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IMP Graphics profile image

IMP Graphics

suffolk

Inventive Media Publishing is a multidisciplinary full-service creative marketing and design agency in Newmarket, Suffolk. Specialising in graphic design, branding and web design & development our past projects have covered a multitude of industries. Whatever the size of your project we have the capability to handle it all in-house.

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a professional

What makes a great website?

Appearance

A site must be visually appealing, polished and professional. Remember, it's reflecting your company, your products and your services. Your website may be the first, and only, impression a potential customer receives of your company.

An attractive site is far more likely to generate a positive impression and keep visitors on your site once they arrive. As businesses large and small continue to populate the web, your challenge is to attract and keep users' attention. Ideas like this are what PR professionals pay attention to keep their businesses successful.

Content

Along with style, your site must have substance. Remember that your audience is looking for information that will help them make a decision, so it should be informative and relevant. Use this opportunity to increase visitor confidence in your company's knowledge and competence.

Functionality

Every component of your site should work quickly and correctly. Broken or poorly constructed components will only leave your visitors frustrated and disillusioned with your company. Across the spectrum, everything should work as expected, including hyperlinks, contact forms, site search, event registration, and so on.

Error-free copy: Remember the exposure your website will get. Double-check your facts and figures, as you don't know who may be quoting you tomorrow. Nor do you want to be recognized or remembered for typos, incorrect grammar and punctuation, or misspellings. Spelling mistakes and bad grammar are as unforgivable on a website as they are in other company materials.

Search Engine Optimized (SEO)

There are hundreds of rules and guidelines for effective search engine optimization, and this isn't the place to cover them all. For starters, follow these simple rules:

What questions might you ask a client when starting a new project?

1. Why are we doing this project?
2. Who will be using your website?
3. What does success look like?
4. How can we avoid failure?
5. What’s the scope of this project?

What do you love most about your job?

Creative outlet.
Enjoy coding for visual or experiential design, a mix of left and right brain work.
The chance to work with brands in radically varying professions.

What inspired you to start your own business?

When IMP first started we set out to be the top choice design studio for SME's in Newmarket and cater to the many equine industries in the area. Since then we have evolved and are focused on offering our clients a turn key marketing solution in both the online and offline design disciplines.

Our clients recommend us because we’re upfront, honest and inventive. And we consistently deliver value for money. They trust us to avoid the obvious, to look at things from a fresh perspective and to turn creative ideas into customer-focused reality. If you need help with a project, big or small, just get in touch.

Why should our clients choose you?

Because we are really good at what we do and we love doing it.

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