Vividink Ltd
Hope, Derbyshire
Hope, Derbyshire
Vividink is a small team of pr and social media professionals that have been working in and around the live events, conference and exhibitions industry for over 15 years. This gives us great insight into the nuances of the industry, its media and what needs to be done to make campaigns work.
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What do you love most about your job?
Working on pr and social media for any event, be it conferences, live events or exhibitions is a real buzz. Whether we are tasked with building an online audience, driving media coverage or working with the press on site, every event presents a great opportunity to deliver value for our clients
What inspired you to start your own business?
The way most agencies work doesn't work for the clients, 10 years working client side and commissioning agencies gave me first hand experience of that fact. The reasons were two fold. Firstly most agencies are broad based and serve clients in numerous fields, this means they are generalists and often know less about the market, media and journalists than the clients, which begs the question as to why you should hire them in the first place. Secondly, agencies are structured to maximise their income not your results, there are tiers of account managers, execs and directors - all of these add cost and most are not creatives or producers of campaigns. We have a flat structure, the entire team is known and open to clients, each person has a suite of skills that can be deployed to suit the client.
Why should our clients choose you?
We understand the events industry inside out, we know the media, the key channels, the influencers and we know the snake oil salesmen too! Because we have a flat structure we are lean and leanness means efficiency which, in turn, means more of your budget is spent on the campaign rather than personnel. Being based in the north of England we also avoid the high cost of operating in London and the south another thing that makes us very effective.
But most of all you should use Vividink because we are very good at what we do, if you want to be seen, be heard and be understood it's worth giving us a call.
Public Relations
PR STRATEGY & PLANNING
Everyone loves to see their organisation being recognised in their target media channels, it builds brands, and reputations, but it doesn't happen on its own. It is usually the result of careful planning around a well thought out strategy that is designed to deliver against specific objectives.
Without a strategy based upon a plan, most pr is just activity and noise. You want effective results from your pr campaign, you want to see some demonstrable results and this is only possible if your campaign is planned and has specific objectives, and that's where we can help.
Your plan doesn't need to be elaborate, multipage or complex. The best plans are often short, simple and to the point with a straightforward outcome. We will work with you, using our knowledge, expertise and considerable experience, to deliver a coherent pr plan, embed our news generating process and execute an timely campaign.
PR CAMPAIGNS
Sometimes you may need to engage with an audience for a specific aim, perhaps a product launch, service launch, event or major announcement. Getting the right coverage in the target media, and having the media in attendance can make a significant contribution to the success of your event.
You'll want to entrust this critical task to a safe pair of hands, and this is where we come in. We have a highly experienced team that has been delivering pr services to the live events, conference and exhibition industry for over 15 years with both agency and client side experience.
To be successful, your campaign pr needs to speak to the audience of the target media channels. By specialising in the events industry, we have built strong relationships with the media, editors and journalists, may of whom we consider to be friends as well as colleagues in the industry.
PR CONSULTANCY
You may have all the resources in place, and personnel working hard to achieve the coverage you want but the results are just not happening for you. Sometimes it helps to have a fresh pair of eyes looking in from outside.
We offer a consultancy service that can range from strategy evaluation and planning, through tactical plans to delivery and assessing the effectiveness of your current activity, suggesting improvements and helping to embed them within the business culture.
You can use our consultancy service to plug into our extensive knowledge and experience as and when you need it. However you choose to use our services, we can build a consultancy programme that is tailored to suit your needs.
PAY BY RESULTS PR
This isn't something you see offered by pr agencies very often, but we are sufficiently confident about our ability to generate meaningful media coverage, in your target channels.
If you want to have a pr campaign that really delivers the results where you only pay for what you get, then this may be the service for you. Firstly, we will sit down with you, agree the objectives, the plan, accountabilities and then the value of the results based upon advertising equivalent value from the media channel rate card (yes know that no one pays rate card but it gives us both an independent starting point from which to start)
Once we have this in place, your campaign will begin and we will record and share all coverage achieved, measure this against the agreed value, and then invoice you for just the value of the coverage you receive.
Social Media
SOCIAL MEDIA STRATEGY & PLANNING
Social media is probably the single biggest thing to happen to comms in the past 20 years, its rapid adoption across personal and work life has been spectacular. It is now informing, advising and influencing decision making across all aspects of people's lives. And it has become an essential tool in the business communications armoury.
Your social media presence and output can have a huge effect upon the success of your comms objectives. It can shape how you engage with prospects, customers and key influencers. It places your messaging directly in front of your target audience through a media that they have chosen to adopt.
It is a highly effective tool in the comms portfolio for reputation management, both as a panned activity and in a real time. There has never been a better time to build your social media strategy and refine its objectives to provide you with real business benefits.
If you don’t know what’s being said about you online, how can you effectively manage your brand reputation and respond accordingly? And how can you ensure that your key messages are being heard by the people you most want to talk to?
SOCIAL MEDIA CAMPAIGNS
Social media is all about building a relationship with a target audience, it’s more than just pushing out news about your organisation and its successes.
Social media is an amazing tool that promotes engagement, dialogue, sharing of information and relationship building. To do this, we work on a campaign basis – either an ongoing campaign or one with a specific timeframe.
However, whichever campaign approach we take, they will all be based upon specific metrics that allow you to judge how successful we are. You may have a requirement for a 'bedload' campaign to run on an ongoing basis that keeps you front of mind with your audience, and this can then be supplemented by specific campaigns around defined targets.
All of this requires your audience to have been defined, and an acquisition programme having been completed, to ensure that all of the good work from the campaign is seen by the right people. We can work with you to profile and build your audience.
Content Marketing
CONTENT MARKETING STRATEGY & PLANNING
You can take your prospects from strangers to advocates by strategic use of content marketing. Content marketing has been around for a long time, but the internet has made it an incredibly effective marketing tool. It's a proven marketing technique that focuses upon creating, publishing, and distributing content for your target audience as they move from prospect to a promoter.
If you have knowledge that would help your prospects to arrive at the sales process better informed about you, your products and services, then a content marketing campaign can bring you a stream of new prospects.
Content that shares a little bit of your knowledge and knowhow with your target audience will help them become better informed and, ultimately, bring them closer to your organisation when the time is right for them to make a buying decision.
CONTENT MARKETING CAMPAIGNS
Content marketing is a campaign based activity, it uses your knowledge and information to create engaging content like ebooks, white papers, videos, checklists and blogs, and is wrapped in social media to distribute it out to your target audience.
Working with your team, we will profile your target audience, research and gather the raw materials, develop the content and execute the campaign. By it's nature, content marketing is a strategic exercise so it will take time to plan and execute, but the results will be worth the effort.
Whether you need a long term content marketing partner to run rolling or sequential campaigns, or if you have a specific campaign in mind, we would love to discus your ideas.
