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DDW profile image
D

DDW

CA

DDW is Sausalito-based brand design consultancy that specializes in creating effective and stunning design solutions inspired by deep brand stories. Our mission is to help solve tough business challenges with design thinking that creates increased success for our clients. We’ve been in business for over 20 years. We have long-term relationships with many of our clients (e.g. Sprint - 19 years, Anheuser-Busch - 20 years, Campbell’s - 5 years). And we’re continually excited about our new partnerships – Amazon, Starbucks, Energizer and more. Our work spans multiple categories, from corporate to consumer, including retail, fashion, food, health and beauty, hospitality, pharma, technology, and wellness. And our work has won numerous awards for our creativity. We also have deep experience helping clients create meaningful sustainable packaging solutions as proof of their commitment to the planet — from structural design and engineering to methods and materials, packaging life cycle assessment and sustainable packaging standards and guidelines. At the core of what we do is the belief that our changed world calls for a new —and deceptively simple— equation: Deep Brand Story + Fresh Brand Design = 21st Century Success. Great brands know that the 21st Century consumer expects more than ever before – from the experience of visiting your site, to opening the door to your store, to the performance of your staff, to the visual language, the colors, shapes and textures of your products, to the brand’s voice and the way the brand behaves in the world.    Great brands understand that every touchpoint along that journey adds up to a larger brand story – and a compelling story is key to long-term brand success. Brand design grows directly from your deep brand story. Brand design aligns the physical and digital expressions of your story in a coherent and meaningful way. Brand design tells your story by tapping into all the senses – through imagery, color, type, shape, texture, language, and tone. DDW specializes in helping brands find your most authentic and motivating BRAND STORY. Then we unleash our creative talents to bring the story to life through fresh and inspiring BRAND DESIGN.

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Describe your creative process.

Strategy

Somewhere at the intersection of people, culture and your brand is where the magic happens. It’s the sweet spot where your story comes to life in electrifying ways. We can help you dig deep for those insights, and then formulate your deepest, most humanly motivating Brand Story.


Brand Identity

Brand identity is an experience. It appeals to the senses – you can see it, touch it, hold it, hear it, and watch it move. Brand identity design takes disparate brand experiences and unifies them into a coherent system. We can help you create an identity for your brand in ways that matter most to your customers, and your bank account.


Naming

Naming is the first step towards positioning your brand. It’s the title of your Brand Story. And in today’s complex, hyper-competitive marketplace, finding a compelling name that you can own is one of the toughest challenges you face. With our strategic and highly inventive brand naming process we can shorten your path to brand name pay dirt.


Packaging

Packaging is the closest expression of your brand story next to your product.  It’s an experience that can delight if done well, or frustrate if mismanaged. With literally thousands of package design systems under our collective belts, we can help you create an out-of-package experience that checks all the boxes.


Innovation

We’re an ideas agency. We apply design thinking to invent new brands and reimagine old ones. Whether it’s a new product or service, a new form or structure, a 3D environment, or a new experience, our team of strategists and designers can help you create the next big thing.


Digital

We use technology to bring brand stories to life. Whether it’s designing a new website, creating apps, or integrating technology into physical spaces, we can help your brand deepen engagement with customers in ways that feel fresh, responsive and human.


Retail

Hate to say it, but the design and ambiance of a retail environment is often a greater attraction than the product or service being sold inside. We can help conceive and create a wide range of retail brand expressions – from unique branded environments to compelling brand communications and experiences.


Content

It’s all about the content, baby! But ordinary content just won’t do. These days, it has to be epic content. And that means content that’s not only relevant and useful but well designed. If your brand needs help feeding the content beast, go no further.


Advertising

True, we’re not an advertising agency. But several of us spent a couple of decades strolling Madison Avenue. We can help you create branded content that a few people may still refer to as an advert.

What information do you need from a client before you can start work?

Before we start work, we immerse our team in our clients business and brand. We dig deep to understand your business, your category, your marketing strategies, and your long term vision. Then we work with you to frame the business challenge to be solved, your vision of success, and the specific tasks and deliverables for the agency.

Why should our clients choose you?

There are three reasons clients should choose DDW.


1. Insightful brand strategy expertise. Greg Riley, our Chief Strategy Officer leads our discovery process, the assessment of your current brand positioning, and our process for teasing out the true essence of your brand and creating a strategic roadmap for bringing your brand story to life. For 30+ years, Greg has worked with leading brands like Levis, Apple, Disney, Snapple, Pepsi, McDonald's and much more, establishing a track record for quick incisive data synthesis, finely tuned intuition, and distinctive brand storytelling.


2. World class design. Ross Patrick, our Executive Creative Director leads the DDW design team partnering closely with Tom Davidson, Associate Creative Director. Ross and Tom bring decades of relevant experience designing for clients like Anheuser-Busch, Coffee Bean & Tea, Nike, Pepsi, TGI Fridays, Amazon and more. Under Ross and Tom’s leadership, our clients get thoughtful design and unparalleled craftsmanship.


3. Buttoned up account management. Bill Larsen, Director Client Service leads the DDW account team. Bill has led global design engagements for clients like United Airlines, J&J, Microsoft, Safeway and recently the refresh of Seattle’s Best Coffee. Bill and his team bring a thoughtful, collaborative and responsive approach to servicing their clients and you should expect nothing less.

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Graphic Design FAQs

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Having fantastic visual design can really change how your audience (or customers) view you. In fact, great graphic design goes way past just making things look good. As well as a strong visual impression, brilliant graphic design enables you to amplify your efforts and get your message across in a way that will make people take notice.

Making the correct first impression is vital. With great design principles, you can create an image of your company that stays in the mind of your audiences. Add to this a consistency across all of your materials, and you will quickly be able to build trust in your brand. As well as communicating with your audience visually, you’ll be able to convey your values. Things like having a well-defined logo can be the first step towards perfect brand recognition.

It is well known that we are very visual creatures. Having the right content, designed in the right way, can really encourage your audience to learn more about your business. Being able to express ideas visually can also help to break down complex content that can be difficult to get across with words alone. This combination of benefits allows you to build a great relationship with your audience over time. This can transform into growth for your brand or increased revenue (depending on your goals).

When it comes to choosing your graphic designer, make sure you are clear as possible about what you expect from them. It’s best to write a detailed brief with background, details and timelines on your project. Giving them the relevant background information will attract the best talent possible for your brief.

Make sure to share details about your company, what you wish to achieve and any qualifications you think are necessary for the role. Explain any deadlines and things they may have to work around to make sure their understanding of the job is as comprehensive as possible.

It can also help if you understand a little bit about design yourself. Without going into too much detail, you can research what skills you would need for a particular job. After getting your head around some fundamental concepts, you can ask your candidate some questions to see how they respond.

This could be about past work they’ve done, or it could be about something you are wishing to create from scratch. This will give you a good idea of how they come up with solutions. You may even assign a trial project to complete – as long as this trial is paid for.

Talking to your potential designer on the phone is also useful. This way you can get a great understanding of how you will communicate together and whether you see eye to eye. Be sure to ask your candidate what they will need from you as well. This will help your project to go smoothly and result in the best possible outcome.

The different kinds of graphic design and their complexity will greatly affect how much you can expect to pay. Graphic designers create a huge array of content – from posters and flyers to websites and logos. Some of these graphics are used for film or TV, while others find placement within ads. Graphic designers mix both skill and creativity, while also being able to communicate with clients in an effective manner.

In a word, yes! Graphic design can be carried out remotely, so as long as you're able to discuss the brief with your expert over the phone or via video chat, then you're good to go.

Reviews

4.85/5.00

based on 692 reviews

The average rating for Bark Graphic Designers in San Francisco is 4.85, based on 692 reviews.

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