Growth Drivers

Growth Drivers

Growth Drivers locationCity Road, London, London

(3 Reviews)

Our Story

We are Growth Drivers, the team of technology and marketing focused digital natives with extensive experience in B2B, Tech, SaaS and Start-ups who have successfully helped companies across Europe, and North America to transform their businesses through successful online growth strategies.
We’re growing rapidly - because of our reputation for honesty, startup mentality and laser focus on growing our clients' businesses - in the right way.

Tech businesses are our specialty, so stop working 7 days a week. Stop wasting money on paid advertising. Stop hiring quick fixes – and START working with a team that truly understands your business model and metrics.

Start working with a team that will create and execute a growth strategy just for you….

How We Grow & Scale Companies

No two businesses are the same. We’ll dive into your business to learn what it needs in order to create a strategy that’ll take your business to the next stage, and we have 3 plans to take you there:

SEED: Perfect for Seed stage companies that need to validate their product, and for companies with smaller budgets that need a team of experts to help them get results.
GROWTH: Suitable for businesses that have clients but need a team of experts to create and execute a strategy to ramp-up their growth – quickly.
SCALE: For Businesses “doing well” but in need of a big push to get over a specific hurdle they’re facing. This plan includes the most hours to take your business where it needs to be.

We’ll find out what’s working for your business and what’s not so we can build you your very own growth machine.

Once scaled we continue to optimise and then automate your processes, giving you more time to focus on other business or to start another one.
Who We Are:

Matthew Baker, CEO & Co-founder, and Lyndsey Johnson, CMO & Co-founder. We’re founders with overlapping experience and a shared, devoted outlook on growing businesses.

One of our (many) secret weapons, and differentiators from other agencies is that we’re backed by a team of world-class specialists. These are people we know, trust, and have proved their quality to us over and over again.

We’re a team of business founders first, an agency – second. We’ve been building and growing businesses for years. We’ve got the t-shirt and experienced the incredible highs that make you want to go further – and the humbling lows that make you want to curl up into a ball and give up (but never do!).

Building a company to grow and scale isn’t easy, and from our experience, the biggest reasons why companies succeed is a combination of a process, identifying key drivers, where you want to go, and how to get there. This is what we do and we’ll build you your very own growth machine to shape your business to succeed.

Our approach is unlike other agencies. We won’t burn you out with the old agency model: long contracts, too many cooks, making simple processes complicated etc. We give you 90 days sprints with full visibility and a deeply collaborative approach that enables us all to focus on moving forward together to complete our shared goals.

Growth Drivers Reviews

Growth Drivers Reviews

Review of Growth Drivers by Ana Besteiro
5 01/03/2018 Ana Besteiro

We've been going for a number of years and work with huge clients such as Google in the VR/AR space but we found that our pricing and positioning was unclear and it was a challenge for our sales team and potential clients to easily price our services. Matthew and his team identified our key issues, helped us focus and ultimately re-configured the way we think about our services, our pricing, and positioning - so that we can get to the next stage of our growth and start scaling.

Matthew and his team quickly understood us, our business and our key markets and then offered us innovative advice and consultancy on what we needed to do and then helped us execute. We're now in a much clearer position to grow and scale.

If you've got a strategic marketing challenge and you need help and clarity to scale - speak to them.

Review of Growth Drivers by Tim Fleet
5 27/02/2018 Tim Fleet

Often organizations looks to digital marketing consultants to listen to their issues and potential strategies, replay them and select a path forward. Matthew's value-add is that he will open your eyes to digital marketing strategies you have not considered and through solid research make a concrete recommendation.

Review of Growth Drivers by Matt
5 27/02/2018 Matt

Matthew & Lyndsey's team at Growth drivers are always a pleasure to work with. They can design, build, and execute great plans that deliver results.

Growth Drivers

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Growth Drivers Q&A

Growth Drivers Q&A

What do you love most about your job?

Making things happen
Being in the trenches with clients
Seeing great results for clients

What inspired you to start your own business?

Have previously had a number of businesses/startups and from learned experience in the agency world I wanted to start up something that really worked for clients rather than just what works for agencies.

Why should our clients choose you?

Clients should choose us if:
They're ready and willing to grow
They're ready and willing to experiment and test
They're ready and willing to partner with a firm that has deep experience in Tech, SaaS and Ecommerce
They prefer open, honest communication rather than always hearing what they want to hear

Services provided by Growth Drivers

Growth Drivers Services


Marketing Strategy, Startup Strategy, Go-To-Market-Strategy, Sales Strategy

Conversion Rate Optimisation

CRO, A/B Testing, Conducting Experiments, Analytics, UX/UI

Website Design

Website Design - SaaS, Tech, E-commerce Website Build - SaaS, Tech, E-commerce

Lead Generation

Lead Generation Websites, Review Platforms, Referral Strategy and Execution, Cold Outreach - LinkedIn, Email

Paid Media

Adwords, Facebook Ads, Bing Ads, Instagram Ads, Quora Ads, LinkedIn Ads


Visual - Logo, Colour Palette Non-Visual - Brand positioning, Brand Identity, Brand Essence


Conversion Copywriting Lead Hooks Website Copy Email Copy Landing Page Copy Ad Copy

Content Marketing

Inbound Marketing Long-form content Blogging Content Strategy Content Distribution


Competitor Research Market Research Business Model Research Buyer Personas Use Cases


Marketing Optimisation Project

Marketing Optimisation Project - including deep-dive analytics, market research, conversion analysis and full Marketing automation and process improvement for ProTenders a B2B SaaS firm in the construction sector in the UAE whom are raising their Series A.

Full Inbound strategy and implementation

Full Inbound strategy and implementation for a Hana POS a B2B Point of Sale company in the flower shop industry in the US - branding, positioning, copy, content mapping, content creation and full Marketing Automation including Social Media and UX consultancy.

Full ownership of digital marketing strategy and implementation

Full ownership of digital marketing strategy and implementation for Keptify - an ecommerce service based in Holland and Nepal. Included pricing, sales coaching, business model validation, research and digital marketing experiments.

See how we fine-tuned an unknown search tool to connect with the audience that needs it the most - with Case Study and Client Testimonial.

Branding, Market research, Social Media, Copy, Marketing Automation and website for ExtractIQ - a Silicon Valley based seed funded startup in the search and file analytics space - advising the founder and building the model to scale. Case Study here: Client Testimonial: I was in need of a new set of eyes and opinions when I first spoke with Growth Drivers. Building Extract IQ has been a long process, which involved a lot of work! I enjoyed working with the team and I was delighted with the new logo and messaging following our branding exercise. The level of research was really impressive and so was their commitment to hitting our milestones. It feels great to have the website & branding up to speed so I can showcase Extract IQ to the people I know that need it. Tim Fleet Extract IQ

See how we boosted Gemba Academy’s conversion rate by 166.64% - with Case Study and Client Testimonial

Consulting with Gemba Academy - a Silicon Valley-based online learning and education SaaS company in the areas of CRO, Marketing Automation, brand and positioning to scale existing processes. Case Study here: Client Testimonial: “A couple of other things that we got out of the relationship was focusing our human efforts on the highest value opportunities. This meant improving the automation (via SalesForce Pardot etc.) or follow up to single site inquiries, and focusing our sales team on enterprise level opportunities – always focusing on the highest value enterprise opportunities. This delivered real, measurable value. Single site sales have gone down a little so we’re tweaking the automation a bit, but the improved enterprise sales dwarf that small downturn. One of the biggest impacts is having a second follow-on newsletter about 2-3 days after the first, just to people that didn’t open the first. That has doubled overall opens.” Kevin Meyer Co-Founder & Partner, Gemba Academy

Full Marketing Strategy and Implementation for Refinement Services and Ross Simons Gold Exchange with Client Testimonial.

Branding, copy, outreach, marketing automation, website build and consulting for Refinement Services - an NYC based White Label Gold Exchange Branding, copy, marketing automation, website build and PPC for Ross Simons Gold Exchange. Client Testimonial: “I usually don’t write reviews, but when an experience goes above and beyond my expectations, I feel compelled to share it with others who can benefit from it. We shopped intensely for several weeks, for a digital marketing company to help us dramatically upgrade our means of client acquisition. Several freelancers responded, but Matthew and his company “Growth Drivers” immediately stood apart from the rest. Inbound marketing is uncharted territory for us and our company, and we were also very apprehensive about trusting an unknown marketing company (we were scarred from past bad experiences). Also - since we and our customers are US-based, and Growth Drivers is UK-based - we just weren’t sure how adaptable they were to the nuances of American culture. We soon learned, however, that - while Matthew’s team is based throughout Europe (and also America) - we and they are really all on the same page. They truly “get” us and our market. From our very first meeting, we felt a rapport and an easy camaraderie: the kind of esprit-de-corps that we had been hoping for. Our success is their success. Growth Drivers is wonderfully responsive. They thrive on having a very collaborative relationship with their client, which is exactly what we wanted as well. Communication is clear, frequent, and productive - every online conference, discussion, email thread, and shared project brings us dramatically closer to our goals, with deadlines always being met. They have pulled together a diverse and talented team of specialists, who all work together seamlessly. What’s amazing is that their skillset compliments that of our company so well. It’s as if Growth Drivers is the “in-house” marketing team we never had. We would not hesitate to recommend Growth Drivers to any company in need of a top-notch, expert, collaborative, and hard-working digital marketing team”. Deanna Goldberg (Operations Director) and Neil Kugelman (CEO) at Refinement Services

Strategy and growth marketing implementation for Theryon

Strategy and growth marketing implementation for Theryon - an NYC based app that allows you to easily book physical therapy appointments on demand, and be treated within hours in the comfort and convenience of your home or office.

See how we turned Anthill from an unknown CRM into a serious player in the retail CRM niche with Case Study and Client Testimonial

Full Strategy and Marketing Execution for Anthill Software - a CRM, Marketing Automation and Process Management tool for the Retail and Finance industries. Case Study here: Client Testimonial: “Anthill is in a much stronger position than it was a few months ago. New leads already know a great amount about Anthill before I speak to them, and we’ve firmly established ourselves as experts in our niche. I was really impressed with Growth Drivers action-focused mindsight throughout. From improving strategies behind the scenes, branding, marketing, and the website itself – we are now speaking our audience’s language. We’ve already seen a huge boost in new leads, and closed new business, in a short amount of time. We’re all Looking forward to the future!” John Endeacott CEO - Anthill CRM

Learn how we optimised Traqspera to break company records by boosting key metrics, sales funnel, visibility, and their overall customer experience with Case Study and Client Testimonial

Strategy, digital marketing, consulting and lead generation for Traqspera - worksite management tool in Canada focused on maximising company productivity and accountability. See Case Study here: Matthew and Lyndsey did a tremendous job in such a small space of time. Our website now reflects Traqspera’s quality, with Google Analytics proving we are making a much greater impact than we did before. Their team was a pleasure to work with and the results they returned speak for themselves. They helped us improve our sales cycle, gain and convert new leads, and broke some company records in the process!” Matt Thurber, CTO at Traqspera

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