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Inform Accounting profile image
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Inform Accounting

Informed accountancy for the informed business! We are Platinum Xero accountants, based in Sutton Coldfield - helping our clients make smarter financial decisions across the Midlands & UK. When you need more from your accountant... Too many businesses lack the financial insight they need to make informed business decisions. But with today’s cloud accounting software, you can get real-time financial information at your fingertips. So if you want more from your technology and more from your accountant, turn to us. Drive profit and growth. We’ll help you avoid the many pitfalls involved with growing a business and ensure you increase your profit as you scale. Get your time back. We will automate many of your finance processes - so you can get precious time back to focus on what really matters in your business. Control your cash flow. Cash is the lifeblood of your business. We’ll show you best practices for managing cash flow, cash collection and raising finance. A tailored accountancy package, built around your business needs, gives you the best possible fit. But just like Savile Row suits, even the most bespoke solutions tend to use the same raw materials. The point? Quite simply, you choose what you want us to do for you, whether this is just a self assessment or a fully outsourced finance department. For more information on the services we offer please look at our website or get in touch today.

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What kind of accounting services do you provide?

We cover a wide range of accounting services from basic compliance including, managing your VAT returns, statutory accounts, confirmation statements, corporation and self assessment tax returns, as well as get you started with the Xero software.

If you are looking for a more managed service we can provide ongoing management accounts with quarterly reviews, as well as run extra processes for you, such as payroll, auto-enrolment, bookkeeping - with plenty of Xero training.

We can even provide a Virtual Chief Finance Officer (VCFO) to help you shape the growth of your business. Our highly experienced growth advisers will support you with strategic business planning, budgeting, cash flow forecasting, funding and exit strategy.

Why is it so important for businesses to hire a great accountant?

Many businesses get by with little financial rigour in place and some basic support from their accountant. But sooner or later they run into problems and aren't sure what to do. Nearly always the answers lie in the numbers, but they aren't in any fit state to work with.

Whatever your issues, you know that having a better grip on your finances would help you make smarter business decisions and allow you to feel more in control.

Yet, using a traditional accountant is not the solution. This outdated approach won’t give you the real picture. And with Xero, you can save on valuable time as you will already have all the data you need in the cloud.

So, why not move to a more proactive relationship? One where you share a single set of financial data with a business advisor, who'll help you improve your business performance - why not embrace the world of more informed accounting?

What do you love most about your job?

I enjoy helping small business owners achieve their goals whether these are financial or otherwise. We work with a range of companies in different industries and at different stages of their journey. I love the challenge of helping people to turn their businesses around and working to support them in their future growth.

What inspired you to start your own business?

Having worked as Financial Controller in large companies throughout my career, I wanted to share my expertise with smaller business owners. The Inform ethos is 'Why shouldn't small and medium sized businesses benefit from expert financial advice too?'

Why should our clients choose you?

If you are looking for a traditional accountant, it might be time for a change. We are industry leading experts in cloud accounting and are Platinum partners with Xero. All our packages are tailored to the needs of each individual client and our fees are fixed so we are completely transparent. Our dedicated and friendly team are keen to work with clients and provide an exceptional service.

We work with many industries and partner with a number of great applications to tailor services and increase efficiencies for clients. We are at the forefront of technology and are constantly working to find and recommend the best new apps on the market.

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Accounting FAQs

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Your expert Accountant will be able to advise you on the full range of services available and will be able to help you select the best financial services for your company. They will also be able to answer any questions you may have. Use Bark to get free quotes and find an accountant today.

The title 'Chartered Accountant' and the letters ACA or FCA, indicates that the person has undertaken a minimum of three years in-depth training, passed a series of examinations in financial management, auditing, business strategy and taxation as well as committing to continuing professional development.

As opposed to specialising in tax returns, a Chartered Accountant instead will focus on providing accurate records of all financial transactions for an individual or business. Consequently, this type of accountant is more likely to be found employed in a more commercial capacity.

Hiring the right Accountant for your business may take a bit of time. Who you choose to look after your accounts is vital, especially if you have plans to expand as you will need to look for someone who will get more involved in the financial side of things the bigger your company gets.

  • Research - Start with the company’s website and look at the accounting services they offer with an eye on what you might need in the future. If you choose an accountancy firm that doesn’t have the expertise to help you as your business expands, you will end up needing to finding another accountant.

  • Create a shortlist - Create a shortlist of three or four firms you
    think are a good fit and arrange face-to-face meetings with all of
    them. In addition to the fees, you need to find out about the
    services they provide, as well as their customer services.

  • Fees - Some Accountants charge by the hour while others operate on a fixed-fee basis. You need to be clear before selecting an Accountant for your business on how their fees are calculated.

  • Qualifications - It is important to ask questions about the
    qualifications and experience of the people who would be dealing with your accounts. You need to know that you could work with them, trust that they are on your side and are continually looking for ways of
    adding financial value to your company.

  • Accounting software - You will want to check that any systems you use are familiar to the accounting firm. Your current method of financial reporting may not be the most effective one for your business and they may recommend systems that can do it better.

  • Financial jargon - If you are not an expert on finance, your Accountant needs to understand this and be able to communicate with you in a clear and concise manner.

You can be confident that any of the Accountants listed on Bark will be a safe pair of hands for your finances.

Before you choose an Accountant, you could ask to see examples of their work, read testimonials and ask to see references of past work they have done.

The AAT (Association of Accounting Technicians) qualification is the minimum level of qualification required for most kinds of accountancy. To become a chartered accountant, you need to obtain higher level qualifications such as the ACA, ACCA or CIMA, which will allow you to become a chartered accountant.

You could also look at their profile page on Bark and view reviews from past customers as well as examples of work that they have completed. This might also help you get some ideas for the types of services you need.

Accountants offer a range of different services. These include:

  • Accounting - All accountancy firms produce financial records, track your revenues and expenses and provide consulting on your business's overall financial health.

  • Auditing - Many businesses require a periodic audit of their finances which may be a requirement of your investors or written into the bylaws of your incorporation.

  • Tax Filing and Planning - Many accounting firms can ensure your financial reporting practices are compliant with current regulations, determine your company's tax liability and make sure you meet filing requirements and deadlines.

  • Management Consulting - Many accounting firms offer business advisory services to help you with your business plan, evaluate your current operations, identify new opportunities, alert you to changes in the business or regulatory environment and offer practical advice to help your business be more efficient and successful.

  • Speciality Services - Some offer services such as business valuation which helps determine what your business is worth should you be considering a merger, acquisition or sale. Some firms can offer fraud and forensic accounting services.

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