Made By Factory
Manchester
(8)
Manchester
(8)
We're Factory. A digital agency in Manchester. We make creatively clever digital marketing campaigns & beautifully crafted websites for growing brands. We are also experts in social media and SEO, which is perfect to make sure your business can be found.
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8 customer reviews
Stephen Bellingham
Social media, Hosting, website management, Graphics, logo’s, google add words, these guys do it all, Andi, Ben and the team provided me with all the information and help I required when starting up, the price was tailored perfectly around my budget. . great advice, excellent value for a high quality service More...
Reviewed on Facebook
Anne Maine
A highly professional and creative company who designed and implemented 2 stunning websites for my small business ventures.
Reviewed on Facebook
Matthew Wilkinson
Beautifully styled branding. I'm a small company and CreativJam have made me look like a highly polished corporation
Reviewed on Facebook
Justin Isme
Top company with superb owners who provide great customer service there to help you develop the product you want. Our service supports vulnerable adults its great that Middle understand our needs and are sensitive to our delivery
Justin
Director Just B.U CIC
Reviewed on Facebook
KAM G
Ok
Reviewed on Google Maps
Justin Fellows
Top company with superb owners who provide great customer service there to help you develop the product you want. Our service supports vulnerable adults its great that Middle understand our needs and are sensitive to our delivery
Reviewed on Facebook
Liam Bowmer
Middle have done excellent work for us. We have had some complicated and challenging projects, but they have always managed to find their way through it and do me proud. Thanks Middle!!
Reviewed on Google Maps
Dylan Leighton
Taking a brand concept from inception, creating everything from packaging to fonts to e-commerce website, to great SEO, digital marketing and all the gubbins. ..This is what I wanted Middle Creative to do. And they smashed it. Extraordinary company with great people, who are actually easy to talk to, with great ideas. Their vision, creativity and technical skills are all exemplary, and If I had to find one thing wrong with them it would be they don't have my favourite jelly beans in their office sweetie jar. Could not recommend highly enough for serious brands. More...
Reviewed on Google Maps
What makes a great website?
The 4 main elements of a good website are:
1. Mobile friendliness - we live in a "Mobile First" environment these days, so it is imperative that you have a fully responsive website that works on all devices.
2. Great design, look and feel - in a now crowded digital marketplace, it's tough to stand out - your website is effectively your storefront and also your first point of contact, so make a good impression!!
3. Speed - people's attention spans have fallen dramatically as digital takes over our lives. If a website doesn't load in 3 seconds, 53% of people will leave it.
4. User Experience - people have busy lives and want to get the information they desire and make a purchase/book a service as quickly as possible. The user experience on your website will affect your conversion rate significantly. The less clicks it takes somebody to find out about a product/service and then buy it, the more likely you are to gain the conversion.
What questions might you ask a client when starting a new project?
1. What is your business about? What are your aims? Who are your customers? What is your USP?
2. What is the main goal of the project? For example, to gain X amount of customers by the end of the year, increase revenue by £xxk in 12 months, build an online presence for the business etc....
3. What is your budget for this project? A budget needs to be inline with your goal. If your project & goal is going to generate X new customers per month at, for example, £2k per customer, then you need to understand what you are able to pay, as a business to gain these high value customers - what is your customer lifetime value? Starbucks, for example, have a lifetime customer value to c.£12,500 per customer, meaning they can effectively pay up to £12,500 to gain 1 new customer without making a loss.
4. What are your timescales? For digital marketing, this can be done ASAP. For a web build, it is a longer process, but we can generally complete a bespoke website within 6-8 weeks depending on the project scope
Describe your creative process.
We always dig deep into what your business is about. What are you looking to achieve and what look and feel do you desire for your business. We work with you to create a great brand image that really works. As the creative experts, we show you the journey and reasoning behind every design.
What information do you need from a client before you can start work?
For digital marketing, we require:
+Your marketing goal
+Your website address
+Montly budget
+Target audience
+Geographic areas covered by the business and operating hours
+Access to Google Analytics for your website and the ability to have tracking code input into the base of the website
+List of your main competitors
+If offering more than one service/product - what generates you the highest margin?
For website design and development, we require:
+Your goal
+Your timeframe
+What website functionality do you require? For example, eCommerce store/shopping cart, booking system, blog page, animations, integrated video etc...
+Your budget
+Existing website address (if one is in existence)
+Brand guidelines/business look and feel
+Existing written content for the website - we can write the content for you if needed
+High quality imagery for your new website
+A list of your preferred website styles (around 4+) - these can be your competitors or businesses in completely different industries
For creative projects, we require the following:
+Your goal
+The kind of business look and feel you want to portray
+Exsiting brand guidelines, if in place
+Your timescales
+Your budget
+Colour schemes you like
+Are you looking for ultra modern, contemporary, traditional or historic look and feel to the creative work
What do you love most about your job?
The most rewarding part of my job is seeing the businesses we work with thriving off the back of the work we have done and continue to do with them. We care a great deal about the businesses who we work with and that shows in the end product we deliver - be that ongoing digital marketing management & increasing sales, a new all singing all dancing website or a completely new look for the business.
What inspired you to start your own business?
I love marketing - to help businesses succeed, sometimes against all odds, is extremely rewarding and enjoyable. It is a constantly changing environment and the classic sales funnel approach of sales has disappeared in many industries, so it is great to be in a role where things are constantly changing and the need for ongoing learning never ends. Marrying up marketing with web design & development and creative work all go hand in hand - You need a great image for your business, an awesome digital storefront and then the marketing to make it all work. Having a great image and website means nothing if you don't have a marketing strategy - a bit like owning the shell of a Ferarri - Yeah, it looks great, but it isn't going anywhere without an engine.
Why should our clients choose you?
Because we care about the work we do and the businesses we work with. We only work with businesses with realistic budgets where there will be a long-term relationship because we want to help you grow. We always do what we say we are going to do - which is always refreshing in this day and age. With an ex-Googler in the side, we really know what does and doesn't work in digital, so who better to join you on your digital journey.
Digital Marketing
We are a Google Partner agency and even have an ex-Google in our ranks. So when we create and implement digital marketing strategies, we do it with two main things in mind - To make our client's business a success and increase sales. We market our clients across all major digital marketing platforms, from Google to Facebook/Instagram and from Twitter to LinkedIn.
We develop digital marketing strategies to ensure each of our clients put their best foot forward, at the right time and to the right people. We produce highly engaging graphic ads across Google, Facebook, Instagram etc... and promote these to bespoke created audiences.
We build bespoke audience profiles based on our vast knowledge of what works in digital marketing and will continually carry out research to tweak these audiences to our client's advantage. This allows us to adjust the targeting as and when needed based on various factors such as seasonal events and sales etc...
The ultimate aim - to get our client's in front of as many relevant people as possible and to drive intrigue and engagement in the publications on offer.
Web Design & Development
We hand code all of our websites, so you can rest assured that your new online presence will have the look and feel you desire. Our combination of designers, marketers and developers means we know how to design and build websites that really work for our clients.
As we have a highly skilled UX designer and an ex-Googler in our team, we really do know how to design websites that really work and which meet your goals and expectations. We have designed and developed many websites over the years and have scaled businesses up from being small local companies to covering the whole of the UK and beyond. Through our development, we have helped some clients go from c.5,000 visitors per month to over c.40,000, thanks to our user experience expertise.
What just one of our many happy clients had to say:
"The team at Factory spent time to get to know us as a business. We were happy to have our hands held and guided through all these exciting changes."
We take the time to really get to know your business and what your goals are then we use our UX & design experience to create the awesome web presence your company deserves.
