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Conor Diver Design profile image

Conor Diver Design


‘19 Certificate of Excellence

Having worked for over eighteen years in both the public and private sectors delivering graphic design for a wide range of corporate requirements and usage (off and online) as outlined below, and to a wide range of clients across a broad sectoral base, Conor Diver decided to set up his own practice, Conor Diver Design, in October 2010. Conor Diver Design’s areas of expertise include: • Design for Print • Artwork • Corporate Identity Design and Branding • Advertising Design • Signage • Posters and Banners • Penguin and Nomadic Stands • Exhibition Design • Print Management & Procurement • Photography • Project Management • Art Direction • Specification for Print Conor is a member of the Chartered Society of Designers MCSD - the professional body for designers and the authority on professional design practice. He has also been a member of the Northern Ireland panel portfolio assessing panel for new members. CDD’s client portfolio include: Bryson Charitable Group, Lisburn & Castlereagh City Council, Education Authority, Island Arts Centre, Community Foundation for Northern Ireland, Playboard Northern Ireland, Strategic Investment Board, Department of Justice (DOJ), Northern Ireland Commissioner for Children and Young People (NICCY), Mid & East Antrim Borough Council, National Children’s Bureau NI, Pure Running, McComb’s Coach Tours, Northern Ireland Childminding Association (NICMA), Footprints Women’s Centre, Gaelectric, Jump, Jiggle and Jive, Ulster Rugby Supporters Club, Enisca, Bangor Sure Start, Youthnet, Scouting Ireland, Ferguson Environmental, Molly D Marketing, Shannon Chamber of Commerce, Shannon Chamber Skillnet, SkyCourt Shopping Centre, Cregg Recruitment, Care About You, Women’s Support Network, O’Kanes Funeral Directors and Stepping Stones NI.

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Describe your creative process.

Dealing with client communications:
In his career to date, Conor Diver has been the main point of communication with clients – in scoping projects, in project discussion, in ongoing implementation, and at critical path points in project delivery. Conor has an easy communication style, is capable of absorbing client briefs and, with a calm assurance matched by creative ability, is capable of seamlessly delivering exceptional output. Conor is at ease in all levels of client interaction and discussion that affect the design, production or financial areas of a project.

Managing client accounts:
CDD allocates a specific project number to each project in hand. This number facilitates the management of all aspects of project delivery and is used as a reference for design costings, controlling budget spend, for gaining specifications requests from 3rd party suppliers and for invoicing purposes. Each invoice includes a clear detailed breakdown on how the budget is managed and spent. This system has been used effectively and repeatedly with all clients to date and has earned Conor Diver praise for the speedy extraction of specific topics and pertinent information for discussion in project undertakings. Every version of a project update is also numbered to ensure that only current versions are being worked on post any set of corrections.

This system has enabled CDD to deliver, over the past 22 years, projects of small, medium and large scale for the following clients (list is not exhaustive): Bryson Charitable Group, Lisburn & Castlereagh City Council, Education Authority Island Arts Centre Community Foundation for Northern Ireland, Playboard Northern Ireland, Strategic Investment Board, Department of Justice (DOJ), Northern Ireland Commissioner for Children and Young People (NICCY), Mid & East Antrim Borough Council, National Children’s Bureau NI, Pure Running, McComb’s Coach Tours, Northern Ireland Childminding Association (NICMA), Footprints Women’s Centre, Gaelectric, Jump, Jiggle and Jive, Ulster Rugby Supporters Club, Enisca, Bangor Sure Start, Youthnet, Scouting Ireland, Ferguson Environmental, Molly D Marketing, Shannon Chamber of Commerce, Shannon Chamber Skillnet, SkyCourt Shopping Centre, Cregg Recruitment, Care About You, Women’s Support Network, O’Kanes Funeral Directors and Stepping Stones NI.

Delivering projects and campaigns on budget and on time:
Conor Diver is well practiced in providing quotations and estimates, and agreeing costs and a cost structure before commencing any project. Working to a budget and timeline project management schedule and keeping his clients constantly updated on progress has enabled Conor Diver meet all project schedules, in his capacity as director of Conor Diver Design.

Once a design brief is agreed with a client, Conor Diver Design issues a timeline to the client, highlighting critical key dates from initial meeting to completion of the project. These deadlines must be adhered to, otherwise final delivery cannot be guaranteed. If there is any variation in dates, both parties are informed and updated to suit. 3rd party suppliers (such as lithographic printers) are also informed of the timeline, their interaction points and required delivery deadlines, as they play a critical role in the production process. They advise and keep CDD informed on turnaround time for each publication or piece of work in hand. A minimum of 3 suppliers are asked to tender for the 3rd party element of each project, thus ensuring good value for money.
If the specification for 3rd party supplies changes throughout the duration of the job (for instance an addition of more pages in a report), both parties are informed, updated and agreed before sign off.

Project Management Arrangements:
Conor Diver will act as Key Account Manager and Senior Graphic Designer for clients projects. He can be directly contacted at any time by clients.

Conor’s project management experience includes high-level capability in the following areas:
• In-depth knowledge of Graphic Design and Visual Communication.
• Creativity - able to deliver outstanding, original and creative concepts.
• Project management - ability to administer multiple projects and liaise with all links in the supply chain involving frequent client/design agency discussion and communication,
• A thorough and comprehensive understanding of the production process.
• Ability to manage and smoothly operate and run a design studio.
• Supply regular and accurate information to accounts department for invoicing.

Be it meeting a client for the first time, seeking to create an innovative and exceptional design or liaising with and collecting the completed document at a printers at midnight and delivering it to a remote location, Conor Diver Design works to the premise that all areas of the design and production process, and all levels of client interaction are important. Complacency is not part of his psyche; perfection is the norm.

Conor has project managed thousands of large, medium and small-sized jobs – all delivered with experience, dedication and enthusiasm.
Conor’s Key Account Manager’s Role will include:

• Production of detailed specifications for printing and related works in order to
allow quotes to be sought.
• Researching clients needs and services
• Meeting clients for briefings and presenting proposals to clients for approval
• Implementing the best design solutions for the client
• Ensuring that projects are completed on time and within budget.
• Meeting clients to discuss strategy and report on progress
• Responding to clients requests as they arise
• Keeping records and handling invoices.

Final artwork files:
Once a piece of marketing collateral or publication has been signed off for print by the client, with all final corrections complete, Conor Diver Design will prepare a print-ready Folder that can be downloaded or emailed. The artwork will be thoroughly checked for spelling, that all associated files processed (JPEGs, Illustrator EPS, PDFs, TIFFs etc...) and that fonts are set up correctly for proofing and final plating on the printing press. The software employed by Conor Diver Design will flag up any errors before creating the folder, and the successful printer will also run a final pre-press programme, just in case there may be any technical problems. This ensures the signed off industry standard artwork will run smoothly from leaving Conor Diver Design to supplying printer and final delivery to the client. The majority of artwork is now supplied as a PDF and emailed directly to a printer. A written specification is used to appoint a printer and will accompany all signed off artwork. This will contain details of document size, quantities, paper stock and weight, proofing requirements, delivery deadlines and delivery address. We will adhere to all clients’ written specification requests.

Electronic Version:
After each project has been signed off for print (if required), an electronic version will be supplied to the client’s Intranet site. An industry standard PDF (Portable Document Format) file will be created to capture all the elements of a printed document as an electronic image that can be viewed, navigated, printed, or forwarded to someone else. PDF files will be created using Adobe Acrobat. To view and use the files, clients need a free Acrobat Reader, which can be easily downloaded. Once downloaded, the reader will start automatically whenever clients want to look at a PDF file. For speedy transmission, the size of the PDF file can be minimised by the software package it was created on. Other formats can be supplied upon request. All web content accessibility regulations and guidelines will be adhered to.

Other third party service providers:
Conor Diver Design also works with and manages third party providers including photographers, exhibition design and build, copywriters and Illustrators. Conor Diver keeps in close and regular contact with the supplier base during all contracts and liaises regularly with them via email or phone on matters that affect a project he is working on with any set of suppliers ensuring that each deliverable comes in on time in accordance with the project milestones. Open lines of communication are maintained at all junctures – from initial meetings through to job delivery - to ensure the process will run smoothly from start to finish.

Related Services
Conor Diver Design will ensure best value for money by requesting a minimum of three quotations. Proposals will provide a detailed breakdown of all costings. Where there are less than three service providers for quotations, the client will be informed. Conor Diver Design understands and respects its panel of suppliers and chooses those most suited to specific jobs, based on their specialisation. All sub-contractors to Conor Diver Design, in turn, strive to deliver a quality and guaranteed service.

Additional areas of expertise covered by Conor Diver Design, which may be drawn upon in this instance:

Distribution of printed publications/documents:
Conor Diver Design ensures that part of each printing specification includes a section on delivery and distribution of documents. The printer will be informed on location delivery, packing and labelling under instruction from the client. Sensitive materials will always be boxed for security reasons. We have a good relationship with all third party providers and are confident we can rely on projects being successfully completed.

Sourcing photography:
Either online through Tourism NI photographic website:
www.medialibrary.tourismni.com/asset-bank/action/viewHome or

Commissioning photography:
From suppliers Donal McCann photography, Sync Imaging (Nick Patterson), Michael McKinley, Conor Diver.

Arranging alternative formats including language translations:
CDD has previously used the skills of FLEX – The Foreign Languages for EXport service that specialises in over 50 languages. Other suppliers which can be called upon include Queen’s University Translation Service.
Braille and Large print can be sourced through local printers who have developed a business relationship with their suppliers over the past 3 years.

Arranging editorial:
CDD works regularly with Dympna O’Callaghan, Director at Molly D Marketing who has worked on a number of projects for Tipperary County Council and Clare County Council.

What information do you need from a client before you can start work?

Each project undertaken by Conor Diver commences with a thorough understanding of client needs, objectives and methodologies. These inform his design process. Conor has repeatedly and successfully demonstrated to his many clients the role and importance of creative graphic design plays in relaying key messages and communicating with different audiences.

In undertaking any assignment for a client, Conor Diver, as a Senior Graphic Designer and Key Project Manager, will address the following tasks:
• Find out about the project requirements (taking a ‘brief’)
• Estimate the time the project will require, and providing a cost quotation
• Develop design concepts that fit the client’s needs - working with clients on copy preparation/editing, photographic requirements.
• Present options for design treatments – liaising continuously with the client interpersonally
and electronically.
• Create final designs, working to a deadline and budget
• Amend designs according to the clients’ final comments
• Proof read and prepare designs to be sent to print.

What do you love most about your job?

I love the creative process and working in harmony with a client’s team on producing high quality design and print solutions.

What inspired you to start your own business?

I love creativity and the experience provided through previous employers. I was made redundant August 2010 and decided to set up my own design practice a few weeks later.

Why should our clients choose you?

The Benefits Conor Diver Design can offer to clients include:
• Good value for money – optimal creative output at minimal cost
• An excellent design and artwork rate
• Creative, keen and enthusiastic graphic designer with 22 years’ experience as a team player
• Projects delivered on time and within budget
• An ability to control small, medium and large scale projects
• Ability to advise on paper stock – particularly environmentally friendly issues
• Confident linkages with 3rd party suppliers, chosen to complement the respective design deliverable. Conor Diver has developed excellent and streamlined working relationships with 3rd party suppliers.
• The ability to work directly with clients
• Imaginative photography – Conor Diver is a keen photographer and can be commissioned directly by clients.
• An affable personality that is respective and responsive to clients’ and teams’ diverse needs
• Sensitivity to corporate issues
• An understanding and appreciation of confidentiality clauses
• Boundless energy
• A passion for perfection and surpassing clients’ expectations
• The ability to handle individual and team design projects

As a member of the Chartered Society of Designers (MCSD), Conor Diver has:
• Creative flair
• A strong visual sense
• Originality
• Strong computer skills
• Confidence to present and explain ideas to clients and suppliers
• The ability to grasp client needs and consider practical solutions
• The ability to pay attention to detail
• The ability to balance work on several projects at a time
• Good teamworking skills
• Flexibility
• An awareness of the competitive business environment in which they work

Conor Diver Design is currently Official suppliers of Graphic Design Services to Northern Ireland Civil Service Departments and Northern Ireland Assembly Commission. Design Consultants Framework Supplier to Lisburn & Castlereagh City Council.

Previous positions held within the design industry include Designer, Senior Graphic Designer and Studio Manager. This skill-building background has equipped Conor with the experience, knowledge, commitment and organisation to supply clients with a high-quality and affordable graphic design, artwork and print management service.

A keen photographer, Conor is often commissioned directly by clients to advise on and resolve creative image requirements. Conor has been highly commended in two photographic competitions, hence, he is often contracted by clients to undertake photography personally to complement his design deliverables.

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Graphic Design FAQs

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Having fantastic visual design can really change how your audience (or customers) view you. In fact, great graphic design goes way past just making things look good. As well as a strong visual impression, brilliant graphic design enables you to amplify your efforts and get your message across in a way that will make people take notice.

Making the correct first impression is vital. With great design principles, you can create an image of your company that stays in the mind of your audiences. Add to this a consistency across all of your materials, and you will quickly be able to build trust in your brand. As well as communicating with your audience visually, you’ll be able to convey your values. Things like having a well-defined logo can be the first step towards perfect brand recognition.

It is well known that we are very visual creatures. Having the right content, designed in the right way, can really encourage your audience to learn more about your business. Being able to express ideas visually can also help to break down complex content that can be difficult to get across with words alone. This combination of benefits allows you to build a great relationship with your audience over time. This can transform into growth for your brand or increased revenue (depending on your goals).

When it comes to choosing your graphic designer, make sure you are clear as possible about what you expect from them. It’s best to write a detailed brief with background, details and timelines on your project. Giving them the relevant background information will attract the best talent possible for your brief.

Make sure to share details about your company, what you wish to achieve and any qualifications you think are necessary for the role. Explain any deadlines and things they may have to work around to make sure their understanding of the job is as comprehensive as possible.

It can also help if you understand a little bit about design yourself. Without going into too much detail, you can research what skills you would need for a particular job. After getting your head around some fundamental concepts, you can ask your candidate some questions to see how they respond.

This could be about past work they’ve done, or it could be about something you are wishing to create from scratch. This will give you a good idea of how they come up with solutions. You may even assign a trial project to complete – as long as this trial is paid for.

Talking to your potential designer on the phone is also useful. This way you can get a great understanding of how you will communicate together and whether you see eye to eye. Be sure to ask your candidate what they will need from you as well. This will help your project to go smoothly and result in the best possible outcome.

The different kinds of graphic design and their complexity will greatly affect how much you can expect to pay. Graphic designers create a huge array of content – from posters and flyers to websites and logos. Some of these graphics are used for film or TV, while others find placement within ads. Graphic designers mix both skill and creativity, while also being able to communicate with clients in an effective manner.

In a word, yes! Graphic design can be carried out remotely, so as long as you're able to discuss the brief with your expert over the phone or via video chat, then you're good to go.

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