New York, NY
Sheryl Checkman Design is a full-service graphic design consultancy specializing in branding and creative marketing solutions for both the digital and print space. We help clients achieve their business objectives by creating the right perception for them to send to their customers, prospects, investors, employees and strategic partners.
Established in 1992 and based in NYC, the firm is led by Sheryl Checkman, an award-winning designer with over 30 years’ experience in applying innovative yet pragmatic solutions to the full range of communications and design challenges. Take a look at our work and get in touch to see how we can help your business.
We have worked with small to mid-size companies, major corporations as well as not-for-profit organizations. Our clients have spanned just about every business sector from healthcare and hospitality to high tech, real estate, financial services and everything in between.
Over the course of her career, Sheryl Checkman has remained a hands-on designer, personally handling projects from initial meetings and concepts to final art files and production supervision.
Sheryl’s attention to detail and superior client service is an added value that sets her apart from the crowd. She remains current in new technologies, enabling her to offer clients the most creative and productive solutions available.
Prior to forming Sheryl Checkman Design, Sheryl was Vice President & Manager, Design Services, for the global public relations firm Burson-Marsteller from 1981-1992. Prior, she was an Art Director at the The Barton Gillet Company, a marketing communications firm.
Sheryl graduated from Cornell University and attended a Masters program in Communications Design at Pratt Institute as well as a three-month design program at the University of Copenhagen in Denmark. She graduated from the High School of Music & Art in New York City.
Not Just Your Average Designer
Sheryl is an enthusiastic sportswoman. She is an avid skier and scuba diver. She swims, plays tennis, practices yoga and enjoys taking pictures, both above and below the water. She adds her inventive signature to her photographs by creating Digital Fine Art, which she exhibits in her online gallery and sells on Etsy. She successfully launched a line of inspirational sports-themed T-shirts under the name Life is Balance® which she sells online.
In addition to her design work, Sheryl also creates custom photomontages for a variety of corporate and consumer clients.
3 customer reviews
Cantor Peter D. Savitt
Sheryl is talented, smart, creative, and wonderful to work with!
Reviewed on Facebook
Excellent design skills and impeccable customer service! They produced our 2016 calendar and the rave reviews continue to flood in. Thanks to Sheryl for her leadership and vision! More...
Reviewed on Facebook
Christmas shopping was easy and early this year! I bought inspirational shirts for all my sports fans. There was a ying-yang design for everyone: skating for my son, yoga for my daughter, golf for 2 of my friends, tennis for my favorite uncle. I love the designs as well as the superior quality shirts they are printed on. Of course I bought myself a few SCUBA shirts as well as one for figure skating. More...
Reviewed on Yelp
What makes a great website?
A great website is one that is easy to navigate and provides customers with a clear understanding of the services that you offer. If a visitor has to click more than 2 times to find the information they are looking for, they will be frustrated and be inclined to leave. Having easy to find contact information is also key.
What questions might you ask a client when starting a new project?
What are your goals for this project? What do you like or dislike about your competitor's logo, website, marketing materials, etc.? Do you have a specific budget in mind? This is probably one of the most important questions. If we get that one answered right upfront it saves everyone a lot of time. Small budgets don't mean that I can't work with a business, they just require adjustments in expectations.
Describe your creative process.
I spend a little time getting to know what my clients are looking for in an initial conversation. Then I look at their competitors online and brainstorm various ideas until a few stand out from the crowd. I like to show my clients rough options during the creative process so I can get a feel for what they like and don't like early on. When a concept is a winner, I then adjust and finalize the design based on client comments.
What do you love most about your job?
I love helping my clients unearth their brand identity. I enjoy the challenge of taking a new business and helping to shape it's visual identity into a strong, memorable brand. When they are happy with the product I provide them with, I am happy!
Why should our clients choose you?
WHY WORK WITH SHERYL CHECKMAN DESIGN? We listen. We do our homework. We take your vision and incorporate it into tangible design solutions. We give you choices. We incorporate your feedback but we’re not afraid to tell you if we think you’re wrong. We believe a good partnership with our clients produces the best results. And, we make the process fun and stress-free. What you get when you work with us is extraordinary design and exceptional service.
Brochures, posters, flyers, tradeshow banners, invitations, newsletters, etc.
Email newsletters, social media ads, web banner ads, website design, PDF design
Corporate Identity, business cards, letterhead, envelopes and stationary, capability brochures