yourself. Without going into too much detail, you can research what skills you would need for a particular job. After getting your head around some fundamental concepts, you can ask your candidate some questions to see how they respond.

This could be about past work they’ve done, or it could be about something you are wishing to create from scratch. This will give you a good idea of how they come up with solutions. You may even assign a trial project to complete – as long as this trial is paid for.

Talking to your potential designer on the phone is also useful. This way you can get a great understanding of how you will communicate together and whether you see eye to eye. Be sure to ask your candidate what they will need from you as well. This will help your project to go smoothly and result in the best possible outcome.

The different kinds of graphic design and their complexity will greatly affect how much you can expect to pay. Graphic designers create a huge array of content – from posters and flyers to websites and logos. Some of these graphics are used for film or TV, while others find placement within ads. Graphic designers mix both skill and creativity, while also being able to communicate with clients in an effective manner.

In a word, yes! Graphic design can be carried out remotely, so as long as you're able to discuss the brief with your expert over the phone or via video chat, then you're good to go.



based on 127 reviews

The average rating for Bark Graphic Designers in Brooklyn is 4.87, based on 127 reviews.

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