The Cake Mix
Bristol, Bristol
Bristol, Bristol
I'm an experienced marketer and commercial consultant, ex-chair of the Institute of Consulting for the South West with a background in leading large marketing teams as well as small business consultancy. As a group, we've developed a specialism in property and proptech, working with property portfolios, guarantor providers, land registry solutions BTR and other.
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What do you love most about your job?
Partly the variety, partly the impact. As an outside contractor we can usually see the wood for the trees more easily than our clients. We have broad perspectives and specialisms across a wide range of marketing and commercial strategy issues - being a strategic marketer is a creative exercise, the budgets are never going to be perfect, and usually all the personnel are not in place, so creating strategies that not only fit the brief but take the people and business into account is challenging and extremely rewarding. The ability to create and have a big impact on small companies is what we love the most.
What inspired you to start your own business?
Creativity and freedom. As a business owner there is a need to grasp every part of the enterprise, from people to proposition to strategy - this kind of diversity isn't available anywhere else. The hours are longer and the work is harder, but the rewards are exponentially higher.
Why should our clients choose you?
We have enormous respect for anyone who has their own business. We've been in most of the difficult spots, we've overcome most of the challenges and we approach each contract with value and delivery in mind. We know every pound counts, we know we'll have to prove ourselves constantly to be trusted as a genuine partner in whatever the job is. We always deliver, and we're prepared to do a some detailed upfront scoping to make sure the relationship starts in an open and clear way.
Strategy
What are you trying to get done? Whether you’re looking to scale, reach new customers or compete more effectively, we can work with you to find the best strategy. Strategy documents and business plans are one of the highest value but lowest cost services we offer.
We always start with a free call and an hour of work to create a quick document that gives you an initial view. Sometimes the conversation and document are enough to help you get unstuck and move forward; sometimes we’ll then spend more time to create a full strategic plan.
The first hour or two are free, so let us help you to create a strategy that will deliver for your company.
Digital Marketing
Digital marketing moves fast, with new trends and tools in how people search, socialise and buy. We work hard to keep up to date with the latest tools and platform updates to create and run digital marketing campaigns that deliver.
All of our digital marketing customers get access to a range of tools and dashboards so you can see how every aspect of your digital reach is performing – not just the campaign’s we’ve developed for you.
SEO & PPC
Google wants websites and customer journeys to work a certain way. SEO and PPC together help give your customers the right experience, so your products and services are easier to find, rank higher, and deliver you more leads for less money. As with our other digital campaigns, we use the best tools available, and give you access to metrics that give you visibility across the whole customer journey.
Crowdfunding
Crowdfunding has a structure. We’ve run global crowdfunding campaigns raising millions and have even built our own crowdfunding platform. You can visit a crowdfunding education centre we’ve created for a client here – it’s completely free and will help you on your journey.
We can help you hit your goals, so if you’re ready to go, or if you want a free initial call for some advice, just get in touch
Scale-Up
Scaling up is as much about refining delivery and acquisition as it is about funding and capacity building. We help you to identify and target the right customers to help you scale, creating deliverable strategies for growth that help you get the right kind of business.
We help you break down your business and make better strategic choices, then create sales and marketing strategies that help you reach your growth goals. Importantly, we also help work out the metrics that show whether you’re on the right track or need to iterate your approach.
All our strategic work starts with a free hour or two of scoping and understanding, so wherever you are in the consideration stage we’re available for a call to help you refine your thinking or start planning your scale up strategy.
