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The New Ethical – Ethical, Effective SEO

E11, London

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About

Looking for ethical SEO?

Concerned your website isn’t getting enough traffic, but worried about a penalty from Google?

Want great results but tried other SEO agencies and found their techniques spammy, “black hat” or misleading?

The New Ethical is just that – ethical, effective search engine optimisation and paid search.

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5/5

1 customer review

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23 March 2023

Paid Search (PPC) Specialists

Drew is very knowledgable and helpful. Its a pleasure to be on the same team and I look forward to a long and fruitful relationship

The New Ethical – Ethical, Effective SEO
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Reply from The New Ethical – Ethical, Effective SEO

Thank you so much Wayne, it’s been a pleasure creating your Google ad campaign and landing page!

Q&As

I love understanding why and how people search on Google. Whether it's a charity (what do we search when we want to make a donation?) or a financial services company (what keywords do we use when we want our money to grow?) each SEO project is a fascinating deep dive into user behaviour.

I headed up digital marketing teams at London agencies, but I wanted to strike out on my own. As a freelance SEO consultant I can be agile in big organisations (like Deloitte) and highly effective to quickly expanding companies (like Fullgreen.com).

You get London agency expertise without the agency price tag. I'm a trusted pair of SEO hands, with 20 years in digital marketing.

Yes, almost all my work is online/remote and has been for over a decade. However, I love a face to face catch up with my clients when they're in London. And I always deliver reports with a video call, to chat through my findings and answer questions.

Services

Keyword research and analysis
SEO Audits
On-Page SEO
Link building & content marketing
Usability optimisation

Paid Search Audits
PPC Optimisation
Google Grant
PPC training & workshops

1-2-1 SEO training
Group workshops
Face to face or virtually

An Audit is an investigation that looks at every part of your website, its rankings, and your competitor websites and rankings, to clearly answer the most important questions, and ultimately to help define a strategy.

The Audit assesses your website’s copy, meta data, code, internal links and the inbound links from other websites.

It will use software (such as a crawler to look for technical errors), but software alone can’t give the full picture. Software can’t decide if your website copy is “good” or not, for example.