Locals Talk
EC1V, London
(4)
EC1V, London
(4)
Locals Talk has a global network of designers, developers, writers, marketers and publishers which it leverages to craft and deliver bespoke marketing strategy for its clients and products. This includes website design & development, paid and organic search marketing (PPC/SEO), paid and organic social media marketing (SMA/SMM), content strategy & copywriting, blogger and public relations outreach services, as well as email marketing and marketing automation.
4 customer reviews
Richard Elmer
Locals Talk has delivered some very complex integrations for our Vodkaluge business and they continue to play a key role in the evolution of our Icebox business as well. We always keep an active bucket of hours with them so we can always lean on them in times of need. We also rely on them for their advice on brand and marketing strategy given limited budgets, which is always sound and practical. There's a good chance our future website planned at the end of the next quarter will also be delivered by them. More...
Mark Gnotke
Whilst Nabeel was working with Aniforte UK, he did his utmost to do his work well. Especially when it comes to analytical thinking and performance driven marketing, Nabeel showed his skill, attention to detail and numerical abilities. He also communicates exceptionally well with customers and knows how to convert a prospective client into a sale. More...
Nick Cremin
Nabeel at Locals Talk provides digital marketing services for us and all our clients. He is extremely talented and covers every aspect of online marketing well, whether it is SEO, PPC, social media, email marketing or any other kind of marketing mix. Having worked on the same team before, it is always a pleasure to work with him and witness his eyes light up with new ideas and marketing strategy. More...
Ian Marlow
I'm very happy with the design and functionality of our new website which was delivered by the same team at Locals Talk that we contract to manage our online presence in terms of digital marketing. They constantly make suggestions to improve conversions on our website, which has contributed to us growing 20% in the past year, and they also deliver in terms of SEO for which we pay them a monthly retainer. Our organic ranks keep getting better and we are happy with their blogger outreach that has all but improved our visibility in Google search. Lately they have also begun managing our social media profiles and directory listings - again, we're happy with the standard maintained given the limitations on budget. Highly recommend them and continue to work with them. More...
What makes a great website?
The aesthetic element is extremely important, as is the user-interface and functionality - your website visitors should be able to accomplish what they've set out to do in the minimum number of steps. However, we think of these things as the bare minimum for any website. To make a great website, it needs to follow an overarching content strategy aligned with the business to ensure its discoverability (in terms of SEO) is high. On that note, website content is just as important to make website great, which is why we consult with our clients to help them ensure high-quality and unique content that will make their website not just stand out, but also rank well on Google.
What questions might you ask a client when starting a new project?
Typically, we want to know your budget, any platforms you prefer and the underlying reasoning for this preference, what the purpose for the website is - whether you're looking to get leads through it or if you will be selling items (ecommerce), and what are your top 3 favourite websites we can look towards for inspiration.
What do you love most about your job?
While I love having happy clients, what I love most is when I can deliver great value to my clients without them expecting it. This could be a tricky website within their budget, or getting a website page to the first position for a high-value keyword that sends a lot of traffic (and hence new business) to my client. Or it could be an ad campaign that delivers a high conversion rate while keeping cost per acquisition low. Sometimes, what excites me most is a blogger outreach campaign that delivers good results in terms of earned media mentions. To look at it another way, I love measuring data, and these analytics drive me to keep doing better than what my clients expect of me.
What inspired you to start your own business?
My old agency got dissolved because of a spat between directors who weren't managing finances well, not keeping clients happy, and didn't pay freelancers on time. However, the clients I worked with loved me, wanted to continue working with me, and told their friends about my work, which is how Locals Talk came to be.
Why should our clients choose you?
We don't waste money on useless shenanigans like dedicated account managers. We follow the lean startup method to manage our business which means we are always looking to maximise the value you get from your marketing spend. Every one of our clients has their own unique marketing cocktail (sounds better than marketing mix, right?) and it's based on their unique business needs and budget. However, working with us you can expect budgets to grow over time because of the results we deliver. On average, our clients have grown 20% as a business year on year.
Can you provide your services online or remotely? If so, please add details.
We can and for the most part, do work remotely. We have 3 co-working offices in London, Bishops Stortford and Colchester, and sometimes we meet our clients at their premises. But Zoom, Google Meets, Microsoft Teams and Skype - yes even Skype - works for us. We are also able to join our clients' Teams or Slack channels for better day to day coordination, and any project management software that they use, be it Monday, Asana, Basecamp or any other.
What changes have you made to keep your customers safe from Covid-19?
We are very fortunate in that we haven't had to make any changes to keep our customers safe. For in-person meetings, where appropriate, we use masks and disinfect ourselves, which is a standard now everywhere around the world. But there's never any risk when we're working remotely.
Marketing Consultation
Looking at your marketing objectives and budget, we will brainstorm with you to devise the best strategy possible. This includes the entire marketing mix covering search, social, email and the web in general. If you wish for us to deliver and implement the finalised strategy, we can do that too.
