Ality Ltd.
(38)
(38)
We are a team of marketing experts who make campaigns that click. We target your chosen audience and develop and grow your brand online. We are acquisition and conversion specialists delivering expertise in paid search, paid social, social media management, display advertising, analytics and digital strategy.
38 customer reviews
Kush
Was in an interview process - but I feel that I've had my time wasted, with so many back and forth messages. If you are thinking of working for them, just have some caution, I don't think they have an internal process. Even made me do a task. No feedback, nothing. It lasted around 2 months or more. More...
Reviewed on Google Maps
Annika Hope
On behalf of Music Gateway, I can't express enough how much of a pleasure it has been to work with the team at Ality. From day one, they've shown dedication, creativity, and a deep understanding of our unique needs in the music industry. Their friendly and professional approach has made every interaction a breeze, and they've consistently delivered results that exceeded our expectations. We highly recommend Ality to anyone seeking A class digital marketing services. Their passion for what they do is evident, and they go the extra mile to ensure your success. We look forward to working with them in the future. The Music Gateway Team 🎶🚀 More...
Reviewed on Google Maps
Harvey Scott
After joining us during a transition period, Ality has been fantastic in helping us advance the use of our Social Media strategy and website. Ality have been particularly great at transforming our ideas (even when nonsensical) into reality. Thanks for all the hard work! More...
Dan Coomber
Ality have impressed with their knowledge in the digital marketing space. The team listened patiently to our evolving requirements and really demonstrated that they really care about the success of my business too. They’re are professional, creative and come highly recommended if you’re looking for help with your digital marketing strategy. More...
Reply from Ality Ltd.
Thanks Daniel, it's been an absolute pleasure working with you to grow your business!
RMS Ser Off & M-Rooms
I have been working with Ality for a few months now. They manage several of my companies, taking care of my Google my Business, PPC and all other advertising areas. They are professional, creative and have helped generate more sales & leads which has been very helpful for my team. More...
Reviewed on Google Maps
The Value Xchange
Ality were great help optimising my business website for Google Search and are nice people to work with too.
Reviewed on Google Maps
Encounter Edu
The work done by Ality is seamless, very well-researched and insightful.
Reviewed on Google Maps
Neil Scaife
Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend.
Reviewed on Google Maps
Steven Guarino
Reviewed on Google Maps
Neil Scaife
Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend.
Reviewed on Google Maps
Shiv Bassi
Strong team. Good results. Worth speaking with if you're looking for help with your digital marketing.
Reviewed on Google Maps
Shiv Bassi
Strong team. Good results. Worth speaking with if you're looking for help with your digital marketing.
Reviewed on Google Maps
George Biffen
Ality is a fantastic company to work with and when it comes to PPC and Social Media marketing they really are top of their game. 10/10!
Reviewed on Facebook
Fraser Ewart-White
Great company to work with, and they have delivered some significant results
Reviewed on Google Maps
Bippon Kalia
Helped me manage some tough PPC accounts and helped increase clicks and drive down the cost of the campaign, just what we needed.
Reviewed on Google Maps
Chris Apple
I’m thrilled with the results from Ality, and the guys just get it. We have worked along side Ality for over a year now and they have been fantastic, intelligent, personable and easy to deal with. We often have a quick turn around time due to our fast paced business with many ventures happening all at once, which means things can get changed at short notice and Ality are always incredibly responsive and proactive when this does happen. Ality have helped us create a strong social presence and thanks to their digital expertise, they have recently assisted us in our first ever social media award! Their whole team is great and a pleasure to work with, I couldn’t recommend them highly enough. More...
Reviewed on Google Maps
Spreadmore Happiness
Ality know their stuff, deliver tangible results and are nice people to work with too. An excellent balance between creative ideas and solid strategic thinking. Very impressed.
Reviewed on Google Maps
Barry M
Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish. More...
Reviewed on Google Maps
Marie-Claire Meredith
As the oldest art gallery in London - Gladwell & Patterson, est. 1752 - Ality have achieved an appropriate social media presence for our gallery. And they are a wonderful team to work with! More...
Reviewed on Google Maps
Jack Daniel
Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value. More...
Reviewed on Google Maps
Bippon Kalia
Helped me manage some tough PPC accounts and helped increase clicks and drive down the cost of the campaign, just what we needed.
Reviewed on Google Maps
Fraser Ewart-White
Great company to work with, and they have delivered some significant results
Reviewed on Google Maps
Spreadmore Happiness
Ality know their stuff, deliver tangible results and are nice people to work with too. An excellent balance between creative ideas and solid strategic thinking. Very impressed.
Reviewed on Google Maps
Jack Daniel
Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value. More...
Reviewed on Google Maps
Chris Apple
I’m thrilled with the results from Ality, and the guys just get it. We have worked along side Ality for over a year now and they have been fantastic, intelligent, personable and easy to deal with. We often have a quick turn around time due to our fast paced business with many ventures happening all at once, which means things can get changed at short notice and Ality are always incredibly responsive and proactive when this does happen. Ality have helped us create a strong social presence and thanks to their digital expertise, they have recently assisted us in our first ever social media award! Their whole team is great and a pleasure to work with, I couldn’t recommend them highly enough. More...
Reviewed on Google Maps
Barry M
Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish. More...
Reviewed on Google Maps
Marie-Claire Meredith
As the oldest art gallery in London - Gladwell & Patterson, est. 1752 - Ality have achieved an appropriate social media presence for our gallery. And they are a wonderful team to work with! More...
Reviewed on Google Maps
Jack Daniel
Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value. More...
Reviewed on Google Maps
Marie-Claire Meredith
As the oldest art gallery in London - Gladwell & Patterson, est. 1752 - Ality have achieved an appropriate social media presence for our gallery. And they are a wonderful team to work with! More...
Reviewed on Google Maps
Spreadmore Happiness
Ality know their stuff, deliver tangible results and are nice people to work with too. An excellent balance between creative ideas and solid strategic thinking. Very impressed.
Reviewed on Google Maps
Barry M
Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish. More...
Reviewed on Google Maps
Chris Apple
I’m thrilled with the results from Ality, and the guys just get it. We have worked along side Ality for over a year now and they have been fantastic, intelligent, personable and easy to deal with. We often have a quick turn around time due to our fast paced business with many ventures happening all at once, which means things can get changed at short notice and Ality are always incredibly responsive and proactive when this does happen. Ality have helped us create a strong social presence and thanks to their digital expertise, they have recently assisted us in our first ever social media award! Their whole team is great and a pleasure to work with, I couldn’t recommend them highly enough. More...
Reviewed on Google Maps
Fraser Ewart-White
Great company to work with, and they have delivered some significant results
Reviewed on Google Maps
Bippon Kalia
Helped me manage some tough PPC accounts and helped increase clicks and drive down the cost of the campaign, just what we needed.
Reviewed on Google Maps
J K
I used to work with the leadership team at Ality. A talented bunch, they come recommended.
Reviewed on Google Maps
J K
I used to work with the leadership team at Ality. A talented bunch, they come recommended.
Reviewed on Google Maps
John King
I used to work with the leadership team at Ality. A talented bunch, they come recommended.
Reviewed on Google Maps
John King
I used to work with the leadership team at Ality. A talented bunch, they come recommended.
Reviewed on Google Maps
What do you love most about your job?
What we love most is facilitating digital transformation for clients, implementing best practice marketing strategies and ultimately delivering measurable revenue increases for our clients.
What inspired you to start your own business?
We founded Ality to provide an alternative approach to digital marketing. One that puts performance first, rather than simply 'spending the budget'. This is supported by our fee structure, which is based on the scope of work rather than on a percentage of the advertising spend. We find that the percentage of spend model incentivises the agency to increase spend in order to trigger higher management fees, whereas our approach allows us to focus on reducing spend and delivering the best possible performance within the agreed budget. If we sound like the business for you, then please reach out to our team!
Why should our clients choose you?
Having worked across the wider marketing mix, both client and agency side, we know what matters; from providing job satisfaction to our staff to delivering great results for clients. We are a people-first agency that work as an extension of your in-house team. As a relatively young business, our commercial success is directly linked to that of our clients and this shared goal ensures you get the very best from our team. So our mission is simple, to deliver efficiencies and positive returns for clients from digital channels.
Paid Search
Whether you call it PPC, Paid Search or Pay Per Click advertising, no one knows it better.
If you are looking to increase conversions, reach more unique users, or grow your customer base then our PPC management services are for you. We get your online offering in front of the right people, at the right moment.
Keeping your brand at the top of Google search results. Pay per click advertising can be used to great effect in combination with other digital channels such as paid social and social media management. We build innovative PPC campaigns to get your online offering in front of the right people, at the right time. Whether you are looking to increase awareness, drive leads or achieve a revenue target, pay per click advertising can help.
With 91% of searches never progressing beyond the first page one of results, visibility on page one is more important than ever. So how does paid search even work? Essentially, the format enables businesses to feature prominently on the search results page when customers use Google or Bing to find products and services they need. We craft those little ads you see at the top of search results, which quickly give customers an idea of your brand’s unique selling points and why they should visit your website. And the good news is, we really do know it best.
Paid Search is great for driving results because it is intent-driven, meaning we reach customers that are actively seeking out your offering. As Paid Search is charged on a pay-per-click basis, we care about the quality of the clicks; therefore, we’ll only target people who will be able to enjoy and reach your product or service and exclude those unlikely to convert. You’re only ever charged when someone clicks through on your ad and not based on the frequency of your ad appearing in results. So whatever your budget, there really is no reason not to be found.
Display Advertising
Display advertising for targeted adverts at scale.
Delivering awareness, reach and conversions through targeted campaigns on the Google Display Network. Display ads present users with a rich visual experience, enabling brands to effectively prospect new audiences as well as re-engage previous website visitors.
The Google Display Network (GDN) presents endless opportunities for us to find website placements that perform regardless of whether you are looking to engage mainstream or specific niche audiences. The network consists of over 3 million websites and apps and targeting can be defined based on a number of parameters. The good news doesn’t end there.
In addition, advertisers can utilise the GDN to re-engage and retarget previous website visitors and this is where display advertising does its magic. Reaching users during the consideration phase and delivering different messaging based on their previous behaviour on your website.
We also craft beautiful HTML-5 based display ads in-house. These capture users attention with movement and benefit from high resolution display across device times. To keep things simple, we are here to help get your brand seen by the masses. And we love doing it.
Paid Social
Paid social that delivers every time.
Strategic social media advertising on the channels that will meet your business objectives. The question is no longer should you be running social media advertising, but how to get the best from it. With years of experience helping SMB and big enterprises too, why not let us help you too?
We utilise social channels to help meet real-life business objectives. We make social media pay, ensuring your budget works as hard as you do. With campaigns across Facebook, Instagram, Twitter, Snapchat and LinkedIn, you can reach audiences that may have otherwise never discovered your brand.
Let us build your perfect audience, we can build up a picture of who they are, what their needs, wants, interests and online behaviour is like. We’ll study your existing audience data to understand their demographic, interests and online behaviours. Using this information, we create campaigns that we know will reach them on a personal level. Positioning your product, service or message in a way that will immediately resonate. We’ll work together to establish suitable benchmarks and use key metrics to track performance, sharing the data that matters most to you. Success can be measured based on leads and sales volumes or on social signals such as likes, comments and shares.
We are a cross-channel agency, so we work closely with other marketing channels such as paid search, display to compare learnings and discuss upcoming campaigns, working so closely with the other departments means that we can ensure the most efficient digital strategy.
Social Media Management
Social media management geared for growth.
No longer frivolous, no longer optional. Compelling content created with your audience in mind. It’s hard to believe social media management didn’t exist a decade ago. It’s taken a while to bring the world round to the idea that Facebook, Instagram, Twitter etc. are now some of the most important tools a brand can utilise.
Keeping ahead of evolving trends, algorithms and best practises is time consuming. With the best will (and hashtags) in the world, even the greatest ideas can fail.
That’s why our social media management service can be as comprehensive as you need. From crafting a clear strategy to planning each individual post, from creating eye-catching, thumb-stopping content to offering first-class customer service, we’re passionate about every aspect, so you don’t have to be.
And we know how to make you stand out from the crowd. We’re constantly exploring and mastering the most innovative ways to achieve social sublimity. From hosting exciting Facebook Live videos to running interactive competitions to building innovative, award-winning chatbots, we love a challenge. And if you want to take your social media mastery even further, then check out our paid social agency offering too.
Spotify Ads
Spotify ads to get your message heard.
With 109 million ad-supported listeners, your business can be part of their daily soundtrack. Audio ads that break through the clutter. Through Spotify Ad Studio we are able to target listeners based on age, gender, location, and even music taste – so you can reach exactly who you want. Be present when visual media can’t be.
Maximise your cross-channel impact by exploring audio advertising. Audio content is streamed in different contexts throughout the day, so it’s important to know how to measure the success of this format. Don’t overemphasise clicks or compare it to other non-audio formats such as Search advertising, instead focus on unique reach and the frequency of ad serving to ensure your target audience hear your message, loud and clear.
Need a little extra help? Our team can help refine your message and arrange a voice over artist that meets the needs of your brand. We can handle the creative for you too, helping to define the script, keeping your message short and to the point for maximum effect. We typically recommend audio that consists of between 55-75 words for a 30 second ad and we highly recommend using the opening line to introduce your business and the purpose of your ad before anything else.
