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Icon Digital Solutions, LLC profile image
I

Icon Digital Solutions, LLC

Pima

‘20 Certificate of Excellence

Web Design, Digital Marketing, Social Media - Icon Digital Solutions will help you get more customers by making your business easy to find online. Icon provides website design and maintenance, as well as digital marketing strategies to help grow your business. Digital marketing services include search engine optimization, CRM/email marketing automation, social media marketing, Google Ads, Facebook/Instagram Ads, Bing Ads, Pinterest Ads, Yelp Ads, etc. Atilla Vekony, founder of Icon Digital Solutions, is also the organizer of Tucson, Arizona's Small Business Growth Summit, a monthly gathering of local business owners and entrepreneurs to discuss the best digital marketing strategies for business growth.

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Hear from
a professional

What makes a great website?

Many people, especially designers, overlook the most important goal of a business website: to generate leads, calls, and inbound inquiries to your business. While a beautifully designed "brochure" website is a good start, a great website needs to be much more than that: it needs to convert the visitor into a lead for your business. There must be a clear visitor path from landing anywhere on your website to your Call To Action: whether that's placing a phone call or filling out a contact form. A great website designer keeps this goal in mind first and foremost, and all other design considerations ought to be secondary.

What questions might you ask a client when starting a new project?

* What is your #1 goal with this project?
* Do you have an existing website?
* What is your current marketing budget?
* List existing social media profiles for your business.
* Do you plan to actively blog on your site?
* Do you have a CRM (customer relationship management) or email marketing system set up?
* Have you ever advertised on Google, Bing, Facebook, Instagram, Yelp, or Pinterest?
* On average, what is one lead (one phone call, one email inquiry, etc.) worth to your business? (For example, if out of 100 inquiries 10 become customers, and the lifetime value of one customer is $1,000, then one lead is worth $100 to your business.)

What do you love most about your job?

I love providing small business owners the digital marketing platform they need to grow their business.

What inspired you to start your own business?

I love entrepreneurship and the value that small businesses bring to the economy and the lives of the people they serve. That is why I started the Small Business Growth Summit 6 years ago, a marketing training program for local business owners. So many people have fantastic ideas and take enormous risks to bring them to the public. I wanted to make it easy for you by providing the marketing mechanism that connects your idea to your customer. Icon Digital Solutions is the marketing agency that was born as a result.

Why should our clients choose you?

We are new on Bark, but have been in digital marketing since 2004. Many website programmers and designers are great at what they do, but they do not understand basic marketing. At Icon Digital, we believe that marketing goals come first, and everything else (the design, the medium, the functionality) must be perfectly aligned to those goals. We take the time to understand your goals before we prescribe the solution to achieve those goals.

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Web Design FAQs

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How much does web design cost? This is something that can be incredibly difficult to put a figure on due to the nature of the service. There are also differences based on whether you are looking to work with a freelancer or a web design agency, and also whether you need a large, complicated site or something more simple.

We can help you to connect with the right designer to suit your needs. A clear idea of what you need, and how many pages and features are required, will be influential when it comes to pricing. This will help you to get an accurate quote for web design.

These two terms may seem like they are used interchangeably but they are two different things. A designer will be focused on the visual and creating a UI to suit the user, whereas a web developer is usually focused on the actual core of the website, making it function and using coding to enable it to do what it is supposed to.

When working with a web designer, if you want the whole package of a fully finished and functioning website, check that this is something they can offer before you employ their services. Make sure you have understood if they are offering web design or development, or both.

  • Responsive - A responsive web page design means that the site is viewable on a number of devices. The design automatically sizes to the screen and the designer doesn’t need to make formats for different devices and desktops.

  • Liquid or Fluid - This is a style of design that will shrink or stretch to the shape of the browser, and the page will look enlarged or shrunk, rather than items being rearranged. The size of the items in the design alter in relation to one another depending on the browser being used.

  • Fixed design - Fixed pages do not alter according to the browser automatically. On some devices such as tablets this can make it harder to see the content as you need to scroll around the page or pinch the screen in order to zoom in on sections. Though it is sometimes essential, fixed design is becoming less common.

Whether you are working with a freelancer or a big agency, they will have a portfolio for you to view. This allows you to see other, similar projects they have worked on and decide if they have the skills you need.

There are a number of web design certifications and they may be happy to share any they have attained, but there isn’t one standardized industry body.

If you are worried about a designer’s credentials you can also check their feedback from other clients, which you can view on their Bark profile.

Should you work with a freelancer or an agency? This is one of the decisions you need to make when looking to plan a web design project.

Working with a freelance Web Designer
This may be an option that can save you money. Freelancers are often able to charge less as they don’t have the same overheads as an agency.

Working with a Web Design agency
Web design agencies may have a bigger set of skills to draw upon than a freelancer as they will usually have a number of staff and designers working for them. They may also be able to show you a bigger portfolio, but you can expect to pay more when using an agency.

Definitely! One of the advantages of hiring a web designer is that they are able to provide services to their clients from any location. However, if your website is for a local audience, then you might want to hire someone nearby rather than further afield, so that they better understand your target market.

Reviews

5.00/5.00

based on 163 reviews

The average rating for Bark Web Designers in Tucson is 5.00, based on 163 reviews.

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