Undrtone Industry Services
WD19, Watford
WD19, Watford
Quite simply, it's a two-factor combination: Passion for high quality and creatively engaging end products, as well as the individual attention and consideration we give to our clients.
We like to push the boundaries of standardisation, whilst delivering top-tier services and an unparalleled level of reliability
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What do you love most about your job?
I was caught in the revolving door of depressing 9-5 roles beforehand & it was killing my passion for anything. Starting my own business has helped me not only professionally but on a personal level, too, as fulfilment and purpose were lacking in my life. Work is no longer a chore for me; instead, it's just the application of something I actually have an interest in and genuine skill, making it rewarding for both me & my clients - because the passion is always there and revolves around delivering high-quality work.
What inspired you to start your own business?
For a long time, I had worked as a freelancer whilst holding down higher-paid full-time roles that weren't attached to any genuine passion. After repeatedly going above and beyond, showing my skill set and not being given the opportunities I felt deserving of, I decided to go it alone. It is the best decision I've ever made.
Why should our clients choose you?
I believe there are many reasons. I am accommodating, understanding and pay great attention to finer details. I can deliver against tight deadlines and am highly flexible. I believe in quality over quantity and customer satisfaction. I am someone with great initiative and am competently proactive. I believe in taking the time to ensure the highest possible standards are met and do not believe in taking shortcuts or compromises. Lastly, I love working for myself, and that freedom and happiness translates as passion in everything I do. I like to think that level of care is a genuine reason to be chosen over others.
Can you provide your services online or remotely? If so, please add details.
Yes, I am a predominantly online business with exceptions when required by clients. For example, if I need to be on-site or location to work on something, I am happy to travel for meetings or work etc.
What changes have you made to keep your customers safe from Covid-19?
Again, most of my work is online-based. However, when I am required to be somewhere, I ensure that I take frequent tests, keep my NHS app up to date and follow strict hygienic guidelines to ensure the utmost safety of others.
Copywriting
Our business initially began as a single copywriter with a passion for house and techno music and a vision.
Since starting in the industry, we have gone on to supply general website copy and editorial content/management for some of the most respected online publications and magazines on the planet - as well as our own.
Artist & Label PR
Promotion is at the forefront of our business; everything we do feeds off our passion for connecting the dots within the electronic music space.
With our knowledge, contacts and ever-growing understanding of the industry, we can deliver quality global public relations campaigns for artists and labels alike. Driven by Inflyte mail-outs and global feedback, campaigns also include premieres, interviews, press features, radio plugging, social influencer placements, Spotify playlisting and much more.
Artist & Label Consultancy/Coaching
With over a decade of music industry experience working in different roles, we can offer professional advice to help you achieve your goals.
We offer 1-2-1 guidance and tutoring (both privately and with branded programs) across all elements of self-promotion for artists, labels and events - globally.
Social Media Management
Our agency was born out of a love for electronic dance music, which initially translated as an influential music blog. Over the years, we have honed our craft by growing beyond the blog into a fully fledged social media brand.
From scheduling content and writing engaging captions to community management and targeted growth, we can help you reach a wider audience and continue to build an online presence.
Creative Assets
Offering a dynamic range of experience in both written and creative, we supply all manner of requirements from artist biographies, EPKs, press releases, cover art, social assets, promo videos and much more.
