Candid Media
Trowbridge, Wiltshire
Trowbridge, Wiltshire
Candid Media is a digital marketing agency built on purpose - specializing in paid social advertising (Facebook, Instagram, Twitter, LinkedIn), PPC (Google AdWords, Bing Ads), content creation, display advertising, strategy, and analytics. I am a Certified Google Partner.
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Why should our clients choose you?
Stefanie is a digital marketing specialist and Certified Google Partner who's worked with a number of clients across Canada, including Winnipeg, Vancouver and Calgary, and is now breaking into the UK market. With 5 years combined experience executing highly effective marketing campaigns in both the business-to-business and business-to-consumer worlds, you can trust her to help you meet your marketing objectives online. Stefanie holds a diploma in Creative Communications (Advertising, 2014) from Red River College in Winnipeg, Canada.
Paid Social Advertising
Expand your reach, build community and increase conversions on social media.
In today's competitive digital space, it's no longer enough to post something and see where it lands - which is where I come in. With a wealth of experience running highly effective social campaigns on Facebook, Twitter, and Instagram, I have the tools and expertise to help you reach larger, more engaged audiences. I'll analyze what you're doing already, and recommend campaign strategies, tactics, targeting and budgets to get your brand in front of the right people, at the right time. Most importantly: I'll encourage them to take actions valuable to your business, whatever that looks like for you.
Capabilities:
• Lead generation/sales campaigns
• Website clicks/conversion campaigns
• Awareness, reach, and engagement campaigns
• App install campaigns
• Video view campaigns
• Influencer marketing
• Incentive campaigns (contests, giveaways)
Pay Per Click Advertising (PPC)
Increase relevant website traffic and generate leads & conversions.
Pay Per Click (PPC) advertising is a method of online advertising offered by search engines like Google (Google AdWords) and Bing (Bing Ads) that allow us to serve up text or display ads to online searchers using keywords related to our products or services, or people visiting websites related to what we're advertising. The beauty of PPC ads is that you only pay when somebody clicks your ad. When properly executed, these ads result in highly targeted campaigns that reach your potential customers and clients at the right time, and motivate them to take action.
Capabilities:
• PPC planning/strategy
• Account & campaign setup, maintenance, and optimization for:
1. Search campaigns
2. Display campaigns
3. Remarketing/retargeting campaigns
• Account review and auditing for PPC campaigns and SEO
• Conversion-optimized landing page creation & recommendations
Content Creation
Content that attracts, delights, and motivates.
Engaging, interesting, and visually delightful content is the fuel of a successful digital marketing campaign. I create this content and distribute it across the channels that align with the people you're speaking to (your primary target audiences), with a media investment that works with your marketing budget to give your content a boost.
Capabilities:
• Content planning & distribution calendars
• Editorial content
• Blog posts
• Social media content (Facebook, Instagram, Twitter, and more)
• Promotional video production & photography
• SEO-optimized website content
• Graphic design for digital creative assets (ads, contest images, etc.)
• Writing and designing email campaigns (MailChimp)
Display Advertising
High visibility with precise targeting.
Display (programmatic) advertising refers to the automated purchasing and selling of digital ad space in real-time. It allows us, as advertisers, to tailor static or animated image ads with specific messaging to the right person, at the right time, in the right context.
Why choose display advertising?
Display advertising delivers precision and personalization of messaging and creative, resulting in thoughtfully targeted campaigns that reach large volumes of people without breaking the bank.
Capabilities:
• Ad planning & buying with behavioural, contextual and geographical targeting
• Ad setup, trafficking & liaison/communication with ad server
• Regular check-ins to ensure campaigns are pacing as per media buy
• Post-campaign reporting & recommendations
Digital Marketing Strategy
Tie it all together.
Digital marketing tactics are just that - tactics - without a solid strategy to guide their execution. Let's chat and define your primary business objectives, challenges, opportunities, and target audiences, then build an action plan around them. I'll determine the channels your potential customers and clients live online, their needs and interests, as well as their online habits, then make informed decisions on where and how best to speak to them. Taking your overall marketing budget into account, I'll also recommend media investments that will help us reach more of those potential customers and inspire them to take action.
Capabilities:
• Digital marketing strategy + tactical planning
• Customer/client research + buyer personas
• Competitor analysis
