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DDW is Sausalito-based brand design consultancy that specializes in creating effective and stunning design solutions inspired by deep brand stories. Our mission is to help solve tough business challenges with design thinking that creates increased success for our clients. We’ve been in business for over 20 years. We have long-term relationships with many of our clients (e.g. Sprint - 19 years, Anheuser-Busch - 20 years, Campbell’s - 5 years). And we’re continually excited about our new partnerships – Amazon, Starbucks, Energizer and more. Our work spans multiple categories, from corporate to consumer, including retail, fashion, food, health and beauty, hospitality, pharma, technology, and wellness. And our work has won numerous awards for our creativity. We also have deep experience helping clients create meaningful sustainable packaging solutions as proof of their commitment to the planet — from structural design and engineering to methods and materials, packaging life cycle assessment and sustainable packaging standards and guidelines. At the core of what we do is the belief that our changed world calls for a new —and deceptively simple— equation: Deep Brand Story + Fresh Brand Design = 21st Century Success. Great brands know that the 21st Century consumer expects more than ever before – from the experience of visiting your site, to opening the door to your store, to the performance of your staff, to the visual language, the colors, shapes and textures of your products, to the brand’s voice and the way the brand behaves in the world.    Great brands understand that every touchpoint along that journey adds up to a larger brand story – and a compelling story is key to long-term brand success. Brand design grows directly from your deep brand story. Brand design aligns the physical and digital expressions of your story in a coherent and meaningful way. Brand design tells your story by tapping into all the senses – through imagery, color, type, shape, texture, language, and tone. DDW specializes in helping brands find your most authentic and motivating BRAND STORY. Then we unleash our creative talents to bring the story to life through fresh and inspiring BRAND DESIGN.

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Describe your creative process.


Somewhere at the intersection of people, culture and your brand is where the magic happens. It’s the sweet spot where your story comes to life in electrifying ways. We can help you dig deep for those insights, and then formulate your deepest, most humanly motivating Brand Story.

Brand Identity

Brand identity is an experience. It appeals to the senses – you can see it, touch it, hold it, hear it, and watch it move. Brand identity design takes disparate brand experiences and unifies them into a coherent system. We can help you create an identity for your brand in ways that matter most to your customers, and your bank account.


Naming is the first step towards positioning your brand. It’s the title of your Brand Story. And in today’s complex, hyper-competitive marketplace, finding a compelling name that you can own is one of the toughest challenges you face. With our strategic and highly inventive brand naming process we can shorten your path to brand name pay dirt.


Packaging is the closest expression of your brand story next to your product.  It’s an experience that can delight if done well, or frustrate if mismanaged. With literally thousands of package design systems under our collective belts, we can help you create an out-of-package experience that checks all the boxes.


We’re an ideas agency. We apply design thinking to invent new brands and reimagine old ones. Whether it’s a new product or service, a new form or structure, a 3D environment, or a new experience, our team of strategists and designers can help you create the next big thing.


We use technology to bring brand stories to life. Whether it’s designing a new website, creating apps, or integrating technology into physical spaces, we can help your brand deepen engagement with customers in ways that feel fresh, responsive and human.


Hate to say it, but the design and ambiance of a retail environment is often a greater attraction than the product or service being sold inside. We can help conceive and create a wide range of retail brand expressions – from unique branded environments to compelling brand communications and experiences.


It’s all about the content, baby! But ordinary content just won’t do. These days, it has to be epic content. And that means content that’s not only relevant and useful but well designed. If your brand needs help feeding the content beast, go no further.


True, we’re not an advertising agency. But several of us spent a couple of decades strolling Madison Avenue. We can help you create branded content that a few people may still refer to as an advert.

What information do you need from a client before you can start work?

Before we start work, we immerse our team in our clients business and brand. We dig deep to understand your business, your category, your marketing strategies, and your long term vision. Then we work with you to frame the business challenge to be solved, your vision of success, and the specific tasks and deliverables for the agency.

Why should our clients choose you?

There are three reasons clients should choose DDW.

1. Insightful brand strategy expertise. Greg Riley, our Chief Strategy Officer leads our discovery process, the assessment of your current brand positioning, and our process for teasing out the true essence of your brand and creating a strategic roadmap for bringing your brand story to life. For 30+ years, Greg has worked with leading brands like Levis, Apple, Disney, Snapple, Pepsi, McDonald's and much more, establishing a track record for quick incisive data synthesis, finely tuned intuition, and distinctive brand storytelling.

2. World class design. Ross Patrick, our Executive Creative Director leads the DDW design team partnering closely with Tom Davidson, Associate Creative Director. Ross and Tom bring decades of relevant experience designing for clients like Anheuser-Busch, Coffee Bean & Tea, Nike, Pepsi, TGI Fridays, Amazon and more. Under Ross and Tom’s leadership, our clients get thoughtful design and unparalleled craftsmanship.

3. Buttoned up account management. Bill Larsen, Director Client Service leads the DDW account team. Bill has led global design engagements for clients like United Airlines, J&J, Microsoft, Safeway and recently the refresh of Seattle’s Best Coffee. Bill and his team bring a thoughtful, collaborative and responsive approach to servicing their clients and you should expect nothing less.

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based on 922 reviews

The average rating for Bark Graphic Designers in San Francisco is 4.85, based on 922 reviews.

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