What inspired you to start your own business?
Are you frustrated that all the time and money you’ve invested in your website isn’t delivering the results you wanted? Xcite Media Group has the team and solutions to help you achieve your goals.
We take pride in our claims of 100% transparency and trackability, but what does it mean to examine that a little further? To us, it means tell it like it is. The Internet has moved us at a breakneck pace from an era where people could “hide in their ivory tower” to a place of open access, reviews and Facebook. In this new place, opinions and ideas are shared everywhere, nothing is held back, and there’s nowhere to hide.
For us, telling and showing the truth is just the right thing to do. It is our philosophy and it guides every decision. With over 15 years of combined experience in the internet marketing and strategy world, we had to take a hard look at everything we had become, admit where we had made mistakes and take courageous steps to undo those mistakes and reinvent ourselves. We’re not speaking of unethical behaviors, just the practices in which our industry has become accustomed to. “Black magic”, voodoo, unbelievable software…all things our industry is in the habit of using as the crux of their prowess. Internet strategy isn’t all that different from any other marketing the world has ever seen. Be ethical, communicate to your audience in a way that puts your best foot forward, ask for feedback and track your results. Then take a look at everything and see what needs to be changed. Internet strategies of today should follow the same patterns.
Our people…this is something we believe in. Your business is only as good as the values under which your people operate. Building a culture and a company based on values takes truth, time and transparency. What is transparency? It simply means being open and honest in everything you do. It means showing everything you’re doing for your customers, the what, why and how. It means making value-based decisions and fessing up when you make a mistake. It is a long-term commitment, and every industry’s customers, activists and shareholders are looking for it. Transparency is an asset and it is a critical business practice. It’s not something a consultant can teach and it’s not a strategy. Admit when there is a problem, show your cards, then fix it. A company that follows the rules, no matter how boring that may sound; and tells it like it is, as hard as that may sometimes be, exhibits true transparency and that is our goal at Xcite. A transparent company fosters a culture of openness and inclusion, and is able to adapt to unexpected shifts in market conditions by simply doing the right thing. If you’re a transparent company, ignorance isn’t an excuse. You have to know your business, you have to be accountable for it and you have to build it with straight talk.
Offering customers exceptional service and developing employees who care about their customers is the outcome of transparency. If a company is open to customers’ suggestions and feedback from their employees, the result is great service.
We are definitely not perfect and continuing to strive for these values will be a company wide commitment. This is our philosophy. It’s who we are and how we strive to run our business every day. We look forward to having the opportunity to share our journey with you.
Why should our clients choose you?
The art and science of search are constantly evolving. Since we’re so focused on search marketing, we can stay on top of the latest search engine products, features, techniques, and algorithm changes to ensure your success. And we’re so confident in our excellence that we do it all out in the open. Search Engine Marketing, Social Media Development and Management, Web Development, Internet Strategies. We want you to be involved every step of the way.
We want you to feel comfortable with what we’re doing and empowered to make the right decisions for your business. Instead of withholding information and pretending that search marketing is black magic, we’ll share as many details as you want. You’ll experience full transparency with your accounts, your results, and the work being completed by the team.
Our team practices SEM at a level of expertise and success that few others have achieved. We haven’t achieved this level of success because our software is better than everyone else’s or because we’re smarter than other firms. Our success is based on three important principles.
Our employees are our number one asset. They make honest decisions and they strive to serve our customer’s needs and be as good at what they do as they can be.
100% Transparency. There is no wizard behind the curtain. We empower you to see and know everything we are doing. We want you to know the what, how and why of every part of your internet strategy. We will hide nothing from you. All reports, all billing down to the keyword level, will be revealed to you. We don’t create spreadsheets of reports using only “some” of the numbers…you will see it all.
100% Trackability. We have the man power and the technology to literally be able to track every interaction that is taken in your internet strategy and tie it to an outcome. We track all conversions, impressions, clicks, mentions, posts and deliver them to you in easy to read and comprehend reports so that together, we can make the right decisions for your business.
We are simply good at what we do and we have the results and reputation to back it up. Read our testimonials. Read our case studies. Read our reviews. Speak with our clients. Challenge us — take advantage of our free analysis offers for a no-risk preview of what we can do for you.
We realize that there are potential downsides to our transparency. People and organizations may try to take advantage of us since they know our strategy. We feel this downside is not insurmountable.
“Be transparent, and your life and business will reap great rewards”