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Daily Mail
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The average price of a Web Content Writer in East Sussex is £30.00 per hour

Brighton Copy & Content profile image

Brighton Copy & Content

East Sussex

Brighton and Hove doesn't do ordinary. Our city is a thriving hotbed of entrepreneurial talent and innovation and not for nothing are we called the start-up capital of Britain. Brighton people are different too. They're savvy, well-informed, open minded and have a distinctly positive outlook. So they want to know about you: your story, your values and what you stand for. Brighton Copy & Content is the operating name of freelance copywriter and content creator Bob Maddams. Bob is a highly experienced and award-winning copywriter who for 10 years has worked with numerous SMEs, charities and social enterprises in Brighton & Hove. Previously, he worked on famous name brands at leading London advertising agencies, including Ogilvy & Mather and M&C Saatchi. Bob is also a journalist and has written for The Times, The Guardian, The Daily Telegraph, the Mirror and various magazines and websites.

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What do you love most about your job?

Nothing beats answering a marketing problem with a creative solution and delivering copy and content that nails the brief. I also love the variety of working with different companies, organizations and remarkable individuals, learning from them and sharing their stories.

What inspired you to start your own business?

Moving to Brighton...this has to be the most inspiring city for a creative business person.

Why should our clients choose you?

Most copywriters fall into one of two camps. They are either strong on the technical aspect of digital and SEO etc, or are more traditional and are more comfortable writing pieces to be read. Of course, nowadays, you need both. This is the thinking behind Persuasion Communication at Brighton Copy & Content. It's an approach that combines 3 things. #1 Standout creativity so that messages first stand out and get noticed. #2 Direct response copywriting techniques that satisfy the algorithm as well as the human. #3 An understanding of the latest behavioural science insights that influence human decision making. All forms of communication seek to persuade, but persuasion doesn't happen on screen, or on the page, it happens in the human mind. Persuasion Communication makes your sales and marketing communications more effective by being more persuasive.

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