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How much does a Public Relations Agency cost?

Average Price
$3,000 - $8,000 per month

What is the price of a Public Relations Agency?

Are you thinking about hiring a public relations agency to promote your business? Read our handy guide to find out how much you can expect to pay for a PR specialist.

What is a Public Relations Agency?

A public relations agency can help to boost the public perception of your brand. If you’re looking to build your brand awareness and improve your company’s credibility, a good public relations strategy could be just what you’re looking for.

Public relations agencies are experts when it comes to strategic communications. They can create and distribute engaging press releases, liaise with the media and help you to deal with any potential issues that could harm your brand.

Whether you’re looking to enhance your position as a knowledge leader or improve your reputation in the local or national press, hiring a PR specialist can help.

How much does a Public Relations Agency cost?

The decision to hire a public relations agency can enhance your brand image and increase your profits. But how much does it cost to hire a PR agency?

The price of hiring a public relations specialist will depend on the level of service you require and the payment terms you agree to. Although there is no fixed rate for public relations, a breakdown of the average costs of hiring a PR agency is given below.

Average cost of a Public Relations Agency
Average cost (per month)$5,000
Minimum cost (per month)$3,000
Maximum cost (per month)$8,000

What changes the price of a Public Relations Agency?  

The price of hiring a public relations agency will depend on several different factors including:

  • Payment terms

  • Services required

  • Location

Payment terms

The most popular way to hire a PR specialist is with a monthly retainer. This means that you pay for a set number of hours each month, whether or not you use them. You can purchase extra hours as required. Having a PR specialist on retainer means that they will be available for crisis management when you need them.

Many PR agencies are also happy to work to an hourly or day rate for specific projects. This might be preparing for an event or the launch of a new product.  

Services required

The price of hiring a public relations agency to promote your business will also depend on the services you require. Most businesses opt for a full PR package including writing and distributing press releases, brand management, media relations and crisis management.

If you choose to employ a PR agency for only specific tasks, the price is likely to be lower. For example, you can opt to write your press releases in-house and use a PR agency to distribute them to local and national media outlets.


Although many public relations specialists work remotely, prices can vary depending on location. Public relations agencies that are based in cities such as Melbourne, Brisbane and Sydney will typically charge higher than the average whilst specialists in more rural locations are often lower in price.

Is it worth hiring a Public Relations Agency?

The right public relations agency will be the bridge between your brand and the media. They will understand the needs of both your business and the media, meaning that they are perfectly placed to bring you together.

Your public relations agency will work to enhance your reputation whilst building your brand. They’ll also be there to pick up the pieces if a crisis hits your business, limiting any damage to your reputation.

Hiring a public relations agency is an investment for your business. In return for your investment, you will achieve greater brand awareness along with increased sales and enquiries.

At Bark, we know that hiring a PR specialist is a big decision for any business. That’s why when you search for a public relations agency on Bark, you can browse the profiles of companies that meet your requirements and read reviews from genuine clients before requesting a quote. 

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The average rating for Bark PR Agencies is 5, based on 256 reviews


based on 256 reviews