f•••••@••••.com
London, London
London, London
Setup own design company with a desire and passion on creating clever, practical designs for pleasant experiences. Aiming to serve more companies in a greater range of product projects with valuable know-how and learning gained in 12 year-experienced design and R&D career in leading corporate companies.
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Describe your creative process.
Designpincer (inspired with a multidirectional problem solving process Design Thinking) defines this process with several steps:
- A new product idea, a problem while using the product to be a start point to motivate the design process
- 5 SENSES: This is the research about idea, problems, needs, users, and environment. The more you understand, the easier it is to reach the ideal solution.
- THINK: This is the ideation about the new scenarios to solve problems, to enhance experiences. As the problem and its possible reasons are understood, it comes to ideate about future and develop design solutions.
- APPLY: This is the prototyping of solution ideas, trials of them with users, getting feedback. Application of design ideas at an early stage is important to get an idea about solution process and a preview of final product.
- FINALIZE: This is the step to refine the product according to the results of application of ideas and tests on users.
What information do you need from a client before you can start work?
First of all, Designpincer and customer come together to consider about how they can co-operate. Customer tells about its future vision, targets, capabilities, and obstacles in their business, design problem or product that will be developed. Second, Designpincer gets close to the customer, learns more about them at first hand, and lives their problems and needs with them to fully understand them and to establish empathy about the problem. Third, Designpincer leaves customer and gets into its own world to analyse the problem and develop design ideas about what is intended. Next, the ideas on paper or on CAD program are transformed into 3D tangible objects via prototypes, which are also concrete both for customer and users. And finally, the product is decided to be produced and launched, and it is ready for being finalized by some additional engineering and manufacturing processes.
What do you love most about your job?
Designpincer loves to create pleasant experiences and make the users smile.
What inspired you to start your own business?
Designpincer is a fan of clever and practical designs that enhance people's lives, create pleasant experiences and make them smile. This desire and deep passion on her profession led the founder to set up her own design company and serve many more companies in a greater range of product projects with valuable learning and experiences gained in her long design and R&D career in leading corporate companies.
Why should our clients choose you?
After 12 years of corporate R&D experience in electrical & electronics and automotive industries, it's time to challenge as a Freelance Designer in a competitive 'league'; London, UK.
Designpincer's senses, analyzing, interpreting and creating habits are all awake and vigorous as a newcomer in this inspiring environment.
Industrial / Product Design
Product development process from sketching to production. Idea generation, prototyping, 3D modeling, product refinement, design for manufacture, usability testing.
Branding Consultancy
Defining Brand Values, Brand Mission, Brand Vision, and Visual Identity with graphical representations like logo, business cards, presentation templates and website. Branding on products, developing corporate DNA and design features on products.
