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W Financial

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‘20 Certificate of Excellence, 2020

About

Our ongoing mission is to be the most professional, and helpful mortgage and protection providers in London. We approach each of our clients with fresh eyes and develop custom-made strategies that are catered to their specific needs. Our deep industry knowledge is the key to helping solve property funding requirements big and small.

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4.5/5

3 customer reviews

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26 November 2019

Jon has been absolutely AMAZING! We bought our first property and we knew nothing. Jon helped us through the whole process and has been extremely precise and professional. Buying a property can be extremely stressful but Jon gave us all the necessary support and promptly advised us on the best moves to make. He has been fantastic and we highly recommend him!!!!! More...

Reviewed on Google Maps

9 July 2019

Great service from Jon - made the process of getting a mortgage relatively painless!

Reviewed on Google Maps

30 May 2018

W Financial has been absolutely fantastic from the start to the end. Buying your 1st property is never easy but Jon has been amazing throughout the process. He made me believe in it and always given me support when I thought it was going to be mission impossible. My 1st mortgage didn't go through for a matter of documents but Jon took the time to sit with me and when through all other providers and got me a better deal! I couldn't have done it without his help and motivation! I would Highly recommend! More...

Reviewed on Google Maps

Q&As

I love taking a complex scenario from someone who has been told it can't happen somewhere else, it making it happen.

To not follow a rigid sales process and to genuinely help people. Also the freedom is a perk!

We are a owner operated business, we look after our clients personally and give you the service you expect.

Being self employed we are experts at helping people with similar circumstances to us.

Services

INTRODUCTION TO MORTGAGES
Mortgages are loans which are intended to help buyers purchase residential and commercial property. When an individual takes out a loan, the lender charges interest: the same is true of a mortgage.

A mortgage is a ‘secured’ loan, which means that the loan is secured against the value of the property being purchased until the mortgage is paid off. Sources of residential mortgages include high street banks, building societies and other types of less well known financial institutions.

BASIC CONDITIONS
Mortgage providers follow a set of rules and procedures when deciding whether or not they will agree to provide a mortgage to purchase a residential property. Although different lenders apply different lending criteria, the amount a potential buyer can expect to borrow of a property’s purchase price is determined solely by the mortgage provider’s requirements.

Here are some of the factors lenders take into account when making their decision:

AFFORDABILITY
The mortgage provider will want to be certain that the borrower can afford to service the loan — i.e. to make the monthly repayments as and when they fall due. To help them make that decision, the lender will want to see the borrower’s personal financial incomings and outgoings. Any rent the borrower may be paying will be discounted, but the lender will factor in the potential cost of the monthly mortgage repayment.

DEPOSIT
The amount the borrower can contribute towards the cost of buying a property — the ‘deposit’ — is a major consideration. Because most mortgage loans are secured on the value of the property, mortgage providers prefer borrowers who can provide large deposits: the smaller the loan, the lower the lenders’ risk. And the larger the deposit, the lower the borrower’s monthly repayments will be, which reduces his or her outgoings and improves the affordability criteria from the lender’s point of view. In the current financial climate, most lenders expect borrowers to deposit at least 5% of the property’s purchase price.

VALUE
Mortgage providers lend against the value of the property, not the agreed purchase price. To avoid lending more than is absolutely necessary (and therefore increasing their financial risk) most mortgage providers will insist on having the property in question valued by a qualified surveyor.

PROPERTY TYPE
Some lenders will not consider mortgaging certain types of properties. Leasehold properties, properties below a certain price, property being purchased through an assisted purchase scheme or under a Right to Buy scheme, or where property is being purchased ‘off plan’, may not be acceptable to the mortgage provider.

TIME FRAME
Mortgage providers generally have a maximum number of years over which they lend and will set a date when the mortgage must be repaid in full.

INTRODUCTION TO PROTECTION
It is quite natural for most people to want to make sure their families (and themselves) are going to be financially secure in the event of loss of income, illness or worse.

But with the usual pulls and pushes of daily life, it is all too easy to forget to deal with these considerations.

“I’ll sort it out soon - maybe next week” is a common response.

This is quite an understandable reaction because of the wide variety of different kinds of protection policies available which can appear bewildering and confusing.

Questions such as “what type of cover should I have for myself and my family?” or “what is the correct level of cover?” need the experienced, professional eye of a Financial Adviser to help you understand this complex and wide-ranging subject, and to guide you towards making the right decisions based on your own circumstances.

Financial Protection can include a very broad spectrum, and you might wish to consider protection cover for:

Your home and its contents
Yourself
Your partner or spouse
Your family
Your income, or the income of other family members
Your health and the health of your family
There are so many different products and providers, and not all of them may be suitable for you and your family.

Our role is to guide you through the options available, identifying the most appropriate mix of protection cover for you and your loved ones.

GENERAL INSURANCE
This is an area of financial planning that is often overlooked. Traditionally, we have our buildings and contents insurance with our mortgage lenders, which may be uncompetitive in a very competitive marketplace. It may also be the case that a property may be underinsured, due to decoration, extension or the increase in house prices.

In addition to home insurance, we can also provide access to cover for accident, sickness and unemployment.

General insurance is important for your peace of mind. It enables you to minimise the effects of unexpected and often unwelcome future events, and helps you to organise your personal and business life with greater confidence.