Jon Burkhart, TBC Global
Greater London
Greater London
I help brand leaders tell more energising stories that spark growth for their clients. If you’re sick of dishwater dull content, then try my Dynamic Difference™ framework. It will help kickstart your brand’s community of diehard fans. I wrote the first ever book on the topic of real-time content marketing strategy, coining one of 2017's words of the year -- 'newsjacking' which is helping your brand stand-out by hijacking the news in real-time.
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What do you love most about your job?
I love helping companies with their tone of voice. This leads to them being able to tell more energising stories that spark growth for their clients. If you’re sick of dishwater dull content, then try my Dynamic Difference™ framework. I also love helping leaders be better at communicating. Training folk to be better presenters is a byproduct of delivering amazing content whether it's as a copywriter or speaker.
What inspired you to start your own business?
Once my book went to publisher in 2012, I knew that I was destined to pop in and out of companies for the rest of my career. Writing my Newsjacking book launched my career of helping brands and leaders find their Dynamic Difference™ in 26 countries over the last 11 years.
Why should our clients choose you?
Bark clients should choose me because they need something unique that will help them stand out and grow their business. Also, if they need a burst of energy, I'm their guy as well. Sometimes, it's as much about what I write and say as it is about the way I make people feel to bastardise a famous quote from Maya Angelou.
Can you provide your services online or remotely? If so, please add details.
For my writing and strategy work, many clients prefer to meet me in person and then work remotely after that. They claim that it's because of my energy and positivity.
What changes have you made to keep your customers safe from Covid-19?
I went to Zoom quickly and haven't looked back. I still perform and present writing/strategy online but of course, now that the world's going back to LIVE, that's great for me too.
Motivational Speaking
✅ I’ve played the role of 'motivational speaker' (keynote speaker often) on a variety of topics involving creativity, curiosity, innovation, strategy, leadership, company culture, etc.
I've done this for folk at many three-letter companies -- BMW, BBC, MTV, GSK. Also, long names: Siemens Healthineers? Crazy-sounding names: Accenture, Deloitte, Uber, Google. Founder names: Adidas, Sainsbury’s, Cartier. City names: Bristol City FC ⚽️, Bath Rugby
🌍 I’ve spoken in 26 countries. Am I the 1st to speak at the world's largest technology & marketing fest SXSW 13 times in 12 years? Maybe. I’ve been on their Advisory Board for ages. Other top gigs: Content Marketing World, MarketingProfs B2B, AdWeek, DMEXCO, Digital Summit.
Copywriting
I've been knee-deep in concepts and copywriting since 1995 and only took a break to write the Newsjacking book. I've created tone-of-voice guides for start-ups and brands. I've launched the UK's first national chain of trampoline parks, creating mascots, animated films, web copy and blog posts. I've worked for sports teams, sport sponsors & esports brands. I've uncovered the "hidden magic" related to 100s of destinations for hotel brands. I've created a travel brand dedicated to helping Yanks & Brits re-invent the 'road trip." I've delved deep into the world of B2B in every sector imaginable. In 28 years, there's probably very few sectors I haven't covered. I've even launched a dating app even though I've never been there as I was married before that world began...
Socia Media And Content Strategy
Customers flock to a brand one moment and desert it the next. It's hard to get your content right when all is in flux. Unless you're Apple, Go Pro, LEGO, etc, it's even harder to become an indispensable part of a customer's life. I help you stand out with your social media marketing, content strategy and content creation. In a sentence, I help brands be more flexible with their content and more rigid with their strategy.
