Well Wood Consulting
Colchester
(1)
Colchester
(1)
Wellwood Consulting helps companies to grow in revenue and profit. My name is Tony Wightman and I am MD of Wellwood Consulting, and I work with owners of small companies to help them realise their full potential. This often involves change and transformation supported by strategic planning.
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1 customer review
Danielle
Business Financial Planning
Haven’t stared working yet only had email and a long phone conversation but Tony comes across very professional and knowledgeable.
Francis Pledger
Tony worked with us to help create the right branding to let us take a new service to market. He brought a refreshing business focused approached to marketing.
In a short space of time we managed to find a clear and concise message and develop a plan to enable us to launch the project. Without Tony’s help I don’t think we would ever have managed to achieve this and certainly not in the timescales we did.
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What do you love most about your job?
Seeing change happen in line with the strategic plan we've created to achieve the client's objectives
What inspired you to start your own business?
A combination of self belief and a sound vision and plan
Why should our clients choose you?
1 To achieve their strategic goals
2 To possess a strategic plan which will help meet both short and long term objectives
3 To better understand the promise they're making to their clients and why that is different and better than their competitors are
making
4 To possess the processes which will enable them to sustain their competitive advantage
Can you provide your services online or remotely? If so, please add details.
Yes. Mentoring, and "meeting" via Zoom, Skype or other similar facility. All of my services can be delivered this way, though for some topics, actual meetings are preferable
What changes have you made to keep your customers safe from Covid-19?
Observing the Covid-Safe rules to the letter in the situation of face to face meetings.
Business building and strategic planning
Developing a vision and mission are the first steps in starting a new business. Having an idea of what it is intended to achieve, and why this has credibility, are key inputs to the original launch plan.
From this drops the business positioning and USP, plus the financial profile/P&L on which targets and KPIs are based.
Structuring a business (identifying services offered, resources, and location) follows.
Sales and marketing planning
The sales and marketing plan is designed to support the achievement of the the strategic plan. It consists of business modelling (setting objectives and targets, pricing etc) including sales forecasts, and marketing strategy, plus the mechanics of how the plan will deliver the objectives set and the ROI expected
Business transformation
Changing the way the business operates in order to achieve profitable growth
Exit planning
Helping owners to assess the value of their companies to prospective buyers who are willing, and able, to pay, and also to understand the process, and stumbling blocks, the exit process may contain. A key element is understanding the benefits a business offers such a buyer.
The result is to achieve a smooth exit and at the optimal price
