A happy accident, really. I'm a former Master SCUBA Diver Trainer and executive chef. In both industries, I contributed to a number of marketing initiatives, primarily in the form of copywriting.
One day, back in 2010, I randomly came across an ad for the Editor's position at a popular SCUBA magazine. And I got it! Well, the mag was eventually bought out and dismantled by a larger competitor and, due to job duplication, my services were no longer required.
But! I'd already realized that I could use my digital marketing and language-shaping skills to work independently. And so I did.
In the beginning I worked with quite a number of coaches, trainers, consultants, and what-have-you - this gave me access to their courses, guidance, and support materials; information I'd use to start living well and loving life thanks to a smart, thriving business.
And here we are. Today, I enrich strong global brands and fiery new startups alike with words that sing loud and clear to the audiences you aim 'em at - with close to 200 client testimonials to prove it.
And the right words? They speak volumes.