Qwerry
1015 15th St NW suite 600, Washington, DC 20005, USA
1015 15th St NW suite 600, Washington, DC 20005, USA
Qwerry is a full-service, research-first brand consultancy that helps organizations build business strategies based on an outside-in view, using market data and analysis.
We help clients of all sizes define and answer the right questions so they can decide what actions to take to defend and improve their brands’ performance.
Show more
Be the first to leave a review for Qwerry.
What do you love most about your job?
I love digging into research information to find out things that customers (or members, or buyers, etc.) may not even know about themselves. These are derived insights. For example, you think you care most about fuel efficiency when you go shopping for a car, but then you see the beautiful sunroof.... and it actually turns out that the weight of the car door is what really influences your buying decision. I like helping people figure the equivalent of this example out for their own audiences so they can achieve their goals more effectively.
What inspired you to start your own business?
I starting running Qwerry in addition to my full-time job because I love this work and I don't get to do enough of it in my "day-job." I want to help organizations with less budget (small businesses, non-profits, etc.) use the same techniques that the other guys with big budgets may or may not use so they can excel. I have since made a full time gig of Hot Iron Brands (and also consult with a firm called The Brand Consultancy that has more creative capabilities as well) and I am really excited to do this as an outlet for my skills and creativity.
Why should our clients choose you?
First and foremost, the value I can add is telling you things about your target audience you won't uncover if you were to use DIY tools alone (Survey Monkey, etc.). You'll work directly with me, there's no bait and switch. I only take on a couple projects at a time so that I can give all my focus to each one. You'll get my full attention. And, lastly, I want to help make your life easier. I keep this process super simple so it's not a burden on you and the results of our work will really help you do your mission better - the aspects that relate to your customers, that is.
Can you provide your services online or remotely? If so, please add details.
Absolutely, I run market research projects remotely, meeting with clients and executing workshops via video conferences. I make workshops interactive to keep everyone engaged, even on video.
What changes have you made to keep your customers safe from Covid-19?
Since I meet with my clients remotely, this has not been an issue.
Strategy and Visioning Sessions
Simple exercises to run with you, or your internal teams to vision the future. Outputs from this inform research phases.
Qualitative Research
In-depth interviews, focus groups, and other techniques such as digital diaries, online communities, etc. These enable us to go deep on the topics we want to learn about for your business.
Quantitative Research
Survey design, Survey programming, Research Fielding.
Analytics
Statistical analysis to uncover more than base-level findings from research such as Driver Analysis, Importance vs. Performance Analysis, Correspondence Analysis, Factor Analysis, Brand Vulnerability Analysis, Market and Competitive Mapping, and more.
Selected Brand Strategy Deliverables
Brand Awareness and Perception, Brand Attributes (Importance and Performance), Market Maps with Whitespace Potential, and more...
Full Service Market Research
Sample planning, Research Design, Programming, Fielding, Analysis, and Reporting.
Brand Strategy and Category Driver Analysis
Learn what's most important to buyers in your category so you can build an effective brand strategy, leading to more efficient marketing tactics.
Market Segmentation
Who should you prioritize with your marketing efforts? Or, should you? The latest research debunks some long-held segmentation beliefs, but Qwerry can help you learn more about your market and build a segmentation approach that does not over-target.
Brand Architecture
Learn how you should organize your portfolio from an outside-in view, so your potential buyers can easily navigate your offer(s) and become a customer.
Concept Testing
Will your idea work? Let's validate your product or service idea, determine which use-cases should be prioritized based on a research-driven understanding of product-market fit, test pricing or bundling approaches, and more. Concept Testing comes in all shapes and sizes based on your need. Qwerry will develop the right approach for you.
Naming
Our structured approach to naming helps you build a creative name that will grab the attention of potential customers. Though a highly creative type of project, we do ground our process in secondary research upfront (b/c we are a research-first consultancy) and when it comes to the final short-list, we'll conduct market research to test name candidates.
