Water Lily Pond
London, Greater London, Greater London
London, Greater London, Greater London
Water Lily Pond is a global brand communications startup founded in 2016, committed to helping other startups, growing SMEs and established companies find custom solutions to their unique challenges and stay ahead of the curve in the fast-changing business environment.
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What makes a great website?
-Great user experience and usability across devices.
-Clear and consistent branding and content.
-Aesthetically pleasing but simple user interface and page design across devices.
-Optimised performance and well-structured links, tags and SEO.
-Strong analytics across devices and external platforms.
What questions might you ask a client when starting a new project?
The most important questions are:
-What's the challenge that you want to find a solution for?
-What do you think the solution could be?
What information do you need from a client before you start work?
-What’s the name of your company/product/services and how does it work?
-What’s unique about your company/product/services?
-What’s the competition like?
-Who are your customers?
-What are your short-term and long-term objectives?
Describe your creative process.
We have a 6-step process that can be adapted to the unique challenges of our clients:
1. DISCUSS
Introduction & Initiation
2. DISCOVER
Learning & Planning
3. DESIGN
Onboarding & Kick-Off
4. DEVELOP
Review, Implementation & Tracking
5. DELIVER
Output, Payment & Hand-over
6. DIGEST
Support, Evaluation & Analytics
What inspired you to start your own business?
We felt there was a growing need amongst startups and small business for high-quality marketing communications solutions that are flexible and cost-efficient. We firmly believe in simple solutions customised to the unique challenges that these business have. And above all, we are committed to a human-focused, humble and friendly approach in doing business.
Why should our clients choose you?
Because you are at the centre of everything we do — we know you need custom solutions to your complex challenges, to help you adapt to the fast-changing business environment and stay ahead of the curve.
