On Point Digital
Nottingham, Nottinghamshire
(2)
Nottingham, Nottinghamshire
(2)
We are a digital marketing agency offering a wide variety of services to small and mid-sized businesses. Our experienced team have helped to deliver great results across several key areas of the digital spectrum; search engine optimisation, social media marketing, content marketing, Pay Per Click and small business consulting.
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2 customer reviews
Richard Gorman
SEO, Social Media & Google Adwords Express Campaign.
We were given excellent support from the outset and told quite clearly how much money we would need to spend per month to launch our site.
We know the market is highly competitive and were told we simply couldn't run a £250 per month campaign as it would be a waste of time and money. What we found though was that even though our budget was a fair chunk of change we saw results in rankings, traffic and people were finding us using Maps and even Google business. We also found that our social media following (well we were told) was Organic, they hadn't run campaigns where people not associated with our key industry targets were following us. Results have come in from everything we have put together. Excellent SEO rankings, good Facebook reach and engagement and our PPC results have been very strong. We love that the CPC has reduced by about 65% for each campaign so that helps us with budgets.
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Richard Gorman
1. Website Development Project
We are very happy with the website design and development first and foremost.
Our social media profiles matched as well which ensures visitors know who we are, bearing in mind there is another company with a similar name.
We have worked with these guys for two years now and when we have to remove old or build new products, the work is scheduled and always delivered on time.
Very happy with Dean and the team, they know what they are doing.
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What makes a great website?
In a digital world first impressions count and an outstanding web design is the key to a website that meets the goals of the owner. Users enjoy visiting sites that look aesthetically appealing and are quite easy to navigate.
A website should not just catch the eye it’s role is to attract and keep the user, as well as communicate him your brand message and raise user awareness about product or service. On Point Digital aims getting you noticed in a digital world, using design ingenuity for creating brand personality that will have a long-lasting impact on all your visitors.
However, whilst the user interface needs to be vibrant and easy to navigate what is often overlooked is the technical foundation and the forward thinking SEO related logic that helps you in terms of Google rankings. As we are not just simply a web designer or developer we are thinking bigger picture. Create a sound technical base, a logical marriage in terms of domain name, meta information and content goes a long way behind the scenes to allowing your bright vibrant website to be visible to search engine visitors.
What questions might you ask a client when starting a new project?
Is your business new or already established? If established, how long has it been trading?
What is the purpose of the website?
Who is your target audience?
Please list some of your competitors’ sites
Please list some sites that you like
What special features do you think your website should include?
Do you have any “Definite No No’s!”
Do you have a particular budget in mind for this website? Also, what is the deadline?
What do you love most about your job?
Launching a website is something to behold, taking a concept from discussion to publishing live is a good feeling.
Then as we are a digital marketing agency seeing our website rank in the first 4-6 weeks and begin to establish online visibility is hugely important to us as a business. Whilst we "seed" the domain with SEO work prior to the site going live, seeing the initial rankings demonstrates that we have built the site from a technical standpoint that has appealed to Google algorithms.
What inspired you to start your own business?
My 2 fellow management team members and I have been involved in running small businesses. When my former company decided to focus on network marketing I decided to bring my colleagues on-board and acquire the customer base and keep the team together as oppose to toss them aside and ask them to find new jobs.
Why should our clients choose you?
1. We are a fully transparent agency, down to the fact that all our clients have a live reporting platform to see their performance 24x7. For us as a business there is nowhere to hide.
2. The 3 members of our management team are actually the Account Management team. In fact, when a customer joins us for a consulting project, its a management team member who works with the client.
3. We are a small but highly efficient business so customer relationship management is key. This has to work both ways, but please note we know what we are talking about in our area of expertise and we are NOT "Yes Men".
4. Because we are a smaller business, we can adapt to any change in circumstance be that in your business, our business or the digital spectrum.
5. We are On Point! We work with you, using the points above the build a long lasting relationship.
Search Engine Optimisation
SEO offers a visible and effective search presence which will lead to an improvement of your keywords ranking on Google, will help you increase traffic to your website and in time will help you increase sales. This is where investment plays its part.
If your SEO campaign is trending upwards over time you will see results. These result will negate the need for media buys such as PPC and or paid advertising. Therefore your initial investment helps drive down your cost of sale over time.
What is involved in our SEO Campaigns?
1. Technical Analysis
Understanding the current state of your online properties and making recommendations and fixes
2. Keyword & Competition Research
Understanding your business, identifying keywords and how your competitors are ranking well to enable us to compete
3. Link Building
Traditional and web 2.0 link building to place your website in the hands of visitors looking for your services via search terms
4. Social Media
Fully integrated within the overall scope of your SEO campaign; outreach to find new connections and engagement
5. Content Marketing
Content is king, getting insightful articles out to the masses discussing the latest news/trends in your business and industry
6. Google Adwords Express
Yes, we actually contribute part of your monthly billing back into your campaign to help generate enquiries
7. Live Reporting
No more spreadsheets, access to a 24x7 reporting platform bringing all your online profiles into one reporting system
Website Design & Development
In a digital world first impressions count and an outstanding web design is the key to a website that meets the goals of the owner. Users enjoy visiting sites that look aesthetically appealing and are quite easy to navigate.
A website should not just catch the eye it’s role is to attract and keep the user, as well as communicate him your brand message and raise user awareness about product or service. On Point Digital aims getting you noticed in a digital world, using design ingenuity for creating brand personality that will have a long-lasting impact on all your visitors.
We provide various design sets starting from scratch, we focus on creating a website to fit your brand and speak to all your visitors. Our team presents, revises and collaborates with you until we finalise the design.
Our process has been documented within our Q&A section elsewhere in our profile.
Small Business Consulting
Our management have a mixture of both commercial and digital expertise. Whether you need help in marketing your business, sales support or financial planning and support we can help you at low costs helping you spend your money on generating sales. Together we can help you grow your business.
In addition to our digital marketing services, we offer cost effective consulting in areas such as CRM, e-Marketing, Accounting Software, Traditional Marketing. Our work includes identifying the right software for your business, configuring the software to your need and sales & marketing strategy. If you can’t afford an annual salary to some of these areas, talk to us to let us fill in the gaps of your business expertise.
As part of our small business consulting services, we will take care of our digital marketing presence, website administration and help you develop your management systems, processes and help you engage more effectively with your existing 'base' and reach out to new potentials.
