I’m a small business marketing consultant, trainer and mentor.
Having spent 25 years working within and for SMEs, I know that small business marketing is a skill in its own right.
Often, smaller businesses have relatively junior marketing teams who work directly for the founder or MD, or the founder is doing all the marketing themselves.
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What do you love most about your job?
I love helping smaller businesses to grow and thrive - it's what I do best.
Over the last 25 years I've supported hundreds of SMEs to grow through marketing.
I also love supporting junior marketers to earn their marketing stripes and grow their skills through mentoring - it's a true passion of mine, which is why I set up The SME Marketing Academy.
What inspired you to start your own business?
I'd worked for businesses of all sizes - from corporates to start ups.
I'd grown the GHD Hair brand from £50m to be worth £300m and was ready to share my skills more widely.
I like variety rather than working within just one organisation. And working with many different businesses means I'm continually learning and sharing those learnings with my clients.
Why should our clients choose you?
If you're looking for practical, pragmatic and effective support then that's me.
In marketing there are a lot of non qualified 'gurus' who promise the earth and don't deliver.
I know what it's like to spend your own money on marketing - having founded two businesses myself - and I won't recommend anything that I wouldn't be prepared to do myself.
Plus I'm flexible - you can buy an hour of my time as a one off or book me for several months or a larger project. We'll work together to find that sweet spot of what you need and what you can afford.
I don't yet have any reviews on here because I'm quite new to the 'Bark' platform, but I have around 60 recommendations on my LinkedIn profile.
Can you provide your services online or remotely? If so, please add details.
I work with most of my clients remotely - meeting via Zoom.
I will travel to in person meetings where it's necessary, but it's much more cost effective for you to use me as a remote resource.
What changes have you made to keep your customers safe from Covid-19?
Most of my work is remote - so this pretty much covers it!
Marketing Consultancy
Over the last 25 years I’ve used my unique experience and focused marketing methodology to support and grow all kinds of brands in different categories – from beauty to finance, property to FMCG, professional services to tech companies.
I provide marketing consultancy to a limited number of clients each month.
If you’d like support with your marketing strategy and implementation, let’s discuss how I might be able to help.
The first step is a 30 minute call for us to discuss what you’re looking for and whether I’m the right fit for you.
Marketing Mentoring
MARKETING MENTORING THAT DELIVERS RESULTS
Your marketing mentoring programme consists of 4 hours 1-2-1 with me – Sarah Lambley FCIM CMktr.
You can choose how we break these hours down.
For instance – one hour per week, two half hours per week or two hours every other week.
We’ll discuss during session one what is going to work best based on your skills gaps and the status of your marketing strategy and plans.
Before session one, I’ll send you an online questionnaire to help me to get to know you better.
The questionnaire will cover where you are today, where you want to get to, and some other critical information I’ll need to set you on the right path.
Marketing Training
The SME Marketing Academy provides affordable, on-going support with all aspects of marketing for Small and Medium Sized Businesses.
THE SME ACADEMY IS FOR YOU IF:
You work in marketing and have less than 5 years’ experience
You work in marketing and have no formal training
You’re the sole marketer in your organisation
You’re a business founder who hasn’t yet hired any marketers in-house
You’re a sole trader who wants to learn how to market your business for growth