Shields Marketing Consultancy
Southend-on-Sea
(1)
Southend-on-Sea
(1)
We are a marketing consultancy specialising in digital marketing, design, and strategy development.
We design and build websites, create graphics for materials such as brochures and videos or animation.
We offer training courses in social media, advertising campaigns, and strategy.
1 customer review
Karen Toggz Hatley
Jay has redesigned all my fliers, business card and vouchers and I cannot recommend him highly enough. Listens and implements everything you say. Fantastic work - thank you
Reviewed on Facebook
What makes a great website?
Clean clear design, don't make the user question anything, if they have to spend more than 3 seconds finding anything on the page, you may as well give up any hope of them ever finding it. Keep it simple, keep it clear and never try and be clever
What questions might you ask a client when starting a new project?
What is the scope of the project - e.g. how many pages does the site require, how much content is already created etc
What are their expectations on timelines
What level of interactivity
Brand design guidelines to ensure the website is in keeping with the brand values and look and feel
If the project is starting from scratch with no brand guidelines I would want to know what they want the brand to achieve, to represent, what other brands are aspirational for them.
Describe your creative process.
Take a deep dive into the industry within the which the client operates. Get to know the brand, the culture, the tone of voice, and the nature of the brand.
Develop a set of ideas via a mood board jumping off point then fine-tune the prefered design.
The design process will always involve the client as much or as little as they wish, with the opportunity to have discovery days and planning sessions throughout depending on the size and scope of the project.
What information do you need from a client before you can start work?
I will definitely need to know the brand identity if already established, the number of pages, the way in which they want to be perceived.
I will need to know who their target audience is and how they reach them, through which channels so we can optimise the design accordingly.
What do you love most about your job?
The challenge of working on a new project, getting to know a brand and understand how they work, then creating an approach with resonates with them.
What inspired you to start your own business?
I've always wanted to be my own boss, but I was reluctant to go out on my own. Covid19 forced my hand and I'm so glad it did, I am loving the process, the challenge and the freedom this work provides.
Why should our clients choose you?
I am extremely hard working, very capable, and have worked with brands as large as Microsoft, and as small as a Yoga teacher, I treat all projects the same and will deliver to their expectations every time, perhaps even a little over.
Digital Marketing Strategy
I will work with you to help define and develop your marketing plans and strategy for strong growth over the future months.
This can be done annually and broken down into quarters and even monthly where necessary.
This includes social media strategy as well as campaign and website traffic building.
Web Design and Build
I will work closely with you to design and build a website to your required specifications
Social Media Management
I will help to manage and grow your social media strategy and platform including:
Facebook
Instagram
LinkedIn
TikTok
Twitter
Marketing Coaching & Training
I offer a wide variety of coaching and training for different marketing skills and disciplines, including social media management and rapid growth strategies, customer persona generation, communication strategies, YouTube content strategy, and campaign management strategy.
