Liquid Silver Marketing
Salisbury, Wiltshire, England
Salisbury, Wiltshire, England
Innovation is the heartbeat of successful companies. In this fast moving world of Digital Marketing, what you did yesterday is already forgotten. Yet it’s the results of tomorrow’s campaign, the planning, analysis and application of our joined-up thinking that counts.
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What do you love most about your job?
Connecting Data, Design and Content to develop an attribution model that becomes a strategic advantage for clients.
What inspired you to start your own business?
In 2016 in was selected by Google as a top 30 Google Partner Agency. Google provided me with intensive training as support to help grow my business.
Why should our clients choose you?
I'm a Brand Marketer at heart, yet I've always been drawn to the technicalities of Performance Marketing, building a Brand and driving results is what I strive to do. I've been working in Marketing for over 15 years (Online and Offline) I am to offer a complete inclusive service across design, development and performance
SEARCH ENGINE OPTIMISATION
Search Engine Optimisation starts with knowing where you're currently at. Only then can you determine where you want to be.
Our SEO process allows us to perform in-depth research across your existing site. the search market, keywords research and trends.
By doing so we are able deliver specific tasks to improve your technical structure of your site with a view to creating ranking opportunities for selected keyword themes.
After we have carefully reviewed your site and internal and external data, we'll create a tactical plan tailored to your audience and stakeholders needs and objectives. This helps accountability, creating a blueprint and a working document rather than creating a static report.
Whilst it is easy to get carried away with creating technical and research reports - they are an important part of formulating a plan. Thereafter we'll be applying these findings to the site.
In summary, this is an agile approach towards SEO which is underpinned by data analysis. This is due to the complexity and the changing nature of SEO.
Google Analytics
The application of Analytics is perhaps one of the best kept secrets in Digital Marketing. The information created and provided can help us to understand our web performance and create change based on a data-driven approach. Analytics is often underutilised and sometimes seen as a passive reporting tool. Yet the use of this data is the key to success online.
If you’re not measuring you’re not Marketing
The depth of information available to use in Google Analytics is what sets Digital Marketing apart from other traditional routes. If used correctly it can become the ‘binding-glue’ that helps harness technical and non-technical teams together from:
Marketing
Web Design
Social
P.R
Paid
SEO
All the way to a small business owner that wants to grow their business online.
Google Analytics is a tool and as such needs skill to interpret the information meaning and context. The application is of analysis thereafter is everything.
Conversation Rate Optimisation
Conversation Rate Optimisation (CRO) can help to guide the objectives of the Digital Marketing strategy. CRO thinking provides us a space to test our assumptions helping us to predict and improve the user journey towards our desired actions and conversions goals.
CRO combines the application of:
Analytics (retrospective)
Research (quantitative / qualitative)
Data collection (systems, model and process)
Testing (hypothesis and assumptions)
Conversion Rate Optimisation is one of the most privileged areas to work on within digital marketing. This is where we’re working directly on profitability and improving the brand, perception and identity.
There are often several factors which need to be considered when optimising conversions. Because we’re actively challenging conventional wisdom and the accepted norm.
At a marketing level the value of a sale or enquiry can vary in business. Many websites aren’t designed with conversion in mind. Given it takes time, data and careful consideration. (Think your designer can do that?)
Call to actions are used within the design process as an expectation. Often without data to support why each element is used and more importantly why it works.
