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Inform Accounting profile image

Inform Accounting

Informed accountancy for the informed business! We are Platinum Xero accountants, based in Sutton Coldfield - helping our clients make smarter financial decisions across the Midlands & UK. When you need more from your accountant... Too many businesses lack the financial insight they need to make informed business decisions. But with today’s cloud accounting software, you can get real-time financial information at your fingertips. So if you want more from your technology and more from your accountant, turn to us. Drive profit and growth. We’ll help you avoid the many pitfalls involved with growing a business and ensure you increase your profit as you scale. Get your time back. We will automate many of your finance processes - so you can get precious time back to focus on what really matters in your business. Control your cash flow. Cash is the lifeblood of your business. We’ll show you best practices for managing cash flow, cash collection and raising finance. A tailored accountancy package, built around your business needs, gives you the best possible fit. But just like Savile Row suits, even the most bespoke solutions tend to use the same raw materials. The point? Quite simply, you choose what you want us to do for you, whether this is just a self assessment or a fully outsourced finance department. For more information on the services we offer please look at our website or get in touch today.

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What kind of accounting services do you provide?

We cover a wide range of accounting services from basic compliance including, managing your VAT returns, statutory accounts, confirmation statements, corporation and self assessment tax returns, as well as get you started with the Xero software.

If you are looking for a more managed service we can provide ongoing management accounts with quarterly reviews, as well as run extra processes for you, such as payroll, auto-enrolment, bookkeeping - with plenty of Xero training.

We can even provide a Virtual Chief Finance Officer (VCFO) to help you shape the growth of your business. Our highly experienced growth advisers will support you with strategic business planning, budgeting, cash flow forecasting, funding and exit strategy.

Why is it so important for businesses to hire a great accountant?

Many businesses get by with little financial rigour in place and some basic support from their accountant. But sooner or later they run into problems and aren't sure what to do. Nearly always the answers lie in the numbers, but they aren't in any fit state to work with.

Whatever your issues, you know that having a better grip on your finances would help you make smarter business decisions and allow you to feel more in control.

Yet, using a traditional accountant is not the solution. This outdated approach won’t give you the real picture. And with Xero, you can save on valuable time as you will already have all the data you need in the cloud.

So, why not move to a more proactive relationship? One where you share a single set of financial data with a business advisor, who'll help you improve your business performance - why not embrace the world of more informed accounting?

What do you love most about your job?

I enjoy helping small business owners achieve their goals whether these are financial or otherwise. We work with a range of companies in different industries and at different stages of their journey. I love the challenge of helping people to turn their businesses around and working to support them in their future growth.

What inspired you to start your own business?

Having worked as Financial Controller in large companies throughout my career, I wanted to share my expertise with smaller business owners. The Inform ethos is 'Why shouldn't small and medium sized businesses benefit from expert financial advice too?'

Why should our clients choose you?

If you are looking for a traditional accountant, it might be time for a change. We are industry leading experts in cloud accounting and are Platinum partners with Xero. All our packages are tailored to the needs of each individual client and our fees are fixed so we are completely transparent. Our dedicated and friendly team are keen to work with clients and provide an exceptional service.

We work with many industries and partner with a number of great applications to tailor services and increase efficiencies for clients. We are at the forefront of technology and are constantly working to find and recommend the best new apps on the market.

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