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Coherence Strategy Group profile image
C

Coherence Strategy Group

Prince William County

We're a boutique firm specializing in getting your message out to the right audience, through the right channels, to get you the most for your advertising and marketing dollars. We specialize in the full suite of digital marketing services, including: Search Engine Optimization, Pay Per Click Advertising, Social Media Marketing, Email Marketing, Branding, Online Reputation Management, Landing Page Optimization, Website Build or Redesign, Content Development, Analytics, Blogging, Marketing Strategy, Public Relations, Launch Strategy Need capital to support a successful campaign? We offer financing, too. Let's talk!

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Hear from
a professional

What makes a great website?

A great website is a consistent, always on, connection point with your target customers. Your online presence is your customer's window into who you are, what you can do for them, and what it will be like to be in a "relationship" (i.e., buy or use your services!) with you. Components of an awesome web site (and overall web presence... a web site isn't a stand alone property) include clear positioning of who you are and what you offer. Make it easy for existing and potential clients to find what's most important to them. That starts with intentional design. Likewise, make it easy for your clients to get in touch. Should they email, call, stop by? Provide a path for your clients via your web site. Engaging images will humanize your site and give visitors a glimpse of what you're about, but be sure to select images that are sized appropriately for the web. The last thing you want is a visitor waiting and watching your web site load! There are many technical aspects of a great web site beyond the qualitative... responsive design, optimization for search, authenticity, etc. But, it essentially boils down to this - a great web site is not rocket science, but it is art and science. We can guide you through the process of creating and implementing a great web site, answering your questions and teaching you what we know along the way.

What questions might you ask a client when starting a new project?

We have a bank of specific questions we ask new and existing clients as we begin project work together. While there are often service-specific questions, our general questions focus on the needs of the client. We ask a sample of questions, like...

- What do you do?
- Why does your company/service/organization exist?
- What is the goal of your (insert service here - website?, SEO?, PPC?, Email Campaign?, etc.)?
- What have you already been doing to meet your goals? What's worked? What what tactics have you been less than pleased?
- What challenges are you experiencing with your current (or previous) attempts?
- Who are your main competitors?
- What's your business strategy?
- A year from now, if we work together, how would we look back and consider this partnership a success?
- What's your biggest worry, what's keeping you at night, about your marketing?
- What questions do you have for us?

What do you love most about your job?

We talk about this a lot! Our culture is built on making our work fun, productive, and challenging. We spend a lot of time at work, it would be amazing, right? Who'd want to give up their time with family, friends, and things that are important to them besides work for a less than amazing experience? When we boil the answers to this question down to the common themes at Coherence Strategy Group, what we love most about our jobs is the opportunity to help companies like yours reach their goals and win in the marketplace through thoughtful, compelling storytelling and creative. We LOVE to help. It's kind of our jam.

What inspired you to start your own business?

Coherence Strategy Group was founded as an avenue to help people and companies unleash their awesomeness at scale. We have various backgrounds from small to large companies, for profit and non-profit. But, each of us realized we could only do so much within the construct of a company. We've come together to empower us to reach many customers, across many industries, and help them tell their stories in ways that equip each of them to meet their unique goals. We also wanted to bring our dogs to work. :)

Why should our clients choose you?

Clients should choose Coherence Strategy Group because we are pragmatic, action-oriented, and begin any project with our customers needs at the forefront. We don't do BS (bad sites, uh-hum), and we are straight shooters. WYSIWYG, for the old school webbers out there. What you see is what you get, and we bring best-in-class design and tactics that can help you identify your needs, put together a strategy that drives results, and take your business to the next level. We also hear from other customers we're fun to work with, bonus!

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