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How much does Animation cost?

Average Price
$500 - $18,000

What is the price of Animation?

Considering hiring an animator? Read our handy guide to find out how much you can expect to pay for animation in Australia.

What is Animation?

Animation involves turning illustrations into moving images. It is one of the most effective ways to convey your message in a unique and eye-catching way.

Rewind a century and animation was hand-drawn. The artist would have to draw every single frame in the sequence by hand, making animation extremely time-consuming and costly.

Today, animation is much more accessible thanks to our increasingly digital world. Illustrations can be drawn either by hand or digitally and then animated through digital technology.

There is no end to the uses of animation today. It is used for a vast range of purposes, including animated movies, infographics, informational films and marketing graphics.

How much does Animation cost?

Adding animation to your company’s website can increase your impact and help to build your brand. But how much should you expect to pay for animation in Australia?

The cost of animation will depend on the type of animation that you require and its complexity. Although there is no fixed rate for hiring an animator, a breakdown of average costs for different types of animation is given below.

Average cost of social media animation (5-15 seconds)
Average cost$1,000
Minimum cost$500
Maximum cost$2,000
Average cost of short motion graphic (30 seconds)
Average cost$3,000
Minimum cost$1,000
Maximum cost$5,000
Average cost of an explainer video (up to 90 seconds)
Average cost$6,000
Minimum cost $4,000
Maximum cost $10,000
Average cost of a longer video (several minutes)
Average cost$12,000
Minimum cost$8,000
Maximum cost$18,000

What changes the price of Animation?  

The cost of hiring an animator will depend on several different factors including:

  • Complexity

  • Style

  • Running time

Complexity

Creating animation involves a complex design process. This typically includes scriptwriting, storyboarding, recording a voiceover, adding music and creating sound effects. The more complicated your animation design is, the higher the cost of creating it will be.

Style

The price of your animation will also depend on the style that you choose. If your animation can be created by adapting an existing house style, the cost will be lower than creating a new bespoke design. The more illustrated elements that need to be created, the higher the cost will be.

Running time

It’s commonly assumed that the running time of the animation will have a large effect on its cost, and that is true in some circumstances. Generally speaking, the longer the animation is, the higher the cost will be.

However, style and complexity are much bigger factors when it comes to calculating the cost of animation. For the same budget, you could have a shorter animation with more detail or a longer animation with less detail. The biggest influence on the cost of animation is how long it takes to create and how much work needs to go into it.

Is it worth paying for Animation?

It takes years of training and practice to become skilled in animation, so it’s not a task that most people can do at home. If you’re looking for animation, you’ll probably need to hire a professional animator to create it.

Animation will allow you to bring just about any concept to life. It allows you to put context behind your ideas and visually represent even the most abstract of concepts. This makes animation an effective tool for explaining new concepts and ideas.

If you’re considering using animation for marketing, you’ll find that it is one of the most effective tools. Rather than an image that is easy to skip over, animation quickly captures the attention of your audience, so they can’t help but watch.

If you’re hoping to take your marketing to the next level, or if you need to explain a new concept in a simple and easy-to-understand way, animation may be the solution.

It can be hard to know where to begin when you’re looking for animation. At Bark, we’re here to help. We have a directory of animators waiting to give you quotes. You can browse their profiles and read reviews from genuine customers to find the perfect animator for your job. 

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