SWARE! Creative
Bournemouth
Bournemouth
Sophia is fanatical about concept, strategy and above all designing truly engaging brand material. Her background includes working as a Designer, Art Director and Digital Art Director for national and international marketing agencies, building upon her proficiency in design with art direction and strategy.
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Describe your creative process.
I produce high quality designs from concept to hands-on development across print, digital and experiential. This includes designing the advertising and promotion surrounding a product, or the product itself. Clients frequently ask me to design their logos, branding, product, marketing or POS material, digital assets, event sets, and development with strategy or experiential ideas.
What information do you need from a client before you can start work?
A clear brief and set of deliverables (bit like a check-list of the work or products you'd like me to design). I'd also require any existing assets, such as fonts or photos, unless the project involves entire re-branding. I honesty believe communication is key, and am always happy to talk to clients at the start of and throughout the creative process, to pin-point and deliver what they're after.
What do you love most about your job?
I love designing truly engaging brand material and strengthening brand-consumer relationships. I'm incredibly passionate about getting under the skin of brands, in order to create work of the highest standard that involves clever thinking for added edge.
What inspired you to start your own business?
Being besotted with what I do and being approached by more and more clients.
Why should our clients choose you?
I am a dedicated, conscientious individual who is brimming with ideas and will endeavour to do the very best for you and your brand, from start to finish.
Skillset
Branding & Identity
Marketing & Advertising
Design (2D & 3D)
Print (brochures, adverts, posters, editorial)
Digital (web design, web banners, emailer design)
Packaging Design
Campaigns
Creative copyrighting
Interior & Experiential/Set Design
Photo editing
Organisation
Communication
