Total Guide to Ltd
Multiple locations
Multiple locations
If you're looking to promote your business to a local or regional audience, tap in to the traffic (350k unique monthly users) and digital marketing expertise of the 7 Total Guide to locations across the South West (local online information hubs to help local businesses, residents, students and tourists easily find and make the most of what's on offer locally).
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What do you love most about your job?
The diversity - we work with businesses of all shapes and sizes of all sectors from national brands like Papa Johns to local attractions including Westonbirt to local small businesses including hair salons and restaurants. Every day is different and we love the relationships we have with our clients.
Also with digital marketing trends change all the time so we can never possibly get bored.
I also personally love the flexibility of running a digital business, being control of my own destiny and being able to work effectively from anywhere.
What inspired you to start your own business?
I lived in Bristol and worked in Swindon at a local media agency and was astonished that there was only truly useful local online information sources in London at the time and even those were just focussed on either what's on or business.
Just because you run a business, doesn't mean you just want to find local business news, right? You want to find where to go for sunday lunch, local events, where to take the kids a the weekend but also where the local networking events are.
A health scare gave me the kick I needed to put my ideas in to action, the idea was born in Autumn 2011 and the first Total Guide to site went live in March 2012.
Why should our clients choose you?
We have a 96% client retention rate, 97% excellent Trustpilot score and are most proud of the strong relationships we have with our clients. We have become great friends with many of our clients and care about the people behind the businesses.
As well as being highly experienced in digital marketing and local advertising we are above all genuine and if we have an enquiry that we feel isn't a good fit or would be better suited to another agency we will be completely honest and upfront.
We take great pride in the results we deliver, our client communication and our relationships and reviews.
Can you provide your services online or remotely? If so, please add details.
Yes, we have staff across the South West and you can either have face to face visit with staff, Zooms or fully remote - whatever suits clients individual needs.
What changes have you made to keep your customers safe from Covid-19?
We work from a Hybrid office and only need to meet face to face if preferred.
Local online advertising
Tap in to our local traffic sources through our website, social media and email audiences to help your business reach a high quality and relevant audience.
With a combination of brand awareness/display adverts, content marketing, social posts and email campaigns we can make sure you are top of mind.
As an added boost, Google loves sites with backlinks on our sites so you'll see your organic rankings grow as a direct result too!
Social Media Marketing
We can either help you tap in to our social media audiences or help train you up to manage your own or manage your accounts for you.
- Social Media Creation and Optimisation
- Social Media Training and Strategy Development
- Social Media Management or Part-Management (recommended)
- Outreach on our social channels (Instagram Reels, Stories, Posts, Facebook posts and ads/boosts, Tweets, LinkedIn posts on our B2B pages and groups
Video Creation
We can help you tell your story in an engaging way through video creation for you to use and promote on your own channels.
- Staff Interviews
- Company overview
- Event videography
- Instagram Reels
- Facebook Lives
Email Marketing
Use our data and top email software (Dotdigital) to directly reach your target audience
- 72k+ South West subscribers
- 18k + South West B2B subscribers
- Dedicated email campaigns
- Email newsletter insertions
- Use of our software with child accounts
- Average 32% open rate, 9.7% CTR
Search Engine Optimisation
- SEO Reporting
- PPC
- SEO Management
- Technical SEO
- On-page SEO
