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Inside Edge profile image

Inside Edge


Inside Edge provides marketing services to small businesses to help them succeed. We specialize in digital marketing but provide a full marketing suite. Our unique talent is our knowledge of service businesses and their special needs. Being a boutique agency we can provide direct hands on help in making companies grow. We have knowledge in most areas of marketing including SEO, PPC, Web Design, database design, customer portals, copywriting, print advertising, reputation management. Please see our web site at www.ourinsideedge.com

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Hear from
a professional

What makes a great website?

Most people don't understand what makes a great website. Most people think it should be slick and state of the art. Many times that is important. In reality, a great website is the one that achieves its goals better than any other design. For most/all of my clients, that means generating quality leads. Common elements tend to be a website with apparent phone number, an easy submit a request form, extremely easy to recognize what the company does within 2 seconds, very fast loading pages, business license apparent, clear list of services, and more.

What questions might you ask a client when starting a new project?

What are your goals?
What is your budget?
Who are your customers?
Why are you different?
What makes you successful?
What is your timeline?

What do you love most about your job?

We focus on maintaining a stable of good customers and rarely actively seek new business. We are committed to not over-reaching our ability to provide excellent, timely service. We do entertain new clients as our capacity allows but we are selective on what new clients we entertain. We specifically work with high quality service companies that treat their own customers well and have a history of success.

What inspired you to start your own business?

I started in 2008 on this business after being Vice President of Marketing at a multi-million dollar service company that relied heavily on yellow page advertising. I saw the yellow pages disappear and the need for a replacement solution become real. I knew I could help companies make that transition.

Why should our clients choose you?

If a small business wants to work with a national company with a bevy of inside sales people, I am not the solution. If a company provides a service and wants to work directly with the expert and not go through layers of people then I am the best solution. I am selective on who my clients are and work to have a good match. Not every company is a good fit for working with me. I am very collaborative.

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Web Design FAQs

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How much does web design cost? This is something that can be incredibly difficult to put a figure on due to the nature of the service. There are also differences based on whether you are looking to work with a freelancer or a web design agency, and also whether you need a large, complicated site or something more simple.

We can help you to connect with the right designer to suit your needs. A clear idea of what you need, and how many pages and features are required, will be influential when it comes to pricing. This will help you to get an accurate quote for web design.

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These two terms may seem like they are used interchangeably but they are two different things. A designer will be focused on the visual and creating a UI to suit the user, whereas a web developer is usually focused on the actual core of the website, making it function and using coding to enable it to do what it is supposed to.

When working with a web designer, if you want the whole package of a fully finished and functioning website, check that this is something they can offer before you employ their services. Make sure you have understood if they are offering web design or development, or both.

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  • Responsive - A responsive web page design means that the site is viewable on a number of devices. The design automatically sizes to the screen and the designer doesn’t need to make formats for different devices and desktops.

  • Liquid or Fluid - This is a style of design that will shrink or stretch to the shape of the browser, and the page will look enlarged or shrunk, rather than items being rearranged. The size of the items in the design alter in relation to one another depending on the browser being used.

  • Fixed design - Fixed pages do not alter according to the browser automatically. On some devices such as tablets this can make it harder to see the content as you need to scroll around the page or pinch the screen in order to zoom in on sections. Though it is sometimes essential, fixed design is becoming less common.

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Whether you are working with a freelancer or a big agency, they will have a portfolio for you to view. This allows you to see other, similar projects they have worked on and decide if they have the skills you need.

There are a number of web design certifications and they may be happy to share any they have attained, but there isn’t one standardized industry body.

If you are worried about a designer’s credentials you can also check their feedback from other clients, which you can view on their Bark profile.

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Should you work with a freelancer or an agency? This is one of the decisions you need to make when looking to plan a web design project.

Working with a freelance Web Designer
This may be an option that can save you money. Freelancers are often able to charge less as they don’t have the same overheads as an agency.

Working with a Web Design agency
Web design agencies may have a bigger set of skills to draw upon than a freelancer as they will usually have a number of staff and designers working for them. They may also be able to show you a bigger portfolio, but you can expect to pay more when using an agency.

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Definitely! One of the advantages of hiring a web designer is that they are able to provide services to their clients from any location. However, if your website is for a local audience, then you might want to hire someone nearby rather than further afield, so that they better understand your target market.

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