Snap Marketing
Basingstoke, , Hampshire
snap-marketing is a unique and potent mix of creative & strategic marketing expertise that delivers effective communication solutions built on the solid foundation of joined-up marketing strategy and creative implementation that will help your business flourish. Well we believe its all about getting your foot in the door – hence our strap-line. If marketing is failing to deliver more sales (in volume or value) or more sales enquiries for you, then your marketing is not working however pretty it looks.
We know that anyone can create pretty stuff – web design, printed collateral – but it needs to work as well. The work you will commission from Snap will be pretty if it needs to be, but most of all it will be effective. It will be creative in the widest sense of the word, to draw attention to your brand proposition, always with the focus on getting your prospects to take action.
We also want to make a difference, and we believe that that’s all about trust. Our customers are experts in what they do – we are experts in marketing, website design, graphic design, branding. Our customers know this and trust us to we deliver. You can ask them if you want.
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Snap Marketing Location
F, Norden House, Innovation Centre, Basing View, Basingstoke RG21 4HG, UK
Snap Marketing Q&A
What makes a great website?
Here’s some pointers that might help you in this process.
Is your current website design mobile friendly?
Having a responsive website is absolutely non-negotiable today, especially if you are targeting the consumer market – read our blog article about Mobile Friendly Website Design.
Does your current site use flash?
Flash is outdated web technology and as its not supported by most handheld devices and this will alienate a big part of your target market.
How long does your site take to load?
If the site uses older code, it may be too slow for both your visitors and Google. Visitors now insist on quick page loads or they will bounce, and Google will actively penalise you in search results if your site is too slow to load.
Can you create and edit content yourself?
Or are you relying on an expensive web design agency who handle maintenance for you? Good content management systems are universally available now, and with no techie expertise you can keep your content up to date and relevant.
OK, the website design is tired, what next?
Trends in Website Design
There is a current trend, driven by mobile, for long scrolling pages, with hero sliders and parallax feature strips. While this type of web design works well for mobile, it can be tiresome on a PC. Be aware of your target market. Are they predominantly desktop users or mobile visitors? Your Google Analytics will tell you this split – if your audience is mobile oriented then consider a design that’s better for mobile. If not, specify the new design must cater for desktop users.
Content is King
The content on the website is as important as the design and build. Content needs to be engaging and informative – it provides value to your visitors and Google is expecting it. Also content needs to be updated regularly. Read our blog about the importance of content marketing
Think about what you want your visitors to do – and ask them to do it. Web content needs to convert, and needs to include clear ‘calls to action’. Simple online brochure websites have really had their day. Align your website design and content to your business goals and generate proper value from the investment.
Make site the website is properly optimised for the Search Engines – Google. Good, structured SEO will help the search engines find and index your website for keywords relevant to your business’ products and services.
Google Analytics is an essential tool for every website and is free. Its important to track the performance of your website relative to other marketing activity. You can track visitors, who they are where they come from, measure ROI from pay per click, track activity from social media marketing.
Google Webmaster Tools is also a really useful tool and provides you with extensive reports about your websites visibility online.
And lastly make sure that you capture emails of visitors, so you can engage with them in future, and to share all your new content, news, and blogs on relevant social media.
Read our blog and learn seven more ways to make a success our of your new website design
Describe your creative process.
Snap work in 4 stages
Stage 1 - Preliminary and Conceptual Ideas
Stage 2 - Development and Modifications
Stage 3 - Final Artwork & Changes
Stage 4 - Final Sign off - Print/backup process/Quality control
Client has sign off after each stage so they are involved from begining to end in the process
