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Inside Edge profile image

Inside Edge


Inside Edge provides marketing services to small businesses to help them succeed. We specialize in digital marketing but provide a full marketing suite. Our unique talent is our knowledge of service businesses and their special needs. Being a boutique agency we can provide direct hands on help in making companies grow. We have knowledge in most areas of marketing including SEO, PPC, Web Design, database design, customer portals, copywriting, print advertising, reputation management. Please see our web site at www.ourinsideedge.com

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Hear from
a professional

What makes a great website?

Most people don't understand what makes a great website. Most people think it should be slick and state of the art. Many times that is important. In reality, a great website is the one that achieves its goals better than any other design. For most/all of my clients, that means generating quality leads. Common elements tend to be a website with apparent phone number, an easy submit a request form, extremely easy to recognize what the company does within 2 seconds, very fast loading pages, business license apparent, clear list of services, and more.

What questions might you ask a client when starting a new project?

What are your goals?
What is your budget?
Who are your customers?
Why are you different?
What makes you successful?
What is your timeline?

What do you love most about your job?

We focus on maintaining a stable of good customers and rarely actively seek new business. We are committed to not over-reaching our ability to provide excellent, timely service. We do entertain new clients as our capacity allows but we are selective on what new clients we entertain. We specifically work with high quality service companies that treat their own customers well and have a history of success.

What inspired you to start your own business?

I started in 2008 on this business after being Vice President of Marketing at a multi-million dollar service company that relied heavily on yellow page advertising. I saw the yellow pages disappear and the need for a replacement solution become real. I knew I could help companies make that transition.

Why should our clients choose you?

If a small business wants to work with a national company with a bevy of inside sales people, I am not the solution. If a company provides a service and wants to work directly with the expert and not go through layers of people then I am the best solution. I am selective on who my clients are and work to have a good match. Not every company is a good fit for working with me. I am very collaborative.

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