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How much does Logo Design cost on average in Australia?

Average Price
$50–$3,000 per design

How much will I pay for Logo Design services?

Looking for a good quality logo design but wondering how much it will set you back? Read our handy price guide to find out how much you’ll pay for logo design in Australia.

What is Logo Design?

Every business should credit part of their success to the design sense that went behind their logo. People usually think it’s just a creative way of writing a company’s name or just a random emblem to make the company look appealing, but it's a lot more than that. 

Logo design is one of the first steps a company takes to building an identity or image. 

While businesses may have in-house designers, they may prefer to hire expert freelancers or agencies to create their logo for them. Typefaces and colour boards are made to create an understanding of how the company wants to represent itself before the actual work is put in on making the logo.

Why do you need a good Logo Design?

A logo is usually the very first thing a customer will see about your business and first impressions matter. Most customers will make buying decisions about a product or brand within seconds, so your logo has to grab their attention and keep them engaged, all in that split second.

Your logo is one of the key aspects of what sets you apart from your direct competitors and it is also the one thing that signifies the value of a product about your brand. A well-executed logo is essentially a representation of the creative capability of your company, so it pays to get it right.

How much does it cost to have your Logo Designed in Australia?

The cost of getting your logo designed in Australia will be impacted by several factors, including the type of work you want to be done, as well as the professional you hire. 

If you're appointing freelance graphic designers, then your costs may be in the low to medium budget range. If you're using design agencies to carry out detailed research and design your logo, then your cost may go into the medium to high-end range.

Average cost of logo design in Australia
Low budget$50 - $500
Medium range$1,000 - $20,000
High end$50,000 - $100,000+

What affects the price of having your Logo Designed?

The cost of logo design will vary depending on a few key factors including: 

  • Professional’s experience

  • Complexity 

  • Company size

Professional's experience

The experience of the designer is a key factor in how much it costs to get your logo designed. The more high-profile projects the graphic designer has in their portfolio, the more you’ll pay.

Average cost of logo design based on the professional's experience
Inexperienced designers$150 - $500
Experienced designers$1,000 - $8,000
Famous designers$15,000+


Another factor influencing the costs is the complexity of the design. Some logos are just simple representations of the company that are nothing more than just a stylised version of the company’s name, so they wouldn't cost as much as a logo that needed a significant amount of research to be put in before the final result. 

Company size

The size of the company that needs its logo to be designed also affects how much a graphic designer would charge for their services. A large conglomerate wanting their logo designed will face higher rates as the quality of work expected is very high. This goes both ways as smaller companies are bound to attract designers with lower price tags as their requirements aren’t as big.

Is getting your logo professionally designed worth the cost?

Not only will a strong logo stand out to consumers, but it’ll also ensure that they remember you in a positive light for years to come. Don’t cut corners on the foundations of your brand identity - hire a professional logo designer on Bark to create your business logo today.

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