The Dott.
We specialise in creative branding, web development and digital marketing extending to search engine optimisation, copywriting and photography. With over 10 years of digital marketing experience this is the full package to get any business off the ground and compete with your main competitors.
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What makes a great website?
A great website acts as the ultimate shop window into your business and brand. It provides crucial information such as product and service details presented in a beautiful way to convert everyday internet browsers into potential customers.
What questions might you ask a client when starting a new project?
To begin understanding your brand and your vision, we ideally would like to sit down with you and discuss your current business and competitors. Once we have a clear understanding of this we can advise you accordingly. We can split web development into two parts: functionality and styling. Functionality wise we would need to know exactly what you'd like your customers to be able to do on your website eg. booking forms, purchase products, online payment etc. Styling wise we would go through the different design aspects to tie in with your branding and make you stand out amongst your competitors.
Describe your creative process.
We deliver a very professional yet personal service. Understanding the ins and outs of your business first in order to create visuals you can be proud of. We understand everyone's business is different and are at different stages so we take the extra time to get to know you & your business. This will get the creative juices flowing to strategise together with our expertise in the industry.
What information do you need from a client before you can start work?
We require basic information about the business, although the more information we acquire the more we can understand your vision.
What do you love most about your job?
We thrive on seeing our clients get results, because that just means we have done our job properly. Not only will we be there to design the perfect logo & website for you but we also pride ourselves in building long term relationships with our clients to guide you to success every step of the way.
What inspired you to start your own business?
When you're a freelancer and you see your work posted up in buzzing central London or you see your album artwork in HMV or you see your website design getting thousands of hits per day... You start to wonder.
Why should our clients choose you?
We offer a completely bespoke service and assist you with 10 + years of experience in the digital marketing industry. We have a large database of happy and returning clients simply because of the level of professionalism that we offer. We do not try to sell you things you do not need because we are genuinely interested in keeping your costs low.. But still achieving great effectiveness.
Website Design
Websites come in many shapes and sizes. Some are very simple and straight to the point, while others prefer to show off some flair in design or coding skills. Whatever the scope, The Dott’s creative web designers agree that every site should have the following:
Great Layout – This is how the text, graphics and sometimes ads are arranged to help the visitor find the information that they seek fast, while also maintaining the consistency and balance of the design or brand.
Simple Graphics and Colours – The way in which graphics and colour are used should be there not to ‘poke’ at the visitors but to enhance their experience. They should be used appropriately so that users are naturally guided to the information and functionality that they are seeking.
Easy Navigation – The site’s architecture, navigation tools and menus should be designed with the end user in mind, so that the site’s final look and visually compelling design is topped with user friendly functionality and interactivity.
Great Content – Always relevant, up to date and just enough of it. It helps your visitors get the information that they are looking for whilst helping your site optimise for search engines, by using relevant keywords.
Easy for you – We do not only build websites with the end user in mind. We make sure that the owners can easily log in, change or add new content and graphics, forms and amy other functionalities without the need to call a developer to do it for them. This makes changes quick and cost efficient.
The Dott. team have built many websites for our happy clients, ranging from a simple presentation sites, through complex directories and e-commerce. Let us find the right solution for your business.
Logo Design & Branding
Everybody talks about it, we see it on billboards and magazines everywhere, especially where high value goods are concerned. But what exactly is branding? What can it do for your business? Branding is a way to differentiate your product or service by having unique sets of associations in people’s minds from the competition and make it more desirable. Successful branding can take your product, service, or a general perception of your company from being just a commodity amongst many competitors to becoming something unique and recognisable, thus earning a special status and commanding premium prices.
So, should you ‘brand’ your business? Believe it or not, you already have. Every time someone visits your website, or talks to you or receives a piece of communication is forming an opinion about your company or service. The real question is whether you have [ever] thought about how your business looks and feels in the minds of your current and potential new customers?
We have helped so many businesses to get the look and feel of their business by designing logos, designing print materials with carefully chosen fonts, images and colours all in a manner that is right for their industry and their customers.
Search Engine Optimisation
What is SEO or Search Engine Optimisation? It’s a practice of optimising websites so that search engines can find them, and depending on how well your website is optimised, rank them high on their result pages.
There are many different search engines out there, one of the most popular being Google, which has over 75% of the internet search market. This is why it’s important to follow their algorithms and best practices in order to rank as high organically as possible. In real life, especially for highly competitive keywords it may be very difficult to rank in the top pages, in which case you may wish to consider a paid search campaign (PPC) or a different marketing strategy altogether.
The Dott can analyse your current rankings and devise a strategy to improve and better optimise your site in order to achieve your ideal ranking, as we already do so for many of our clients.
Logo Creation
A great logo could be an invaluable asset in your branding mix which will strengthen your business and stay around for many years to come. It is very important that the process of designing your logo takes account of your business goals in order to achieve long term success.
Logo design should tie in with your company ethos and send a visual message that sets you apart from the competition. It should include some memorable focal point to connect with your audience. What are you trying to communicate to your audience and how your values distinguishes your brand from the rest? These are some of the questions that we ask our clients in order to learn as much about their business what they are trying to achieve to give us the best chance to deliver the right results within the time and budget allocated.
The Dott caters for companies big and small. We know that our smaller clients often don’t have the time or budget to go through all the necessary steps and spend a great amount of time and money to get as close to perfection as possible. That is why we can quickly and easily achieve great results by utilising all our combined knowledge and experience.
If, on the other hand, you want to invest the time and effort into taking your company or brand to the next level, get in touch we would love to work with you.
