As a fully integrated marketing services agency we provide a strategic approach to building famous brands. In each case you benefit from the application of The Brand Bucket methodology first developed for SAAB in 1985 and used every day since on over 4700 brands world wide.
The methodology has been applied to almost every sector and business size from funded pre start-up to listed corporates. A brand development programme would include the key foundation stones for success:
1. Defining your Value Proposition so you can tell your story consistently
2. Creating a ideal Psychographic Prospect Profile so you attract only the people who will buy from you.
3. A Customer Journey Audit - to ensure that your systems and processes are designed around the buyer
4. A one page business plan so that you are only working towards the right numbers
5. A Marketing Strategy designed as a process that can be scaled.
6. A Marketing Action plan which details what activities you will undertake to meet the requirements of your business plan
7. Campaign management including Creative development of new ideas, production and success monitoring and adjustment.
Only by investing in these steps can you ensure that your business development is a success and with over 12,000 case studies from Charity to FMCG, from Fintech to Neuroscience, from Automotive to Personal Development, from the high street to home based businesses, you will put in place the formula for marketing success.
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