[Y-U] Brand Marketing | Graham Allchurch

About

I'm an experienced senior marketing strategist helping businesses of all shapes and sizes win, and keep, more business than ever before via:

- Brand marketing
- Brand messaging, tone of voice and core values
- Content strategy
- Copywriting

I'm a former:

- Head of Content
- Director of Digital Marketing
- Head of Marketing
- Head of Brand and Campaigns

After 15 years in senior roles both agency-side and in-house, I now run my own brand marketing consultancy: [Y-U].

[Y-U]'s principles:

- Authenticity: Every brand has a unique DNA. [Y-U] dives deep to reveal and articulate this uniqueness to truly set you apart from the competition. And we show you how to walk the walk, not just talk the talk.

- Creativity over mediocrity: In a world filled with mundane marketing that wastes money, [Y-U] champions creativity, bravery, and authenticity to make a lasting connection to your audience.

The name [Y-U] comes from the desire to remind business leaders every single day that if they want to build a winning brand and get a return on their marketing investment, then they need to ask themselves regularly: 'why should a customer choose my business over the countless other competitors on the market?'. And they need to answer it honestly and critically. Because we don't have time any more to be complacent, defensive, unclear or inauthentic. We'll get eaten alive by the competition.

- Emotional connections: Brands only win in the long term if they can forge genuine emotional connections with their customers. We can help you move away from purely transactional, feast-or-famine relationships with your customers once and for all.

Purpose-Driven: Today's consumers crave brands that resonate with their values and fit in with their life story. Every company has a beating heart and a story worth telling. But most have either forgotten that story, or don't know how to articulate it.

Get in touch if you want to work with a business that will wholeheartedly share your passion for your company and go beyond just delivering results - we aim to completely transform the relationship you have with your own brand and fall in love with your company again.

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