Mark McGuiggan
Hello there! Welcome to my Profile.
I’m Mark - an Irish media and advertising professional based in London, with over eight years of experience working at Google, YouTube, Amazon, The Guardian and others - I've recently taken the leap into the Freelance world, and would be delighted to help your business grow and thrive!
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What do you love most about your job?
Being seen as a trusted advisor to my clients is one of the most rewarding aspects of my work. At Google, YouTube and Amazon - I helped many customers big and small grow and see results through their Ad campaigns. Building this trust allowed my clients and I to become a real partnership and succeed.
What inspired you to start your own business?
I've always wanted to be my own boss, but also have the flexibility to learn and develop new skills which I haven't been able to do due to a hefty work schedule at big tech companies and news organisations!
Why should our clients choose you?
I bring a wealth of experience - from start-ups, to news organisations, as well as large companies with complex solutions. Throughout all of this I've learned to really listen to customer / clients challenges and objectives - I've really found that using a consultative approach to challenges has allowed clients to put their full trust in me in putting together effective strategies to help them grow!
Can you provide your services online or remotely? If so, please add details.
Both! I'm happy to do initial consultations online or over the phone - but of course I'd love the opportunity to work face to face if it's feasible. I'm currently based out South East London!
Google Ads Strategy
- Google Ads Implementation across Search, Display & Video
- Campaign Strategy and Planning
- Mid & Post Campaign Analysis
Amazon Ads Strategy
- Amazon Ads Implementation across Sponsored Ads, Display & Video, Brand Store
- Campaign Strategy and Planning
- Mid & Post Campaign Analysis
YouTube Strategy
- Implementation of YouTube into Advertising Strategy - Pre & Mid-roll ads, YouTube shorts
- Campaign Strategy and Planning
- Creative Consultation (utilising YouTube's framework)
- Mid & Post Campaign Analysis
Illustration
- Digital Illustration across a range of techniques using Procreate & Illustrator
- Consultation & Review
Logo Design
- Logo Design using Adobe Illustrator & Photoshop
Brand Strategy
- Help flesh out planning and strategy to grow Brand Awareness and Consideration
- Guidance on developing Marketing and Advertising strategy to achieve Brand objectives
