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The Web Specialists profile image
T

The Web Specialists

United Kingdom

‘19 Certificate of Excellence

The Web Specialists was originally formed in 2003 by former Google employee Kevin Gray. Kevin joined Google in November 1998 as their first Senior Search Specialist (and also their first overseas employee), and was their 43rd employee on the roster working alongside founder Sergey Brin and Larry Page, as well as Eric Shmidt and Nikesh Arora. Whilst at Google Kevin was primarily focused on the evolution of the search algorithm and the establishment of different search techniques to enhance the brand. This provided a unique insight into the workings of the Google algorithm, and as a result Kevin is now widely regarded as one of the foremost authorities on the intricacies of the Google algorithm outside of the company itself. It's not modest, but Kevin's something of an SEO genius. With his determined attitude he has built a successful business, a great reputation, and he speaks on the subject around the world - even the Search Engines call on him to talk to their people. But don't worry - his passion is his clients. Kevin's a northern lad and brings a bit of that famous grit and straightforward thinking to business too, and his hands on involvement means that when you work with The Web Specialists your business gets where you want it to be online. However, we do more than just SEO. We have built a talented team that can cover virtually every aspect on digital marketing from designing you a website, perfecting your logo and branding, writing engaging rich content, developing your website, utilising social media marketing, generating traffic online, increasing your Google Local+ presence, and even managing your Google Adwords requirements. So whatever your requirements, you can rest assured that you are in safe hands with The Web Specialists. Since the very launch of our unique digital agency structure, we have worked in close long-term relationships with businesses to support their objectives both short and long-term. Customer retention has always been important to us and we are excited to see clients from day one still with us and evolving into successful businesses. Our objectives for the coming year are very much a reflection of what we did correctly this year, continuing to develop our processes in order to provide a better service. We will achieve this objective by: * Continuing to experiment from a design prospective bringing new and exciting solutions to brands and website solutions alike. * Putting focus into our active online presence via both social and search to increase our ability to engage with customers both existing and new. * Re-enforcing our commitment to marketing research and development to bring modern strategies to our clients.

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What inspired you to start your own business?

My time at Google opened my eyes to what was possible in the emerging digital age. The idea of a company where you could wear what clothes made you comfortable, work whatever hours you wanted, and everyone from the founders to the cleaners all ate and worked together was truly inspirational to me, as at that time all I knew was the grey suit and 9-5 offices of the UK at that time.

When after 5 years I finally decided to head back to the UK, it seemed natural to launch my own company based on the principals that I experienced at Google. The sheer excitement of those early days in an industry that wasnt even born, doing things in the most unconventional ways, was incredibly inspirational, and I am still as excited today to keep evolving alongside the technologies we work with.

Why should our clients choose you?

The Web Specialists was originally formed in 2003 by former Google employee Kevin Gray. Kevin joined Google in November 1998 as their first Senior Search Specialist (and also their first overseas employee), and was their 43rd employee on the roster working alongside founder Sergey Brin and Larry Page, as well as Eric Shmidt and Nikesh Arora. Whilst at Google Kevin was primarily focused on the evolution of the search algorithm and the establishment of different search techniques to enhance the brand. This provided a unique insight into the workings of the Google algorithm, and as a result Kevin is now widely regarded as one of the foremost authorities on the intricacies of the Google algorithm outside of the company itself.

At The Web Specialists, we try and do things differently. Our passion and success is down to a team of talented experts working with a range of clients across multiple industries. We have a simple structure and an ideal sized team across multiple disciplines. It allows us to react quickly to your needs. With no sales team we rely on our great reputation and experience to attract new business. We believe our lack of middle management works best for us and our clients, so you can talk directly to the person who is doing your work with nothing lost in translation. We'll tell you what you need to hear, not what we think you want to hear, we are honest and committed. We challenge ourselves every day using our core ethos that "There's always a solution".

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Social Media Marketing FAQs

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The cost of Social Media Marketing depends on several factors. For example, the frequency of posts you want to put out, as well as if the visual content needs to be designed in-house or is being supplied by you. The type of content you require, i.e simple text-based posts through to videos created by a motion graphics designer can also bump up the price.

Setting up and creating successful social media paid ads can also be included. Though the price of any advertising campaigns will incur an additional fee which is charged by the platform itself (such as Facebook, Twitter, Instagram etc). This is known as an ads budget.

Many companies also opt for social media management too. This means all social media feeds are monitored during office hours and customer queries are dealt with promptly on your behalf.

Content Creation
Social media marketing agencies, or freelancers, plan and create content to go out across all your social media platforms, usually several weeks in advance. The content will factor in your business as a whole to highlight your products and services, as well as any promotions you may be running. There will also be an emphasis on engagement to boost customer interactions through carefully selected content, all of which will be approved by you before it is scheduled. Social media content includes the text and any links as well as images or video. All of which needs to be optimised correctly to suit each platform.

Paid Ads
Paid advertising is a way of reaching a large number of people on social media, and can be used to boost engagement, clicks to your website or followers on your page. Paid ads run across multiple platforms including Facebook, Twitter, Instagram and Google Ads. A social media marketing agency will not only plan and launch your paid ad, but they will monitor the budget as well as the results to ensure success.

Feed Management
It is becoming more convenient than ever for customers to Tweet or message a company on Facebook rather than call their customer service line. As a result, your social media inboxes could be getting full without you realising it. An optional service provided by social media marketing agencies is feed management. This involves answering customer queries and resolving any issues or adding in bookings, depending on the nature of your business. If you own a large business then this can also include crisis management to minimise any disruption to your company or its reputation.

Social Media Marketing for small businesses
If you own a small business, then a standard social media marketing package will cover all the basics. This involves planning which days and times messages need to go out, and creating the written and visual aspects to best promote your products and services.

Social media marketing for small businesses can also include implementing SEO across all of your social media content. This will ensure your content is correctly optimised to be picked up by search engines and other social media users.

At least once a month the agency will feed back the statistics of how your posts have performed, and create a plan of action going forward.

With smaller budgets, a social media marketing agency will likely manage several client accounts at once, rather than having a dedicated team or staff member to curate each brand.

Social Media Marketing for larger businesses
If your business is a large corporation, then a comprehensive social media marketing package may be more suitable. A higher budget will allow for enhanced image and video content going out across your social media feeds, and more attention to detail will be given across all aspects.

As well as planning, designing and scheduling your social media content, the agency will set up paid ads to pull in high levels of traffic to your website. There will be greater room for keyword research, using a range of software and analytical tools to ensure your content gains significant engagement.

Feed management will ensure customers are promptly responded to, and chatbots can be implemented to answer customer queries outside of office hours.

An added benefit of comprehensive social media management is that the agency will dedicate more time and energy into getting to know your brand to best understand your audience.

  • Facebook - Over 2.6 billion people use Facebook every month, making it the most popular social media platform. Here you can create a dedicated page for your business or even a virtual storefront. Facebook management will involve creating and scheduling posts, interacting with customers and setting up paid campaigns through Facebook Ads.

  • Twitter - Twitter uses short and sharp messaging to deliver posts or paid campaigns. Social media marketing agencies focus on the use of hashtags that are appropriate to your business and any relevant trending topics to boost engagement. Twitter also benefits from having high profile accounts who may interact with your Tweet through likes and retweets which can skyrocket your brand’s awareness. Content can include text, polls, images, gifs and videos.

  • Instagram - Instagram is a visual based platform and is the perfect place to market your products or services. A social media marketing agency will take time to carefully curate your feed so it fits your brand aesthetic. Instagram is the best place to show before and after shots which can be a very powerful marketing tool across a large variety of industries. Regular posting of engaging content is needed to boost Instagram followers which will be one of the agency’s main responsibilities.

  • LinkedIn - Rather than solely focusing on followers and engagements, LinkedIn is a platform for networking and industry insights. Posting content on LinkedIn relating to your business requires a professional touch. As well as writing company updates, a marketing agency may write blog posts or business reports to share with your clients. The tone of your content will be adapted to fit a more corporate audience rather than sales as your other marketing would typically be. As a professional company themselves, a social media marketing agency will ensure the content is adapted to fit your LinkedIn audience.

Absolutely! One of the advantages of a social media marketing agency is that they are able to provide services to their clients regardless of their location. However, if you own a local business that is a niche to your area, then that might be a reason to look nearby rather than further afield so that they best understand your brand vision.

Social media marketing does not belong to trade associations like other industries in the UK. However, things to look out for are any marketing accreditations as well as being GDPR compliant. If the agency lists their clients on their website, then having a look at the kind of work they produce can be a huge indication of the quality and traction they are likely to bring to your business.

Reviews

4.98/5.00

based on 198 reviews

The average rating for Bark Social Media Marketing Experts in Hull is 4.98, based on 198 reviews.

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