The Creative Lab
W1F, London
W1F, London
We are an independent branding and communications agency, revitalising brands for an always-on world.
Led by a small team of creative, marketing and business experts, our passion is activating the growth potential of your business.
Whether you need full-service revitalistion or standalone capability, we can provide strategic planning and branding through to campaign development and delivery across multiple touchpoints.
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What makes a great website?
Every great website does 3 things brilliantly...
1. Delivers the user an immaculate brand experience that integrates seamlessly with every other brand touchpoint
2. Makes the user's journey around the site intuitive and delightful via user-centric UX and UI
3. Is always focused towards the main thing it wants the user to do when they're on the site - share, meet, learn, buy, sell...
What questions might you ask a client when starting a new project?
The 3 BIG questions are...
1. What is your ambition for this project, what does success look like to you?
2. When do you need it?
3. How much do you want to spend?
Describe your creative process.
FIRST we identify the opportunities and barriers that exist in our client's brand, audiences and existing output to help unlock their greatest value.
THEN we apply our strategic rigour to recommend the brand and communications tasks to be prioritised that will activate growth.
FINALLY we implement our creative development through 3 simple phases of work...
1. Explore: Interrogating the art of the possible
2. Evolve: Developing the best ideas
3. Execute: Crafting the activation assets
What information do you need from a client before you can start work?
The 3 BIG questions are...
1. What is your ambition for this project, what does success look like to you?
2. When do you need it?
3. How much do you want to spend?
What do you love most about your job?
Working collaboratively to deliver distinctive, insightful creative marketing solutions that grows our clients business.
What inspired you to start your own business?
Having worked for many years within the big network agencies, small independents and on the client side, we realised there was a better way to deliver revitalised, creative marketing solutions that activates the growth potential of client business. The Creative Lab is that way.
Why should our clients choose you?
We'll grow their business.
We understand that revitalisation of a brand and its output keeps it relevant, distinctive and optimised. To achieve this, we fuse our strategic knowhow with creative firepower via an agile way of working, ensuring our clients get the most commercially effective response to every brief .
Can you provide your services online or remotely? If so, please add details.
Yes.
As a tech forward business, we are able to work with our clients from any location they choose. Plus, we collaborate creatively in The Lab. A digital workspace hosting inspiration, strategy, concepts and feedback, The Lab is the client's campaign development HQ from brief to launch. Because when we network minds, exceptional things happen.
Check out our website thec-lab.co.uk for more information on The Lab.
Branding and Design
Armed with a deep understanding of your brand DNA and brand purpose, we create branding and design concepts that deliver brand revitalisation, creative transformation and activate business growth.
Digital Design
We always ensure that the power at the heart of your brand is carefully translated into an engaging and behaviour changing UX and UI, whether that’s on your website, app, e-commerce platform or interactive screens.
Brand Stretegy
Our techniques and processes deliver complete clarity of vision and identify where the opportunities exist to unlock the greatest value in your brand.
Advertising
By understanding the power of the emotional over the rational, we create innovative advertising that inspires true behavioural change and momentum that transforms the fortunes and drives the growth of brands.
Content
The power of branded content to truly move us is often overlooked in favour of delivering simple product information. We believe in the art of brilliant story telling across formats and platforms to create meaningful, desired action.
Packaging Design
We view every branded surface as an opportunity to win with consumers and packaging is often a shopper’s first and most immediate brand interaction.
With our broad category experience, we’re able to create distinctive, commercially successful packaging design and develop innovative, sustainable formats.
Comms Planning
We help brands create a positive consumer experience by understanding the real life journey that real people go on – from discovery to purchase to advocacy... and how to exploit the opportunities which exist at each stage.
Brand Experience
Truly successful brands are able to immerse and surround consumers in a way that feels like a completely natural, seamless, multi-dimensional expression of the brand benefits. Our team has this deep knowledge and multi award-winning experience in abundance.
