Professional Search Engine Optimisation (SEO) & Digital Marketing expert.
I provide search engine optimisation (SEO), pay per click (PPC) and social media (SMM) services to a wide range of clients from many different business sectors.
I have a solid track record of consistently delivering exceptional results for my clients.
Featured in Grow Traffic's Top 20 SEO Experts In The UK (2018).
Search Engine Optimisation (SEO for short) is an ongoing process that increases your website’s visibility within search engines, such as Google. If the analysis and optimization of your site is done properly, this increased visibility equates to an increase in visits, which, in turn, leads to more sales or enquiries for your business through your site.
Contrary to popular belief, SEO isn’t just something you can switch on and off, and it definitely isn’t just a case of making a couple of tweaks to your website and ‘ta-da’ there you are at page one! Although we wish it were that simple, professional SEO is a complex process that brings together a wide variety of factors including optimised content, technical analysis and social indicators, amongst other things. On top of that, best practices are constantly evolving with new algorithm updates affecting the way that search results are generated being announced all the time. We work across these factors and much more every day so we’re well versed in what it takes to get our clients tangible results.
With a high percentage of internet users only using the first page of results when doing searches, its obvious that the higher your website is in search engine rankings, the more potential customers see you and the better your chances of converting them into paying customers. But how long should the process take, and what are the steps to get there? What if you’ve already invested and have suddenly seen traffic drop? Here we have provided a list of frequently asked questions with regards to search engine optimisation that we thought would be useful.
What is SEO? And how does it work?
Search algorithms are incredibly complex and improve further in sophistication year on year. They are based on mathematical formulas that generate millions of search results and then present them to the user in order of relevance in a matter of milliseconds. SEO is the process of catering to these algorithms using a number of technical, link and content based techniques to achieve high search rankings.
How long does SEO take?
The age old saying ‘how long is a piece of string?’ does marginally apply here. Although there are various things that can be used to improve and monitor performance, how long the SEO takes to make an impact can vary significantly from sector to sector. Things to consider include:
• The competition level of the sector
• The competition of the keywords you want to target
• The area you want to target (i.e. will your campaign be local to a specific area)
• Whether you are able to dedicate any time to content generation
All of these factors, and more, have significant roles to play in both how long the SEO will take to take effect, and also how much you should be paying per month.
Why should I invest in SEO?
It’s a widely published statistic that over 80% of users don’t even progress onto the second results page when performing searches. If you have invested in a lovely website for your business, then chances are you want the 80+% of people who use the first page of search results to see it. It all comes down to market share. Businesses that dominate the first page of results get more exposure to potential customers than those further down in the rankings. An investment in SEO ensures that you are ahead of the game and are getting your business in front of more people. If you’re an offline business and have no trouble with footfall, its still worth increasing your online visibility for purposes such as reputation management and brand awareness. In short, SEO can be useful for the vast majority of businesses, it just depends on the strategy.
Will SEO get me more website traffic?
Many think that the sole purpose of SEO is to get improved rankings. This may come as a shock, but that’s not necessarily the primary purpose, and it certainly shouldn’t be the only aim of an SEO campaign. SEO is, of course, about improving search rankings but, more importantly, it’s about ranking for key phrases that people are searching for. Similarly to having a beautiful site that nobody can see, ranking for phrases that nobody is looking for is also pointless. This is where the website traffic comes in. When SEO is done properly, increased traffic should follow on as a natural byproduct of improved rankings. If people are searching for the phrases you are being optimised for then the flow of visits and traffic to your website should increase.
My site has dropped down the Google rankings. How can I fix it?
We get asked this one a lot! If your website was previously ranking successfully for some great phrases, and then those rankings suddenly start to drop, it can have a significant impact on your business, especially if its based primarily online. Unfortunately, there’s no easy answer to this question as there are likely a number of factors at play. The most common causes include competitors investing more in optimisation, lack of content output, or link factors. The best thing to do is get an impartial assessment of your site from a reputable SEO company to determine the most likely cause.
My website has a manual penalty in Webmaster Tools, what do I do?
Don’t panic! Depending on the extent of the damage, manual penalties can be recoverable. The most likely cause of a manual penalty in Webmaster Tools is your back link profile. With the advancements of search algorithms in relation to links within the past couple of years, many companies have been hit with manual penalties as a result of work done previously that were geared to manipulate the system.
Why has my website disappeared from Google?
This is a tough one! There are so many factors involved in SEO these days that there are a few possible reasons, and it could even be a combination of causes. The key thing to consider initially would be to look at the timing of the ‘disappearance’. Was there a recent algorithm update that could have affected your site? Were any changes made to the website or content around the same time? Has your website or hosting gone down at any point? Have you ever engaged in any untoward linking activity? These are just a few of the questions that would need to be answered before determining the cause of your website disappearing from Google. The most common cause of rankings dropping suddenly is the link profile. In the majority of cases, we are able to identify the cause and put in place an action plan to rectify what has gone wrong.
Should I do SEO or PPC? Surely PPC is a better investment?
This depends entirely on what it is that you’re trying to achieve and the timescale you have for generating results. We would always advise an integrated search marketing campaign that incorporates a number of aspects of search, rather than solely SEO or PPC individually. An integrated approach allows complementary search marketing services to work together hand in hand, which generates the best results and return on investment. If you’re restricted on budget and would prefer to invest in one or the other, there are benefits to either. SEO is much more sustainable long-term, but it does take longer to generate results. PPC is almost instantaneous, but once it is switched off, it’s gone. SEO is ultimately a much more worthwhile investment in the long-term for sustainability and ongoing costs.
Should I focus on local, national or international SEO?
Choosing what reach to go for with your SEO campaign depends entirely on the nature of your business. If you have a physical presence, for example a shop, restaurant or bar, and you’re looking to increase footfall, then a local SEO campaign would be perfect. If your business is based online, or trades nationally or internationally, then you’ll need a more robust SEO campaign to target either the UK market or all of the countries that are relevant to your business.
Absolutely brilliant work done by Peter. Cannot recommend him enough! Got our struggling site from nowhere to 1st position on google.
Peter is a great SEO expert he knows how to do the job. Highly recommend.
Needed some SEO work done on my site and found Peter on the first page of google so I figured that he knew his stuff and I wasn't wrong. He's done great work for my business and what most impressed me of all is that he was available 24/7 for any questions I had. Very nice guy as well! Would definitely recommend and I'm sure I'll be in contact again for future projects.Thanks again Pete,Daniel More...
Fantastic Company! Did a great job optimising our website. Highly recommend.
Hired Peter Wootton to set up a Adwords campaign for our new business tax relief website. He did a great job and we're steadily getting new clients as a result of his work. Will be using his services again in the future. More...
Peter has been brilliant for my business, his expert knowledge has helped us climb the SEO rankings in a highly competitive market. I fully recommend him and continue to us him for all my Google based needs. More...
Very good service from Peter, excellent design skills and attention to detail. He developed me a great new website in a matter of 2 weeks. Friendly and professional and quick approach - I would really recommend Peter's web service business to anyone. More...