Mankind

Deadlines, media and allocated budget. Beyond this we will discuss the brand's goals, their target audience and together with our planners begin market re-search to generate a brief.

We work with our client to refine the brief, this will inform all the work to come so it's essential our strategic planners and creative director work with the client to ensure it is rock solid and ready to brief to our creative studio.

As part of the briefing process we research and present to clients other brands in their sector that we can take inspiration from. We look at what they do well, what works and what doesn't work.

What follows is rounds of creative development and presentations of the thinking and work to the client for feedback.

Finally we execute the design, video, photography in whatever media the brief instructed.

This varies on all jobs depending on the service they require and is something we discuss over a coffee during the briefing process.

Creating beautiful and thought provoking work that cuts through the noise and creates results for our clients.

10 years working in London's leading advertising agencies creating global campaigns for some of the world's best know brands and a desire to bring this level of creative excellence and diversity to the North.

If you're looking for a truly integrated agency that has experience in creating ideas that aren't a one trick pony but instead work across all platforms from TV to social media, print and radio. We pride ourselves on brining a level of thinking and execution unparalleled in the northern market. We understand what the 21st century audience expect from brands and provide the communications brands need to reach them.