Hello Marketing Consultancy
Bassingham, Lincolnshire, Lincolnshire
Bassingham, Lincolnshire, Lincolnshire
At Hello Marketing I provide a bespoke service to suit your marketing needs. I come with an open mind to find out more about your business and your requirements. From auditing your current marketing activity through to just chatting through your social media requirements and implementing lead generation activity, I am flexible to suit your business.
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What do you love most about your job?
I have worked in Marketing across a range of industries for nearly 20 years and I love to see firstly the impact marketing can have on a business but also when i take people through how to implement marketing in their business, how they see it for its true value.
I very much believe marketing is invaluable in any business as its that which connects you to your customers and creating a strong marketing base is the key to all future marketing success.
What inspired you to start your own business?
Whilst in employment I got the opportunity to support a local business with their social media and content marketing. Within a few weeks they recommended me to another business who then recommended me elsewhere. The opportunity to create my own business was there and I felt I was at the right time in my level of experience and career to take the next step - and I haven't looked back!
Why should our clients choose you?
I truly believe in marketing and that it is invaluable for any business of any size. I may work on only one element for a business but from my experience i ensure i consider the broader impact and objectives to get the most out of that marketing project. I have worked across a range of business and projects working with all types of agencies (advertising, design, digital, media, research), and I have extensive experience in keeping a project on track and delivering to the highest standard.
From creating a strategy to managing a social media account I am very conscious of producing the best results for the client, working closely with them to understand their business and having a hands on approach.
I am flexible to my clients and happy to work around their business and their needs.
Strategy and Planning
At Hello I believe that if you have a clear strategy in place, your marketing activity will benefit. You will have a consistent approach, a clear vision and an agreed understanding of what you are looking to achieve.
Providing clarity in your marketing approach will not only better engagement with your customers but will create a better understanding within your business as well – so everyone is heading in the same direction with a clear focus!
Branding development
I don't create your logo, but I do help you define what your brand is about and what you want it to mean to your customers.
Your brand is what your customers will relate to, it is more than just a logo. It’s your identity, your meaning, your message and what your business stands for. It’s also an asset within your business – a strong and trusted brand with a good reputation will add viable financial equity to your business.
Hello have experience in creating brands from the very beginning for new businesses through to re-evaluating a brand strategy and creating a new brand approach, making sure your brand clearly encapsulates what your business does for your customer and communicates this effectively.
Customer Engagement
Hello Marketing have worked in a range of businesses to help them understand & establish how they interact with their customers, to identify where the missing opportunities are and how to fill the gaps.
From working with sales & operational teams to supporting legal team requirements we have experience in looking at the whole picture and joining up the dots.
We’ll help get plans & actions in place to drive connections, increase engagement and identify opportunities.
Planning
We have developed all types of plans for all types of businesses. From one off project plans for product launches to fully integrated campaign plans involving multiple channels, to managing multi-million pound budgets, to simple content plans. We not only ensure the plan reflects your objectives but that it can be flexed, adapted and implemented according to results.
If you need a new perspective, a new approach or just resource to get that plan in place and delivered we can help.
Marketing Activity
I support businesses with the delivering on the following activity requirements:
Advertising campaigns
Social Media activity (Twitter, Facebook, LinkedIn, Instagram)
Email Marketing
Online/digital activity
Industry Events planning – find out more here
Sponsorship activity
Press campaigns
New product to market launches
Multi channel campaigns (mix of above)
Content/copywriting
Your content is vital to educating your customers, engaging your customers and forming relationships with your customers. Good content is used in a variety of ways, across all types of activity and its important it delivers the right results.
From technical product content, to educational, to regulatory to lighthearted content it’s vital to make sure your content depicts the right tone for the material its being used for, portraying the key messages that supports your brand.
I have written and provided content for all types of channels, including:
Blogs
Emails
Sales Literature
Editorial
Website content
Industry whitepapers
Digital and social
I work directly with businesses in managing their social media activity, from the planning to creating the content and posting. I ensure it sit inline with the broader brand and key objectives and support through idea generation as well.
I also help manage website projects, working with web developers/designers on the client behalf to get a website updated or a new website built. From briefing in the developer to writing the content and looking at call to actions, functionality and website messaging I help pull the full picture together.
I work with digital experts on the behalf of a client to get digital activity in place. I understand how digital activity needs to drive leads and sales and fit within broader activity and help ensure all teams are working towards the same goal.
Audits & advice
We work with businesses to assess what marketing they are currently doing and how to make it work better. We can come in and review all your marketing, from your website, to your social media to your sales collateral and provide a holistic view as to where changes could be made, where new opportunities may lie and what needs to be reassessed.
Our experience means we have worked with many different businesses at different stages in their life-cycle, from newly fledged businesses to family businesses that have been around for many years. More often than not a fresh look and approach can reinvigorate your activity and provide a clear direction in which to head.
Resource
In our opinion, resource should be flexible to suit your business. The amount of resource you need, at an expert level, can vary according to the brief or project that you are working on. But, with Hello Marketing, regardless of how much resource you need, you can be assured of receiving professional, experienced resource that will have your business interest at the core of our interaction with you.
I work with multiple companies but ensure that every interaction is suitable to each business. I tailor my approach and advice, and never recommend something if I don’t believe it will add value to your company.
